Elevate Your Business with Sarah Capewell
For ambitious entrepreneurs who want to stop blending in and start standing out.Premium clients don’t buy the way most business advice says they do - their decisions are shaped by perception, psychology, and the story they tell themselves about who they’re becoming.In Elevate Your Business, business mentor and strategist Sarah Capewell shows you how to raise your game, attract clients who truly value your work, and build a business that feels as good on the inside as it looks on paper.Each week you’ll learn practical, psychology-backed strategies to:Position your offers so they feel like t...
01 - Why “Good Enough” is Losing You Premium Clients
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“Good enough” might get you by, but it won’t win you premium clients. In this first episode of Elevate Your Business, Sarah Capewell shares how subtle first impressions, proposal design, and client touchpoints can quietly make or break your positioning.
You’ll learn:
Why premium clients feel their way to decisions, not just weigh the factsThe three areas of your business where “fine” actually costs you opportunitiesHow to make small, intentional upgrades that instantly shift client perceptionWhy first impressions do more selling than you realiseDiscover how to move from lo...
02 - The Psychology of Premium Pricing
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Your prices are signals. Long before you explain your offer, your pricing tells a story about your value, your confidence, and the kind of clients you attract.
In this episode of Elevate Your Business, Sarah Capewell breaks down the three psychological triggers that make premium pricing work:
Anchoring - why starting with your most premium option changes how everything else feelsValue Distortion - the hidden bias that makes “expensive” feel like “better”Identity Buying - how clients use pricing to step into their future s...
