Advertising Archives -

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.

Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.

We also discuss the future o...

In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Is SEO Still Relevant?

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local busi...

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective...

Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing.

We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. It is when you get into the weeds. Strategy helps guide you toward your goal.

First, start with a goal, then develop a plan to reach that goal. Next, use the tools at your exposal to execute the plan. If...

The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free.

My friends at New Velocity told me that 88% of people are willing to provide a referral, but only 8% of people ask for them. Make sure that you are on LinkedIn and have a well rounded, professional profile. You also want to share...

Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really want.She is the owner of Needham Business Consulting.

Diana works with business leaders, small business owners, and service professionals that have a big message to share and want to use that message to grow their business. A book can be a...

John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media.

Your marketing starts with branding your company on your blog, then use email marketing and social media, in that order. His three items compliment the three topics of my book, which are automation, branding and customer service.

John’s first tip is to have a company blog. It is the pulse of your company. Marketing is ab...

Transcription:

This is Hank Hoffmeier with your Marketing and Business Tip for you today.

One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy.

If you’re providing value as far as information, Let’s say you are a plumber. Maybe you want to be creative and share a video about how to unclog a toilet. People will appreciate that and then...