Businessing with Pat Miller

Your best clients already trust you. They already pay you. So why are you out chasing new ones when you could be making more from the people who already love what you do?

Today Pat walks through a thought exercise that changes the camera angle on what you sell — inspired by a Stanford breakthrough that reimagined how vaccines work. Instead of optimizing the same deliverable, you identify WHY your clients buy and build premium offerings around that deeper need.

Travel advisors, tax pros, event planners, speakers — Pat breaks down real examples of how every service busi...

$650 billion is being poured into AI development this year — more than a billion dollars a day. Nobody knows where it’s going, but everybody’s betting on it. Pat breaks down what he heard called the "Jump Ball Economy" and what it means for small business owners who need to move now or get left behind.

Plus: GenHead president Nikki Lee calls in live to talk about AI adoption, Pat demos building software with Claude in under an hour, and Naval’s viral advice to “live in the future.”

Also: State of the Union preview (as a messagi...

What happens when things actually go right in your business? Most of us panic. We get imposter syndrome. We retreat into turtle shell mode instead of celebrating the win. Pat’s dealing with it himself on a major proposal right now, and he’s breaking down the “Say It, Play It” framework—a simple way to handle success instead of sabotaging it.

In this episode:

Raise your rates. Today. Pat makes the case that every service-based business owner is undercharging — and the window is wide open to fix it. Top lawyers now bill $3,400/hour, which means your mental ceiling just got blown off. Plus: a bipartisan bill to break up credit card swipe fees could put 3% back in your pocket, Viagra might prevent Alzheimer’s (yes, really), and two Idea Slams tackle summer slowdowns and late-paying clients.

Sponsors: Genhead (genhead.com) — AI-powered marketing for small business. Enji (enji.co/sboc) — marketing strategy made simple.

Businessing with Pat Miller airs live Mon–Thu...

Lead magnets are dead. Or at least dying. Today Pat breaks down why the old playbook — trade an email for a PDF, drip on them for weeks, then sell — is falling apart as AI makes education essentially free. The new trust equation? Stop teaching and start DOING. Give people a tangible result before you ever ask for money.

Plus: Zuckerberg in court over social media addiction, a hiring crisis where 79% of job seekers are using AI to apply, Dead Internet Theory invades the job market, the Jeff Bezos question every business owner should ask, and Pat introduces his...

Today's theme: MONEY. How to keep more of it. Business insurance is at an 8-year high — local insurance expert Tom Gaumond from G2 Insurance explains why and what you can do about it.

Then Pat walks through 6 practical ways any business owner can cut 10% of their expenses starting today: domain hoarding, credit card interest, ACH payments, ad spend audits, software bloat, and the simple phone call that saves money every time.

Plus two Idea Slams: what to do when a coaching client keeps canceling, and the one tool that's saving Pat the most time right no...

Is SEO dead? Taylor Cusick Holman from Enji joins the show to set the record straight - spoiler: it's not dead, it's evolving. Learn the free tools and checklist approach any business owner can use to get found online. Plus: Valentine's Day spending hit $29.1 billion (35% of us bought gifts for our PETS), small business owners lose 33 work days a year to tax stress, and Simon Cowell is now Team Fridays Off. In today's Idea Slam: what to do when your best employee leaves to become your competitor. The answer might surprise you.

Businessing with Pat Miller is...

You got into this for freedom. Today we're making sure the people around you aren't stealing it.

Pat walks through an interactive audit of every business relationship in your life — seven questions that will tell you exactly who's dragging you down, who's pulling you forward, and which rooms you need to leave. No sugarcoating. You have permission.

Plus: a stat that proves you're probably doing better than you think (top 20%, anyone?), the January housing crash and what it means for your product lineup, and two Idea Slam bangers — how to respond when a big company expe...

Claude Cowork is now available for Windows - and this changes everything. On today's Businessing, Pat breaks down the difference between AI chatbots and AI agents, why every small business owner will have an agent swarm within 90 days, and what a viral 31-million-view article reveals about the future of screen-based work.

Plus: The jobs report comes in HOT (130K jobs vs 75K expected), the El Paso airspace gets shut down overnight (and reopened 3 hours later), and the US Women's Hockey team beats Canada 5-0.

In the Idea Slam: How do I know if I'm cut...

59% of small businesses experienced a cyber attack last year. That's not a typo. And if you think you're too small to be a target, you're exactly who they're after.

On today's Businessing, Pat breaks down what hackers actually want from your business (spoiler: it's not just your bank account—it's your CRM full of customer data), and exactly what to do about it: backups, 2FA, password managers, and cyber insurance.

Plus: Eddie Bauer is closing after 104 years and blaming the pandemic (really?), Valentine's Day spending is shifting from gifts to experiences (and how to apply th...

$8 million for 30 seconds. That's what Super Bowl ads cost. And one company absolutely fumbled the opportunity.

On today's Super Bowl Monday edition of Businessing, Pat breaks down the ads that worked, the ads that didn't, and the one ad so bad it made him mad. (Spoiler: It's Slack and Salesforce with Mr. Beast, and the execution failures are a masterclass in what NOT to do.)

Plus: Breezy Johnson's incredible Olympic gold medal story (she won on the same course where she crashed in 2022), Gmail's new workflow feature that might replace your automation tools, and two...

It is Thursday, February 5th — the last day of the work week if your Fridays off.

We're opening with the stat that'll stop you cold: 99.9% of all businesses in America are small. That's 36.2 million of you. US small business employs 45.9% of all private sector workers. So why do small business owners feel so alone?

Then we're diving into the consumer confidence paradox. Confidence is down 10 points — lowest since 2014 — but retail spending is UP 10% and luxury is UP 15%.

Plus: hyper-personalization trends from Upwork's 2026 report, two Idea Slam questions on nightmare clients and proposal ghosting, and th...

One in three Americans want to start a business this year. Half of them will fail.

Today I'm sharing four things I wish someone told me before I started—lessons I learned the hard way so you don't have to.

Rule 1: You're not in the product business. You're in the sales business. Your success is directly proportional to how often you ask for money.

Rule 2: Start lean. The study says you need $12K. People think they need $28K. I say start with a farmer's market table before you open the coffee shop.

...

The lead story hits on differentiation. James Caan's quote "Observe the masses and do the opposite" sparked a guided exercise: What's the hot trend everyone's following? What best practice drives you crazy? What do you wish people would stop doing? Those visceral reactions aren't immaturity—they're your gut talking. Your negotiator helps you fit in. Your gut helps you stand out.

The first live Idea Slam brings Rebecca Bryan to the show—a personal stylist who helps introverted business owners stop dressing to be invisible and start dressing to attract clients. Together we developed her positioning: turning wall...

This is the first episode of Businessing as a daily show—Monday through Thursday at 11am Central. Pat opens with a challenge: We're one month into 2026. Is your business still Groundhog Day? Or did you actually do something about those promises you made to yourself?

The lead story explains why this show exists. This is not a business show—it's a show for people who RUN a business. That's different. Business owners are isolated, exhausted, wearing the same sweatpants for three days, trying to keep up with technology that's moving faster than they can track. This show is a...

This episode delivers a wake-up call for small business owners: AI agents are no longer a future promise—they're working right now. Pat reveals his new morning workflow where a 3-minute briefing with an AI agent results in half his administrative work completed by the time he returns from the gym.

The FreshBooks State of Small Business survey dropped this morning showing 76% of businesses are doing fine despite economic uncertainty. But the finding about work-life balance getting harder? Pat predicts that problem will be solved within months as AI agents take over the administrative grind.

A...

Your customers are about to get paid. Bank of America projects $65 billion more in tax returns this year—up 18%—with the average American getting back $3,400. Pat lays out three promotional frameworks to theme your February social media around this windfall:

Return to Your Service: Go into your CRM, find past customers, and offer them a discount to come back by April 15th. Position it as using their tax return to reinvest in themselves.

Bye Bye Bills: Offer annual plans so customers can pay once and eliminate a monthly bill. Frame it as one less thing to w...

The small business growth playbook has always been simple: get busy, hire help, scale up. But what if that playbook is broken?

In this episode of Businessing, Pat Miller presents four alarming reasons why hiring doesn't work the way it used to:

**1. The talent gap is real.** 89% of business owners report they can't find qualified applicants. Not "people don't want to work"—people don't know how to do the work.

**2. Skills-based hiring means you're the trainer.** Employers are hiring for personality and training for skills. That's great—unless you don't have time to run...

Episode Description:

We've entered a second pandemic—and this one's invisible. A new study reveals that 9 out of 10 social media posts are now AI-generated, leaving entrepreneurs more isolated than ever. That's exactly why Businessing exists.

In this premiere episode, we break down what the Vail ski resort crisis teaches us about recession-proofing your business, share a no-budget marketing framework that actually works, and explore the "2026 is 2016" nostalgia trend you can capitalize on right now.

Key Takeaways: