Sellings Creative
Selling’s Creative is a podcast that explores the intersection of creativity and commerce. Uncovering how creative thinking shapes the way we sell, lead, and build businesses. Host Brad Eather sits down with creatives, innovators, and expert practitioners to unpack the mindsets and methods that help sellers see the bigger picture, solve problems in fresh ways, and bring more imagination into their work. It’s about rethinking what it means to sell, inspiring leadership, and sparking business growth through creative, whole-of-business thinking.
E16: The Truth About Innovation - Christopher Sellers
What if your company’s “innovation” is really just innovation theatre - all performance, no progress?
In this episode of Selling’s Creative, I sit down with Christopher Sellers - a creative director, designer, and leadership consultant - to explore the uncomfortable truth about creativity in business. We unpack why so many organizations mistake brainstorming for breakthrough, how emotional intelligence and adaptability define real innovation, and what it actually takes to build a culture where creativity can thrive.
From the illusion of corporate innovation to the role of AI in reshaping creative work, this episode challeng...
#15 Value is a Mystery: What Does Value Really Mean to Your Customer? - Michael Wilkinson
What does value really mean in sales?
Is it price, quality, or something deeper?
In this episode of the Selling’s Creative Podcast, Brad Eather sits down with Michael Wilkinson, international sales expert and co-author of The Value Challenge, to uncover why “value is a mystery”—and why solving it is every salesperson’s true role.
Michael shares the Seven Challenges of Value, breaks down the value triad (revenue gain, cost reduction, emotional connection), and explores the five stages of the value sales process. Together, they reveal how trust, curiosity, and emotional connection can turn sa...
#14 People Centred Problem Solving: Creativities Role in Complex Problem Solving - Zoe Teh
What happens when we bring a people centred problem solving lens to the solving problems equation?
In this episode of the Selling is Creative podcast, host Brad Eather sits down with Zoe Teh, an organisational psychologist and collaboration designer, to explore why people-centred problem-solving is the future of business.
From navigating complex challenges to building communities that drive meaningful change, Zoe shares how listening deeply, planning with purpose, and creating safe spaces for collaboration can unlock creativity in teams. As she puts it: "When we design for people first, the solutions take care of themselves." <...
#13 Understanding Gen Z: The Catalyst for Change - Katie Isles
What if Gen Z isn’t the problem but the feedback loop?
In this episode of The Selling’s Creative Podcast, Brad Eather sits down with generational intelligence expert and founder of The Praxis Collective, Katie Iles, to unpack the real story behind Gen Z in the workplace.
From hyper-connectivity and algorithmic influence to shifting expectations of leadership, Katie challenges the stereotypes and shows us how Gen Z is actually revealing the flaws in our current systems not creating them.
🔎 Topics we explore:
Why Gen Z communicates differently and what to do about i...Brave New World: What The Music Industry Has to Teach Modern Sellers - Ron Haryanto
Digital Media has already made a seismic shift in the music industry, what might we learn for the future of sales.
In this episode of Selling’s Creative, host Brad Eather sits down with music industry veteran Ron Haryanto for an expansive conversation about creativity, participation, and the shifting dynamics of both the music and sales industries.
Ron’s journey spans chart-topping success as a singer-songwriter, international performance, and leadership roles as CEO of Abbey Road Institute and GM at Studios 301. But beyond the accolades, this episode dives into something deeper: how creative professionals—and salespe...
Skills Of Happiness: The Hidden Skillset Behind High-Performing Teams - Declan Edwards
How do the skills and science of happiness align with skills and science of selling?
In this episode of Selling’s Creative, Brad Eather sits down with happiness researcher and TEDx speaker Declan Edwards to explore a topic that’s too often overlooked in sales: the science and skills of happiness.
This isn’t just about good vibes and pizza parties. It’s about measurable impact—on resilience, sales performance, and your bottom line.
🔎Discover how redefining workplace happiness can boost productivity, lower burnout, and drive better business outcomes—especially in high-pressure environments like sales. Lear...
Ethical Selling: Navigating Sales with Integrity - Fred Copestake
What does it mean to sell ethically? It means being human.
In this milestone 10th episode of Selling is Creative, host Brad Eather sits down with renowned sales trainer and author Fred Copestake to unpack the powerful topic of ethical selling and its growing importance in the modern sales environment.
Whether you’re a business owner leading a sales team or a sales professional navigating the pressure of quotas, this episode offers invaluable insights into:
How to sell without compromising your values
The role of authenticity and curiosity in building real cus...
Reclaiming Fun: The Power of Play in the Workplace - Erin Faehrmann
What if play was the secret to a healthier, more creative workplace?
In this episode of the Selling Creative Podcast, host Brad Eather sits down with Erin Faehrmann, Chief Play Officer, to unpack the surprising power of play in adulthood.
From boosting team collaboration and emotional safety to enhancing resilience and problem-solving, Erin shares how integrating play into the workplace can transform culture and support change management. Discover how understanding individual play styles and team dynamics leads to stronger trust, better communication, and increased motivation—especially in remote environments.
👉 Learn why leaders need clear...
AI TODAY : AI's Role in Sales & Business - Gaurav Devsarmah
How should small business' be actually leveraging AI today?
In this episode of Selling’s Creative, Brad Eather sits down with Gaurav Devsarmah, Head of AI Strategy & Solutions at Warp Development, to demystify the real-world role of AI in modern sales.
They explore how AI is reshaping the sales process—from personalized outreach and proposal building to co-creating with clients in real-time.
Gaurav shares insights on AI agents, knowledge retention, the importance of structuring business data, and why soft skills matter more than ever.
Whether you're in sales, tech, or just tryi...
SEO & Sales: A New Era of Digital Communications - Bruno Rodriguez
What can sales contribute to SEO? and visa versa?
In this episode, Brad Eather and guest Bruno Rodriguez dive deep into the intersection of digital communication, sales, and SEO, unpacking how the internet has drastically shifted buyer behaviour.
Brad and Bruno explore how SEO and content creation work together to drive organic traffic, fuel social selling, and amplify a brand’s credibility—especially by leveraging employees’ unique perspectives.
They discuss the transformative role of AI in personal branding, shifting search habits across generations, and the challenge of standing out in a crowded digital space...
Can You Brand Your Career? - Alex Cuttiford
How do you Brand a Career?
In this episode of the Selling Creative Podcast, host Brad Eather speaks with Alex Cuttiford, a former carpenter turned career development expert and podcast host.
Discussing Alex's journey from carpentry to career coaching, Alex get's deep into the importance of personal branding, and how podcasting can create valuable connections and insights. Sharing his experiences and the lessons learned from interviewing diverse guests we explore the significance of self-awareness, networking, and taking actionable steps in career development.
Content's Found Not Created: Finding Inspiration Everywhere - Joe McKay
Struggling to find inspiration for content? What if you found it rather than created it.
In this episode we speak with Joe McKay, a successful LinkedIn ghost writer and his process behind content creation. Discussing everything from "Normcore" content to creating environments for designated focus this episode's for anyone considering making content for sales regardless if your just starting out or have been doing it for years.
Welcome to the stage Joe McKay
The Data Suggesting Creative People Make Better Sellers - James Michael
What does it mean to be creative as a seller?
Over the coarse of an extensive sales career founder of Justified Talent James Michael, a recruitment agent specialising in hiring SMBs first sales member, has collected an interesting set of data that suggests inherent creativity makes better sellers. Join us as we talk about everything from agism in the workplace, human behaviour, data backed insights and more...
Psychology Of Sales: Understanding the Needs of Customers. - Darcy J Smyth
Join Darcy J Smyth and Brad Eather as we go beyond the features and benefits of selling and into the psychology that actually drives consumer behaviour.
Follow Darcy on LinkedIn /in/darcyjsmyth
The Process Behind Simple, Successful Sales Content. - Chris Clarke
Chris Clarke, a business owner and content creator talks through his content journey that took him from a career in recruitment to being a successful Sydney buyers agent.
Discussing everything from imposter syndrome, his "no-frills" creative process, reflecting to improve his craft and the importance of consistency.
Chris's insights are sure to inspire anyone starting out on their journey to create professional content.
Organisational Space: Creative Environments Create Successful Teams. - Scott Dunphy-Brown
Sales enablement expert Scott Dunphy-Brown shares insights on organisational alignment between sales, marketing, and product teams.
Discussing Scott's unique experiences growing up creating comic books we discuss the links between creativity and storytelling when understanding customer needs and key strategies for effective sales enablement.
Understanding these strategies the conversation delves into the collaboration between sales and marketing and underscores the strategic role of salespeople in shaping business strategy and product development.
