The CEO Sisters' Road Trip

18 Episodes
Subscribe

By: Liz Szporn and Sarah Trueman

Sisters and founders, Liz Szporn and Sarah Trueman are on a road trip where they talk about business, family, sisterhood, friendship and growing through all of it. Join them as they share, laugh and sometimes cry about all the joy, challenges, hiccups, and drama that come with this journey.  Liz is a business coach and consultant who loves supporting small business owners. Sarah is a creator who started her pottery business just a year ago.This podcast will provide strategic business insights to grow your business as well as relatable stories of being mothers, wives, sisters and bad ass business la...

E. 21 - Ditch the Script - Leading with Authenticity
Today at 1:00 AM

Ep. 21 - Ditch the Script: Leading with Authenticity

Summary

In a world of polished LinkedIn profiles and AI-generated corporate speak, many female founders feel they have to "act" like a CEO to be one. In this episode, Liz and Sarah dismantle the "Performance of Leadership" and explore why your "you-ness" is actually your greatest competitive advantage. They discuss the exhaustion of wearing a "CEO costume," how unconditional support leads to business fearlessness, and why integrity is the ultimate ROI.

Key Topics

Fearless Foundations: How the unconditional love of...


Ep. 20 - The Power of the Passenger Seat - Why Every CEO Needs a Co-Pilot
#20
03/06/2026

Summary

This episode explores the power of community and accountability in business success. Liz and Sarah discuss how surrounding yourself with the right people can skyrocket your chances of success from 10% to 95%, and share practical tips for building effective support networks.

Key  topics

The impact of community and accountability on business successDifferent types of community: front porch friends vs. board of advisorsSigns of going it alone for too long in businessHow to transition from surface-level to deep business relationshipsThe importance of intentionality in building support networks

Takeaways


Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future
02/27/2026

Summary

In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.

Key  topics

Transitioning from maker to CEOThe concept of positioning and campaignsMeasuring progress backwards (AMB)The transformation journey and mindset shiftsSeasonal and campaign-based positioning

Chapters

00:00 Snowmageddon and Personal Updates

02:48 Transitioning from Maker to CEO


Ep.19 From Strombolis to CEO Sisters - Childhood Business Adventures
02/20/2026

Summary

In this week’s episode, sisters, Liz and Sarah share their unique experiences growing up in a family of entrepreneurs. They reflect on their childhood adventures, the lessons learned from their parents' various businesses. They think through the skills they developed along the way. 

The discussion touches on the challenges of leadership, the importance of community, and the financial lessons that shaped their understanding of money. They also explore the dynamics of partnerships and the significance of maintaining relationships while navigating the complexities of business. 

Through laughter and nostalgia, the sist...


Ep. 17 From Corporate Training to Stained Glass: Jill Huentelman's Inspirational Journey
02/13/2026

Liz and Sarah have a great conversation with a guest who straddles the coaching and creative world in an incredibly beautiful way.  Join us in this captivating episode as Jill Huentelman of Huentelglas shares how she transitioned from building a successful corporate training company to embracing her passion for stained glass art. Discover her insights on building beauty, community, and belief while growing a thriving creative business.

In this episode:

Jill's early career in corporate training and the successful sale of Lernia Training SolutionsHer pivot into stained glass art after 20 years, reigniting her passionBuilding a...


Ep. 16 Laura Angress - An Artists Journey: from Rome to Jersey, with Love
#16
02/08/2026

Summary

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her...


Ep. 14 - The Price of Power - Moving from Survival to Thriving
01/30/2026

Summary

In this engaging conversation, CEO Sisters, Liz Szporn and Sarah Trueman explore the challenges faced by female entrepreneurs, particularly around pricing and self-worth. They discuss the alarming statistic that less than 18% of women business owners pay themselves a salary consistent with industry standards, highlighting the need for a shift in mindset towards valuing their work. The duo delves into the concept of the 'worth gap', the importance of understanding invisible work, and the transition from hourly billing to value-based pricing. They emphasize the significance of knowing one's costs, the dangers of scope creep, and...


Ep. 13 - Unleashing Productivity
#13
01/23/2026

Summary

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the multifaceted nature of productivity, emphasizing the importance of managing energy over time. They discuss personal experiences with burnout, the balance between creativity and structure, and the challenges of navigating business and home emergencies. The sisters share practical productivity hacks, lessons learned from each other, and reflect on the legacy they wish to leave for their children, focusing on joy and meaningful impact rather than mere task completion.

Takeaways

Managing energy is more important than managing time.Recognizing...


Ep. 11 Work Life Harmony: Defining Success on Your Own Terms
01/16/2026

Summary
In this episode of the CEO Sisters Road Trip, Liz and Sarah discuss the concept of work-life harmony, reflecting on their past year in business and how they define success on their own terms. They emphasize the importance of anticipation and planning, especially in the context of seasonal business cycles. The conversation also touches on the significance of establishing boundaries and routines, learning from challenges, and the role of accountability in achieving personal and professional goals. 

Ultimately, they highlight that success is not solely defined by financial metrics but also by personal fulfillment a...


Ep. 12 - From ER to Entrepreneur: Dr. Erin's Journey
#12
01/09/2026

In this episode of CEO Sisters Road Trip, Liz and Sarah welcome Dr. Erin Reardon, an emergency room physician who transitioned out of the emergency room to saveing lives in a more proactive way through Emergency Health Fix, a health company focused on prevention and metabolic health. Our conversation covers the sisters' recent retreat for business planning and Dr. Erin's journey from traditional medicine to a more holistic approach to health. They discuss the importance of feeling good and looking good, and how small changes can lead to significant health improvements. 

In this e...


Ep. 09 Financial Matters
12/19/2025


Summary
In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the importance of financial clarity and mindset shifts in managing business finances. They discuss common cash flow mistakes, share personal financial stories, and emphasize the need for systems to optimize profitability. The conversation highlights the emotional pressures of running a business and the significance of having a supportive network. 

Key takeaways include the necessity of clarity, planning, and the power of a system to drive financial success.


Ep.05 The Art of the Pivot
12/12/2025

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the concept of 'The Art of the Pivot' in business. They discuss the importance of adapting to change, the challenges of decision-making, and the emotional aspects of navigating business crises. 

The sisters share personal anecdotes, insights on innovative pivots post-pandemic, and the significance of having a support system. They emphasize that pivots are a normal part of business and encourage listeners to embrace change as a pathway to growth.

In case you need a refresher on the PIVOT scene from Friends, here y...


Ep. 08 It's More than Art with Tracey Saia
11/21/2025

In this episode, art therapist and awesome human, Tracey Saia discusses the therapeutic use of art to help individuals identify and overcome personal barriers with Liz. They explore how visual expression can facilitate emotional exploration and provide insights into the obstacles that hinder personal growth.

Takeaways
-When feeling stuck, art can help access emotions.
-Visual representation can clarify personal barriers.
-Identifying obstacles is the first step to overcoming them.
-Using color can reflect emotional states.
-Art therapy can be a powerful tool for self-discovery.
-Clients can benefit from expressing their barriers...


Ep. 01 The Road Trip Begins - Liz's Story
#1
11/21/2025

Summary

In the inaugural episode of the CEO Sisters Road Trip, Liz Szporn and Sarah Trueman introduce themselves and share their entrepreneurial journeys. They discuss their motivations for starting the podcast, the importance of sharing stories, and the lessons learned from their business experiences.  Liz dives into her CEO road trip so far and shares how it brought her to where we are today.

The episode emphasizes the value of laughter, learning, and maintaining momentum in business, while also outlining the mission and vision for the podcast.

Takeaways

T...


Ep. 07 From Vision to Reality - Making things happen
#7
11/21/2025

Summary

In this conversation, Sarah and Liz share their journey toward entrepreneurship, highlighting the moments of inspiration that led them to pursue a passion for creativity and business. They reflect on the influence of figures like Ali Laputka, and Martha Stewart as well as the challenges of balancing timing and motherhood with aspirations.

Takeaways

The idea for the business was always in my mind.Timing is crucial when pursuing your dreams.Seeing other women succeed motivated me.The journey to entrepreneurship is often non-linear.Balancing family and business is a...


Ep. 06 Doing It Scared - Embracing Fear in Business
#6
11/21/2025

Summary

In this episode, Liz and Sarah explore the theme of facing fears, particularly in the context of business and personal growth. They share childhood memories of fear, discuss the anxiety associated with public speaking and presentations, and offer practical mindset shifts to overcome paralysis by analysis. The conversation emphasizes the importance of practice, the struggle with perfectionism, and the value of learning from each other. They celebrate successes that come from taking risks and doing scary things, ultimately reinforcing the idea that magic happens when you step out of your comfort zone.

<...


Ep. 03 Hustle and Heart: Kelsey Bross's Story
11/21/2025

Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.Food has always been a love language for Kelsey, stemming from her Italian family background.Hustle and hard work have been ingrained in Kelsey since childhood.Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.She believes in the power of asking for help and not being afraid to ask questions.Kelsey has a clear vision of her ideal customer and tailors her product to meet their needs.Financial challenges are a significant concern for Kelsey as she looks to scale her business.Kelsey...


Ep. 02 The Creative Journey of Sarah Jane Pottery
#2
11/21/2025

Summary

In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the journey of building a business with purpose, focusing on Sarah's venture into the pottery business. They discuss the importance of creativity, the challenges of entrepreneurship, and the support of family and community. The conversation highlights the mission behind Sarah Jane Pottery and the significance of creating meaningful, functional art. As they reflect on their experiences, they emphasize the value of self-worth and the joy of pursuing one's passion.

Takeaways

This isn't just about revenue and...