Email Marketing Archives -
Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
A Platoon of Email Experts
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.
Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.
We also discuss the future o...
HMBT #281: Still Using AOL?
Ken Countess from Ken is Email joins me to talk about ensuring that you have a healthy list of email marketing subscribers. Ken’s Website: https://www.kenisemail.com
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