Outbound Wizards by SalesRobot

In today's episode, I chat with Hayley Brodeur, Sales Director at Alysio, about building a revenue intelligence platform that connects your entire go-to-market tech stack and lets sales leaders, RevOps teams, and the full GTM org pull insights from first marketing touch to closed-won in seconds—essentially a ChatGPT that actually talks to your tools. 

We explore her outbound approach of doing almost everything manually to sound human in an increasingly automated world, and why LinkedIn voice notes have become her favorite outbound play—async like a cold call, verified like a database, and intriguing by nature since...

In today's episode, I chat with Abrar Hussain, founder of Signalbound and Unlocked Acquisition, about building cold email and LinkedIn outbound systems for B2B SaaS, agencies, and local market businesses—running month-to-month with no long-term contracts and letting results do the talking. 

We explore his HR Tech campaign where eight baseline campaigns generating 200 replies per day fed enough data to build a ninth creative campaign using job opening signals—spotting what the prospect was hiring for, referencing their clients and team members, and giving three tailored ideas for how the tool solved the exact role they were...

In today's episode, I chat with Colin Chapman, GTM Engineer at Prospectr, about rebuilding a lean appointment-setting agency from South Africa into a full GTM engineering practice now operating out of Germany—helping founder-led companies and small sales teams with no formal sales process build a complete outbound motion from scratch, hand it back to them in 12 months, and let them run it themselves. 

We explore his turnaround of a junior SDR's email campaign that was sitting at 20% open rates with near-zero replies: by identifying over-reliance on AI-generated copy that lacked nuance and context, tightening the ICP fro...

In today's episode, I chat with Imran Adam, Lead GTM Engineer at Patrick Burns, about running outbound for B2B SaaS companies in data analytics and AI—booking meetings on the calendar while building the full GTM infrastructure underneath. 

We explore his onboarding process that goes way deeper than standard ICP definition: instead of just firmographics, his team digs into what was happening internally at a company right before they decided to buy, using that to pre-identify the exact signals that predict purchase readiness and cutting the time to a winning sequence from 4-5 weeks down to 2-3...

In today's episode, I chat with Ricardo Oliveira, Head of GTM at Pulse AI, about taking AI compliance and governance to highly regulated industries—finance, healthcare, government—where iGentic's platform not only monitors and flags compliance issues but acts autonomously to prevent data breaches and compliance mistakes before they happen. 

We explore his intent-based outbound system where ICP is just the starting point: AI agents research batches of 50 companies at a time, scanning for hiring signals in data security and compliance (meaning they're investing but hitting capacity), funding rounds (cash in hand means pressure to deliver), AI adopt...

In today's episode, I chat with Ada Patience Arembang, founder at AVGA, about running a virtual assistant agency focused on lead generation, social media management, and VA services for founders, coaches, and service-based businesses across the US, Canada, Switzerland, Nigeria, and Kenya. 

We explore her campaign for a New York social media agency targeting restaurant and cafe owners—scraping Yelp for businesses with strong offline presence but weak online footprint, cross-referencing their Instagram for low engagement, and using that gap as the core hook in cold email outreach to convert 500 verified leads into paying clients. Ada breaks dow...

In today's episode, I chat with Carlos Iborra, founder at Sales Titans, about running outsourced B2B cold calling for SMEs and startups across every vertical - from AI agents and flow automations to machinery suppliers and fresh produce - using advanced tooling to automate internal processes while keeping the human touch exactly where it matters: the actual conversation. 

We explore his signal-based calling approach where instead of dialing blindly, his team detects real-time trigger events (like a company actively searching for a sales trainer) and calls with a direct, relevant reason to reach out - turning c...

In today's episode, I chat with Kartik, GTM Engineer at Love Social Media, about running LinkedIn outreach for B2B SaaS, healthcare, and IT services clients - planning outreach strategies based on target market, scaling outbound efforts across LinkedIn using multiple tools, and always starting with a founder call to extract the real pain points no one else in the company can articulate. 

We explore his invoice automation campaign that hit 35-60% reply rates and 20-25 positive leads per 100 messages by pinpointing CFOs' exact pain (600+ hours and 10-20 people manually validating invoices monthly), personalizing message variables in C...

In today's episode, I chat with Sid Singh, Worldwide GTM Lead at NetApp, about applying AI to go-to-market strategy at a global scale - balancing localization across North America, EMEA, and India while driving end-to-end workflow adoption across sales teams. 

We explore his propensity scoring project that assigns 1-10 purchase likelihood scores to thousands of pipeline opportunities in Salesforce using variables like company profile, past purchases, company size, and buyer persona (engineer vs. product lead), then extended the algorithm via API to distributors and resellers in the partner channel. Sid breaks down how the feedback loop works...

In today's episode, I chat with Daniel Trujillo, founder at Conexión Real (lead gen agency in Latin America), about bridging SaaS companies from Chile/Argentina/Colombia/Peru/Brazil into Mexico and US markets with multi-channel outbound maintaining human connection through events, and how Latin America is like 2019 US discovering SDR/BDR specialization since account executives traditionally do entire year. 

We explore his HR company campaign 10x'ing pipeline in 8 months by connecting isolated tools through Clay, building low-hanging fruit CRM list with lead scoring, scanning LinkedIn with GPT feeding 25-30 product one-pagers, and shifting from pain-based to "st...

In today's episode, I chat with Zach, GTM engineer at Instruqt (cloud sandboxes for developer learning), about shifting from quantity to quality with small TAM targeting hard-to-reach developers—doing as little as possible making offer as best as possible (less is more depends on market/business model). 

We explore his branded materials campaign for conference promotional items targeting CMOs with subject line "do you want more LinkedIn ads?" offering discount to save money and buy more ads—getting 20% response rate (5% closed) because CMOs prove job security through MQLs and more budget means looking more successful. Zach shares his j...

In today's episode, I chat with Harshil Bhimani, founder at Clay Consultancy, about helping B2B sales-led teams do outbound and implement GTM systems (mostly $20M+ ARR mid-corporations either scaling outbound knowing what message works with which audience, or testing outbound to find which segment/offer works—the fun part requiring lots of messaging testing). 

We explore his creative campaigns including sending handwritten personalized notes to prospects' homes, using Gamma beta API (paying since early days) to automate demo slide creation post-discovery call, and building personalized SEO dashboards with Bold (similar to Lovable) and Supabase backend—didn't imple...

In today's episode, I chat with Harvey, head of fulfillment at C17 Labs, about getting qualified leads and booking appointments at scale for professional service teams with figured-out offers and good sales teams—working with clients like lawyers building personal brands (first sale in 3 days worth 13 leads) through simple workflows not complex 12-13 step tables seen on LinkedIn. 

We explore his philosophy that best results come from way simpler workflows than you think (two Clay tables max, just Apollo scrape with right strategy), most successful clients having Alex Hormozi offer creation sequence sorted with clear unique advantages and...

In today's episode, I chat with Elias Stråvik, founder at Cleanroom (AI-powered CRM data cleaning), about solving the unsexy problem he faced as GTM engineer—clients asking to enrich CRM but Clay lookups returning six results in a cell, realizing good data makes him 10x effective but hard to set deduplication rules across rows, so he built next-gen tool using AI just for this problem. 

We explore his Swiss law tech campaign targeting AI-averse old partners vs AI-native new grads, scraping law firm directories, using AI vision to approximate age ("how old does this person look?") via...

In today's episode, I chat with Ilayda, principal GTM systems engineer, about building custom systems beyond just launching campaigns—creating custom scrapers, internal app patches, and systems running in client's cloud for security (multinational companies prefer this), cutting noise by building systemized prospecting that's budget-efficient instead of traditional tools costing a fortune with poor ROI. 

We explore her roofing/real estate client system building a 24/7 lead matcher pulling roof repair requests from forms/scrapes qualified by AI calls, using webhook to push leads to custom matcher scraping Google Maps in 30-mile radius with Cheerio filtering residential vs com...

In today's episode, I chat with Anas, founder at Outbound Company, about avoiding fancy automations built for the sake of it - reverse engineering from meetings/pipeline/revenue goals instead of chasing Clay credit savings, running lookalike campaigns, resurrection campaigns, vertical plays, and RB2B with Clay as orchestration. 

We explore his RB2B campaign for a $25M CRM company getting 50K monthly visitors, segmenting in Clay into ICP vs non-ICP with department-specific instantly campaigns - discovering most traffic was bot traffic (harsh realization, refund), and his book-writing campaign for course creators going from 0.9% to 7% reply rate (53 m...

In today's episode, I chat with Nicolas Schell, co-founder at Scalantec (Berlin GTM automation agency), about building go-to-market systems for B2B companies with PMF - mapping TAM, enriching CRM data, monitoring signals, building FIT and engagement scoring, and automating sales enablement with meeting prep reports. 

We explore his creative OMR conference campaign where co-founder Moritz spoke to 5,000 people showing a QR code on green cassettes with AI-generated songs, collecting LinkedIn profiles to build Clay tables researching everything about each person and creating custom landing pages in old Windows design (nostalgic 2011-2012 feel) - getting 3,000 scans and e...

In today's episode, I chat with Marijn, founder at LeadGem (Clay certified agency in Amsterdam), about working with recruitment, manufacturing, and SaaS clients—starting with ICP matrixes to avoid execution disconnect, then running monthly A-B testing experiments with a growth hacking mindset. 

We explore his highest-impact campaigns focusing on CRM job change monitoring (reaching people in newly relevant positions) and event-based outreach for manufacturing clients selling to Coca-Cola and Unilever—because high-value plastic packaging deals don't happen from cold emails but from relationships and brand reputation built face-to-face. Mariijn shares his journey working for Dutch growth marketing agenc...

In today's episode, I chat with Deepak Joshi, a freelance GTM engineer, about helping B2B agencies and companies get pipeline through email/LinkedIn outreach and building automations that make manual steps scalable - emphasizing that infrastructure is buyable today but understanding what to send and who to target requires experimentation across industries (IT needs professional emails, marketing needs sassy short ones) and countries (US, Europe, India all different), running enough experiments monthly to generate 4-5 leads minimum or the campaign has no point. 

We explore his creative campaign for a sales engagement platform targeting SMBs, setting 10 m...

In today's episode, I chat with Alex, founder at Authbound, about pivoting from cold outreach agency to go-to-market advisory focused on giving founders clarity over data, attribution, revenue, and client acquisition costs across all channels - using campaign trackers that allow C-level, sales, marketing, and product teams to understand what happened in every campaign and decide whether to push gas or pause. 

We explore his creative approach to list building that traditionally required hiring SDRs for manual research, now automated through Clay by deeply understanding org charts (not just job titles) and mapping each node's KPIs and d...

In today's episode, I chat with Eishan Deshwal, GTM operator and consultant, about working with Series A to Series C startups experiencing growing pains - account territory mapping, data validity, CRM cleanliness - taking full ownership of projects rather than just advising, and segmenting by pain (Sandler sales philosophy: disqualify first) rather than static personas. 

We explore his creative Firecrawl campaign scraping privacy policy update dates from websites (getting 92% coverage after failing with AI agents that hallucinated and hitting bot protection walls), and his Doc.us campaign layering customer and prospect logos onto product screenshots using DynaPictures...

In today's episode, I chat with Shawn, GTM engineer at RevPartners, about being their first GTME hire to build an all-bound motion alongside their core RevOps/HubSpot practice - serving both early-stage companies needing email infrastructure before their first SDR hire and mature companies sitting on goldmines of unactioned CRM data. 

We explore his champion tracking play pulling Salesforce opportunities to check if past champions moved companies (auto-sending Slack notifications to reps saying "your champion moved, reach out today"), his web reveal play de-anonymizing website visitors via Midbound/Vector, sending data to Clay via webhook to qualify a...

In today's episode, I chat with Olivier, founder and CEO of Outbound Catalyst, about building sustainable GTM systems for B2B SaaS companies ($1M-$15M ARR) starting with a go-to-market scan to diagnose actual constraints before launching evergreen campaigns in 14 days. 

We explore his creative Clay table for construction companies that scraped websites to semantically categorize sub-verticals (swimming pool builders vs general contractors vs gardeners), scored digital maturity, and generated hyper-local copy referencing nearby clients - and his event-based campaign scraping LinkedIn for SaaS conference keywords and auto-connecting with attendees at near 100% acceptance rate. Olivier shares his j...

In today's episode, I chat with Anirudh Gupta, a GTM engineer at Instantly, about heading outbound by sending 10,000+ emails daily with thousands of replies handled by AI Reply Agent, launching VIP done-for-you campaigns, and building internal apps using Cursor to help sales reps close deals. 

We explore his intent-based approach focusing on new role signals (best performer because people need to prove something), scraping entire TAM from Apollo/Crunchbase/Clutch, doubling down on lead magnets and short two-liners after testing, and his philosophy of sending 5,000-10,000 emails minimum before drawing conclusions. Anirudh shares his lead magnet framework b...

In today's episode, I chat with Youssef, a GTM engineer, about automations that drive revenue beyond just outbound - including pre-call prep, automatic CRM updates, and reducing no-shows with AI calls 15 minutes before appointments. 

We explore his creative campaigns for a German web agency targeting health professionals by scraping Google Maps data with SerperDev API, testing personalized outreach with reviews that flopped initially (2-3% reply rate), pivoting to automated videos (10% reply rate, 30-40% positive), and his brilliant forwarded email simulation from the founder's dentist dad asking colleagues to check out their work - getting so many positive r...

In today's episode, I chat with Parth Nagda, founder at Valcat.co, about pivoting from lead gen company to GTM engineering agency after realizing lead gen is never sustainable with limited scope and impact - now plugging in fractional GTM engineers into B2B SaaS companies (HR tech, FinTech) to solve deeper GTM problems beyond email outreach by looking at website visitor data, analytics on what campaigns worked, and subject line performance across 10-20 segments simultaneously. 

We explore his process reaching entire TAM in under three months using three-step cadences (email, cold calling, LinkedIn), scoring prospects based o...

In today's episode, I chat with Shubham Sharma, a GTM engineer at Outreachify (recognized as Clay key partners in India), about building scalable cold outbound systems across diversified clientele from agencies to SaaS companies to local businesses - focusing on finding message-market fit in the first 60 days by testing different ICPs and signals before introducing RevOps systems to repurpose and score existing leads once there's enough data. 

We explore his creative campaigns including an e-commerce client targeting German companies where he compared competitors' SEO performance and ad data to pitch beating their competitor's views, solving the web t...

In today's episode, I chat with Supriya, a GTM engineer at Growth Today, about working across multiple niches providing Clay tables and B2B outbound services - recently generating 83 responses (30 positive) for a manufacturing client by combining AI-powered personalized copywriting with an incentive offer inviting manufacturers to share their journey in an interview, proving that valuing their time and providing upfront value makes campaigns work. 

We explore her approach building evergreen Clay campaigns for e-commerce clients that run automatically after one-time setup, saving what SDRs were doing manually, and her philosophy that winning campaigns depend on multiple f...

In today's episode, I chat with Vlada, a self-employed GTM engineer, about working with Clay and lead generation agencies to architect creative multi-channel outreach that's precise in segmentation rather than spray-and-pray - deciding between email, LinkedIn messages, or voice notes based on available prospect data and context. 

We explore her creative campaigns including the hardest table she ever built for a company offering US-trained legal talent offshore, using Court Listener (after extensive research to find a cost-effective tool) to scrape newly filed cases with private attorneys, pulling contact information and normalizing case names before launching outreach, and h...

In today's episode, I chat with Mark, about how Instantly grew from solving the "extra domain charges" problem in 2021 to becoming a bootstrapped household name sponsoring El Clasico alongside BMW and Nike - tripling client results, doubling ARR, and scaling from 3 to 10 GTM engineers in under six months by focusing on offer creation as the strongest psychological lever. 

We explore his creative campaigns including scraping German-speaking YouTube channels (spirituality coaches, niche content creators) by building a custom Python script that scraped channel URLs with Instant Data Scraper, extracted about section content overnight into a massive TXT file, c...

In today's episode, I chat with Habib, a GTM engineer at Cuez (rundown software for newsrooms), about transitioning from agency life handling 4-5 clients daily across legal, fintech, manufacturing, and SaaS to doing account-based marketing for a small TAM where every lost lead is remembered by name. 

We explore his creative campaigns including an early Clay legacy model workflow (end of 2022) that mapped industry-specific suggestions for IT services clients - suggesting three website improvements or SEO fixes with interest-based CTAs, getting one positive response per 160 leads sent - and a non-profit campaign complimenting active fundraisers in the f...

In today's episode, I chat with Mira, an SDR at Dreamforge, about building GTM strategies with predefined funnels for web3 and biotech clients - automating multi-channel approaches while emphasizing that two-way client communication matters more than any tool. 

We explore her creative cybersecurity campaign targeting companies that recently suffered data breaches or security incidents, building buyer silos first before starting lead generation, using Clay to combine ICP criteria with decision-maker positions at vulnerable companies, and timing outreach when they're ready to buy solutions outside their original project plan. Mira shares her unconventional journey starting as Dreamforge's first S...

In today's episode, I chat with Jana Vasileska, founder at Viralnetix, about building GTM systems inside client companies rather than running black-box campaigns - positioning as a strategic partner who automates everything so SDRs can focus on closing while clients own and understand every system. 

We explore her creative campaigns including an AI agent that attempts to buy from Shopify stores to identify exactly where checkout processes break, a podcast guest outreach workflow that qualifies companies by innovation signals, matches decision-makers to relevant podcast topics, and generates personalized interview questions automatically, and her experience handling 200+ daily creator r...

In today's episode, I chat with Charlie Brown, a freelance GTM engineer, about building cold email systems for B2B SaaS and service companies (1-50 employees) that prioritize copywriting craft over template automation - treating personalization data as ingredients and the final email as the dish that matters most. 

We explore his creative enrichment approach that breaks clay tables into granular steps (20-30 personalization points per lead) rather than dumping everything into ChatGPT, then selectively weaving 2-3 points into natural copy that passes his personal reply test: "Would I respond to this?" Charlie shares his unconventional journey f...

In today's episode, I chat with Shakthi, Director of GTM Engineering at Thumbstop Media, about building custom outbound systems exclusively for AI companies that generate 7+ enterprise leads weekly through social signal detection and hyper-niche filtering. 

We explore his creative AI avatar campaign that embeds interactive clones of actual employees directly into messages (using tools like HeyGen at scale), letting prospects interact with avatars before scheduling calls - delivering enterprise leads worth 100K+ each by targeting only 0.7-1% of 70K weekly engagers who match strict ICP criteria. Shakthi shares his unconventional journey from spending a decade in customer s...

In today's episode, I chat with Patrycja, a leading GTM engineer, about building complete outbound systems that clients truly own and understand. 

We explore her creative job change detection workflow that validates whether leads got promoted, switched companies, or stayed put - combining HubSpot CRM data with LinkedIn enrichment and AI prompts to trigger signal-based sequences without relying on Clay's native signals feature. Patrycja shares her unconventional journey from spending hours manually researching prospects (browsing websites, hunting emails) to watching Clay automate it all in seconds, forcing her to evolve from market researcher to GTM engineer over f...

In today's episode, I chat with Faraz from ThynkGrowth, an AI-focused outbound agency specializing in consulting rather than full execution because companies increasingly want to build outbound in-house without agency dependencies - guiding teams to set up Clay flows and automated systems themselves. 

We explore his multi-channel sequencing strategy that scores prospects and pushes top 10% high-intent leads into LinkedIn sequences (email touchpoint → profile visit → connection request → DM) while others go through 3-4 hyper-relevant email sequences using annual reports, CEO commentary, and industry problem research to make emails look human-written rather than automated, plus his experiments with HeyGen for gen...

In today's episode, I chat with Mathew Joseph, founding GTM engineer at Rwazi (a 20-25M ARR Series A AI SaaS for enterprise retail decision-making), about how GTM engineers serve as the centerpiece between marketing, sales, and product teams to identify product-market fit, 10x existing success, and find what's being missed in the market. 

We explore his creative social listening campaigns that generated 100K MRR monthly pipeline for a Google-funded 8.5M YC AI startup by focusing on golden influencers (relevant pages/people whose engaged audiences match your ICP on Reddit subreddits and Twitter), using AI to understand c...

In today's episode, I chat with Jorge B. Macías, founder of The GTM Engineering Company, about his unconventional journey from industrial engineer who thought he was "too good at math" to become a salesperson like his dad and grandpa, to becoming one of the earliest employees at Puerto Rico's first Y Combinator company where he grew the AI startup from zero to $1.3M ARR as an AE while simultaneously implementing their CRM, cold calling systems, and contract-to-accounting integrations. 

We explore his creative Clay campaigns that flip conventional wisdom - finding signals companies are doing badly (layoffs, em...

In today's episode, I chat with Eryk Lewandowski, founder of FlowBound and GTM lead at Scalers, about their intent-driven approach to outbound for SaaS companies specializing in LLM SEO and Reddit SEO. 

We explore his shift from crazy personalization to relevancy-focused campaigns that find signals on LinkedIn - scraping likes, comments, and follows on LLM SEO posts to identify prospects genuinely interested in the topic, then inviting them to workshops or sharing lead magnets rather than pushing for sales calls. Eryk shares his multichannel strategy of tiering clients by importance (top-tier STR accounts go to LinkedIn outreach w...