SEO Archives -

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.

Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.

We also discuss the future o...

In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Is SEO Still Relevant?

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local busi...

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective...

Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO.

Highlights
Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results.
Avoid AI Pitfalls: Relying solely on AI-generated content can compromise quality and brand integrity.
Strategic Content: Blog topics should align with a broader strategy, not just random ideas.
Basic SEO Practices: Prioritize site architecture, mobile optimization, and essential...