Off the Press

14 Episodes
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By: Mel Torrefranca

OFF THE PRESS is my real-time story of building a publishing company from the ground up. It’s an honest look at what it takes to make art, sell it, and everything in between… It’s a lot.

Why don't you love your art enough to share it?
#13
Today at 2:00 PM

Today’s guest is Matt Diamante, a viral SEO expert with 500K+ followers, author of Get Found, and founder of the digital marketing agency HeyTony.

Buy Matt's book, Get Found
https://amazon.com/dp/1068826401

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My we...


I signed 2 new authors. Here's our plan for 2026.
#12
Last Sunday at 1:00 AM

Go follow our new authors on social media!

Use code BVISLAND for 3 free title setups on Bookvault: bookvault.app

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

My website and socials
meltorrefranca.com

Plot a novel with me
lostislandink.com

Tools I use
meltorrefranca.com/tech

Show notes may contain affiliate links


Writers who hate marketing need to hear this
#11
03/14/2026

Today's guest is Dave Chesson, the book marketing expert behind Kindlepreneur.

Book Marketing 101
https://kindlepreneur.com/the-truth-on-selling-books-direct-insights-from-authors

See my previous call with Dave on direct sales
https://lostislandpress.com/podcast/these-authors-are-making-6119-month


Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

<...


I think I accidentally wrote a psychological thriller
03/09/2026

Preorder Avarium for an invite to my private launch party
https://lostislandpress.com/shop/avarium

Get a free book through my private newsletter
lostislandpress.com


Plot your book. It’ll save you months.
#10
03/07/2026

I learned this lesson the hard way.

Get a 30-day free trial of Plottr and use code OTP15 for 15% off: https://plottr.com/free-trial

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

Song credit: classicals.de

My website and socials
meltorrefranca...


The problem with calling books "clean"
#9
02/28/2026

Profanity and violence aren’t in the same category as smut.

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

Song credit: classicals.de

My website and socials
meltorrefranca.com

Plot a novel with me
lostislandink.com

Tools I us...


Stop writing likable characters
#8
02/21/2026

If they never let me down, they'll never impress me.

Use code BVISLAND for 3 free title setups on Bookvault: bookvault.app

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

My website and socials
meltorrefranca.com

Plot a novel with me
lostislandink.com

Tools I use
meltorrefranca.com/tech

Show notes may contain affiliate links


These authors are making $6,119/month
#7
02/14/2026

Today's guest is Dave Chesson, the book marketing expert behind Kindlepreneur.

Read Dave's case study on direct sales
https://kindlepreneur.com/the-truth-on-selling-books-direct-insights-from-authors


Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My website and socials
meltorrefranca.com

Plot a novel...


Why most manuscripts get rejected
#6
02/04/2026

Avoid these 5 mistakes to give your book a better shot.

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My website and socials
meltorrefranca.com

Plot a novel with me
lostislandink.com

Tools I use
meltorrefranca.com/tech

...


How the Hero's Journey works
#5
01/31/2026

Today's guest is Matthew P. Winkler, writer of the viral TED-Ed video “What Makes a Hero?”

Get a free copy of Mentoring Teenage Heroes + bonus resources
https://sites.google.com/view/mentoringteenageheroes

Buy a paperback to support Matthew
https://amazon.com/dp/0997543736

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVIS...


Writing a book description that sells
#4
01/24/2026

Let's take 3 book descriptions from Lost Island Press and workshop them into stronger copy.

Get a free book through my private newsletter
lostislandpress.com

BOOKS FEATURED
📖 My Brother's Spare by Shira Behore
📖 Lone Player by Julia Rosemary Turk
📖 Leaving Wishville by Mel Torrefranca

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My websit...


Modern book publishing is broken
#3
01/17/2026

No matter what path you choose, it's going to suck. (And that's okay!)

Use code BVISLAND for 3 free title setups on Bookvault: bookvault.app

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

My website and socials
meltorrefranca.com

Plot a novel with me
lostislandink.com

Tools I use
meltorrefranca.com/tech

Show notes may contain affiliate links


I started a publishing company with no clue what I was doing
#2
01/10/2026

When I was seventeen, I started a publishing company with hardly any experience. This episode covers why I did it, and some early lessons I learned.

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My website and socials
meltorrefranca.com

Plot a novel...


Why I’m starting a podcast in 2026
#1
01/03/2026

Turns out, my YouTube videos with less than 1K views sold more books than my videos with 1M+ views. Here's what I'm doing next.

Get a free book through my private newsletter
lostislandpress.com

Official podcast page
lostislandpress.com/podcast

Buy a book to support the show
lostislandpress.com/category/books

Thank you to Bookvault, our founding sponsor of OFF THE PRESS. Use code BVISLAND to get 3 free title setups: bookvault.app

My website and socials
meltorrefranca.com

Plot a novel with me<...