Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

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Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms.

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This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes.

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This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts. 

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Ready to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it into a fully launched podcast in just 6 weeks! And at the end of the episode, you’ll hear a client testimonial of what it is like to have me as your podcast coach! So, if you’ve been thinking about starting a podcast - this epi...

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Surprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.

In this quick update, I share why I decided to pivot, what the new focus of the show will be, and what “CEO” truly means for Latina podcasters—whether you’re podcasting as a business, a passion project, or simply a creative outlet.

Podcasting is powerful because it grows with you, and this rebrand is proof that you can...

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Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.

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In this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights into choosing the right platform for your target audience and business goals.

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In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their online presence.

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We are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still one of the best ways to build authority, drive traffic, and create passive income.

I walk you step-by-step through how to start your own blog, from choosing a niche and buying a domain, to creating valuable content and exploring different monetization methods. Whether you’re brand ne...

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Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.

I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why...

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In this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freedom and break generational cycles.

Heidy walks listeners through the different coaching and learning options she offers — from private one-on-one coaching, to the Ultimate Branding Course (UBC) with her three-month free coaching bonus, to her $27 workbook for getting started right away.

She emphasizes the importance of ac...

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Today, Heidy De La Cruz dives into why she chose the Ultimate Branding Course (UBC), how it’s helped her grow, and why mindset is the foundation for success in the online business world.

Heidy shares her personal journey — from taking a much-needed break from social media in 2024 for healing, to reigniting her passion for coaching Latinas in starting their own online businesses. You’ll hear what makes UBC stand out, the key strategies it teaches, and how it inspired her to launch this very podcast.

She also talks about...

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In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.

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WELCOME TO DIGITAL MARKETING 101 FOR LATINAS PODCAST!

In this premiere episode, Heidy De La Cruz shares her heart behind launching Digital Marketing 101 for Latinas. A passionate storyteller, 2x award-winning podcast host, and digital entrepreneur, Heidy introduces listeners to her personal journey and what they can expect from this empowering new show created specifically for Latinas looking to build and grow online businesses.

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Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.

Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online spac...