It's A Yes! Making It In Media
Jo Wood (The Media Exchange) and Debra Sharron (Media Sales Training) are here to help you get hired and stay inspired.
Negotiation skills - don't cave! Holding your ground in tough negotiations
Learn how to handle price objections, add value without discounting, and close deals with confidence—even when clients push back hard.
Episode Overview
In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the most crucial skills in media sales and recruitment: negotiation. The moment a client asks "can you do it for less?" determines whether you're seen as a partner or just another vendor. How you negotiate shapes your entire relationship—and of course, your income.
Jo and Debra explore why some people reli...
Ghosted! When to chase and when to walk away
Learn how to decode silence in sales and recruitment—plus the exact scripts and strategies to get closure without looking desperate.
Episode Overview
In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the most frustrating experiences in both sales and recruitment: ghosting. Whether you've had a brilliant pitch meeting followed by radio silence, or you've sailed through three interview rounds only to be left hanging, ghosting is a demotivating reality that over half of UK employers admit to doing.
Jo and Debra decode wh...
Stay, Pivot or Run? Navigating Career Crossroads when Developing your Media Career
Discover when to stay in your role, when to pivot internally, and when it's time to make your move—plus the skills that will future-proof your media career.
Episode Overview
In this episode of It's A Yes! Making It In Media, Jo Wood and Debra Sharron tackle one of the biggest questions facing media professionals: should you stay in your current role, look for internal opportunities, or make a move to a new company?
Despite negative headlines about the media job market, Jo reveals the reality is far more optimistic than LinkedIn would ha...
Selling YOU: How to build your personal brand - stop hiding, start shining!
Learn what hiring managers actually look for in CVs and interviews - and the closing techniques that shift the power dynamic in your favour.
In this episode of It's A Yes! Making It In Media, Jo and Debra reveal how to position yourself effectively throughout the media recruitment process. Whether you're applying for media sales roles, transitioning from client services, or preparing for interviews, this episode shows you how to build and showcase your personal brand.
Discover what makes CVs stand out to hiring managers, why the recruitment process is your first sales pitch, and...
We chose media sales - here's why
Welcome to the first episode of It’s A Yes! Making It In Media. Hosts Jo Wood (The Media Exchange) and Debra Sharron (Media Sales Training) share the career paths that led them into media from unconventional beginnings.
They discuss their career transitions from pharmacy and English literature into media recruitment and magazine sales, exploring why neither initially saw themselves as "salespeople". This episode tackles common questions about professional development in media, including how to refine your CV, what drives promotion decisions when you're already hitting targets, and why job satisfaction can shift around the 18-month mark.
...Trailer: It's a Yes! Making it in Media
Welcome to It's a Yes! Making it in Media, an exciting new podcast for media professionals. Hosts Debra Sharron (Media Sales Training) and Jo Wood (The Media Exchange) combine their expertise to help you get hired and stay inspired as you build your media career.
Series 1 is coming soon. You can hear it here, on this feed. Subscribe now to be notified automatically when new episodes drop in early 2026.
Questions? Email hello@makingitinmedia.com
