Lightning Rx: Marketing Innovation in Health
Lightning Rx spotlights innovators shaping the future of health, biotech, and digital health. Hosted by Colette Nataf, each episode explores how breakthrough healthcare solutions reach the market, with real-world strategies, lessons, and insights.
From Big Data to Better Care: Chris Hutchins on Smarter Healthcare Strategy
What does it take to turn messy healthcare data into real-world impact for patients and providers?
In this episode of Lightning RX, host Colette Nataf sits down with Chris Hutchins, healthcare strategist and founder of Hutchins Data Strategy, to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data governance, analytics, and adoption challenges, Chris shares how he empowers teams to make smarter decisions faster.
Chris dives into the biggest pitfalls he sees in healthcare data strategy, why alignment between IT and...
From Dorm Room to Doctors’ Offices: Brittany Bare Launches Luminopia at Startup Speed
What does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget?
In this episode of Lightning RX, host Colette Nataf sits down with Brittany Bare, the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built website into a fully rebranded, professionally positioned product complete with targeted campaigns for physicians, parents, and payers.
Brittany shares how she balanced competing priorities, supported a small but mighty salesforce, and used cr...
From Mines to Medicine: How Stuart Fine Is Building the Future of Healthcare
What if the fastest way to grow a company isn’t to buy one, but to build it from the ground up?
In this episode of Lightning RX, host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc., to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creating his own platforms, leveraging AI, blockchain, and telehealth to tackle everything from sexual wellness to affordable, around-the-clock medical access.
Stuart opens up about breaking down stigmas ar...
