The Visibility Shift with Ellie Steinbrink
Welcome to The Visibility Shift, the podcast where style becomes your most powerful strategy for being seen, standing out, and leading boldly. I'm Ellie Steinbrink, stylist and personal brand coach, and if you've ever thought, "My style just isn't working anymore," take this as your sign. You're ready for your next level. Instead of launching into a panicked shopping spree, what you really need is a strategy. A style strategy that reflects where you're headed, not who you used to be or who you think you need to be to fit in. I'm here for the ambitious woman who's evolving. Ma...
Are You Dressing Like the Face of Your Brand or Who You Used to Be?

You took the risk of starting and running a business. You’ve led teams and worked with dream clients. You’ve spoken on stages and showed up on social media. So you already feel confident in your role as a business owner.
But when it comes to your clothes, that confidence suddenly wavers. Why? Whether you’ve been playing it safe in black blazers or are dabbling in bold fashion but not feeling fully yourself, it’s time to shift your mindset, reclaim your style, and start showing up as the most authentic and magnetic version of yourself...
Why Playing It Safe With Style Keeps You Invisible as a Personal Brand

You’ve searched for trending outfits for the season and Googled “what to wear as a speaker.” You’ve scoped out how others in your industry are styling themselves before an event. You’ve even thought about downloading and trying out style templates and checklists you’ve come across.
These all seem like smart choices, but it’s really generic style content that doesn’t work and actually sabotages your personal brand. It’ll just fall flat for you if you try any of it on. So what’s an emerging thought leader like you to do instead?
In th...
Why You Still Haven’t Figured Out Your Style (and Why That’s Okay)

You’ve built a successful business. You’ve landed the clients and scored the speaking gigs. You’re a confident, capable, and resourceful woman. But staring into the closet in a panic before a big event or questioning if an outfit aligns with your brand is a common occurrence for many high-achieving women. So why does personal style still feel like something you should have figured out by now but haven’t?
In this episode of The Visibility Shift, you’ll discover why you have the belief that you should have figured out your style by now. I’ll share...
Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust

“What outfit should I wear?”
Putting up polls on Instagram with questions like the above seems like a bit of harmless fun. You probably see a lot of entrepreneurs and influencers on social media using it as an engagement or feedback tool. But what if these types of interactions are actually a subtle sign that you’re outsourcing your self-trust in the decision-making process?
In this episode of The Visibility Shift, you'll discover how seemingly small decisions can silently erode your confidence and leadership, impacting bigger areas of your life and business. Using personal examples, I’ll d...
How Danelle Schlegelmilch Reclaimed Her Style by Investing in Herself

Are you allowing yourself to fully shine as a business owner, or are you letting yourself get lost in the daily minutiae?
After feeling like she’d lost her sense of style during the pandemic, Danelle Schlegelmilch set out on a mission to get it back. She was evolving into her role as founder and fractional CCO of her PR company, Passport Public Relations. Yet she realized that while her mission was to help her clients shine, she wasn’t allowing the same thing for herself. She felt she needed not just a reduction in daily decision fati...
How to Stop Wasting Time Deciding What to Wear Every Day

I’m sure you’ve been there: staring into a closet full of clothes, yet feeling like you’ve got nothing to wear…especially if you’re styling for an important event. But even on a “normal” day, this isn't just a minor inconvenience. It’s the price you pay for not being taught how to intentionally shop for yourself.
Yet, the expensive price tag it comes with impacts more than just your daily routine. It significantly drains your mental focus, confidence, and energy as well. So how do you stop wasting time and energy on deciding what to wear and...
Stop Panic Shopping and Start Building Your Style Strategy

Does this sound familiar? A big event lands on your calendar, and you’re panicked because nothing in your wardrobe feels right. So you embark on a desperate shopping spree, hoping to find the perfect solution.
We all get the impulse to shop our way to clarity, but it’s a short-term fix that rarely delivers the long-term alignment and confidence we crave. Instead, the key lies in building a style strategy that’ll transform your relationship with your closet and create a wardrobe that reflects who you are and are becoming.
In this episode of The...
Your Body Isn’t the Problem, Your Strategy Is

“I can’t dress the way I want to until my body changes.”
That is one of the most painful lies women carry around with them, and one that’s often used as an excuse not to dress how they really want. If you’re one of them, it’s time to say, “No” and figure out how to accept, love, and embrace what you’ve got. You don’t need to change your body; you just need to change your rules.
In this episode of The Visibility Shift, you’ll learn the necessary mindset shifts that need to ha...
How Brooke Janousek Went From Compliments to True Confidence

It’s one thing to talk about style shifts. It’s another to hear someone describe how that shift changed how they walk into every room.
Brooke Janousek felt successful on paper but disconnected from how she was showing up. As CEO of a fractional CMO consultancy, her style was polished, professional, and totally… fine. She was receiving compliments about her outfits, but they didn’t reflect the creative, powerful, elegant badass leader she was evolving into… until we worked together to figure out her personal style.
In this episode of The Visibility Shift, Brooke reveals wha...
Why Nothing in Your Closet Feels Right Anymore

Does it feel like your business and personal growth have outpaced your closet? That feeling when you look at all the nice things hanging there, but nothing feels quite right? That unaligned feeling is a powerful sign that you're evolving, ready for bigger opportunities, and eager to show up more authentically. And I have just the thing that's going to catapult you to the next level.
In this episode of The Visibility Shift, you'll discover the ins and outs of The Visibility Edit, an 8-week group experience designed to help you align your inner growth with your...
How Authentic Style Builds Better Business Than Playing It Safe

You open your closet, look at the perfectly appropriate clothes in it, and feel like nothing fits. (And I’m not talking in terms of measurements). That deep-down sense of something being “off” can feel exhausting because it isn’t just about your wardrobe. It’s a powerful signal that the old playbook for showing up to blend in doesn’t work anymore.
You are meant to lead, not fit in. You’re being called to step into a greater, more authentic version of yourself… which can be incredibly scary. Yet, it is the fundamental difference between the visibility t...
How Natalee Shimerdla Broke Free From the Style Rules

From the outside, Natalee Shimerdla always looked polished and professional. People took her seriously in her corporate job and her business. Yet, behind the scenes, she felt disengaged with her style.
After spending years dressing the “right way” and never feeling like herself in the process, Natalee came to me. Working together, she learned how to give herself permission and power to dress for herself instead of her environment.
In this episode of The Visibility Shift, you’ll hear how Natalee went from following the hidden style rules to using style as a tool to express...
The Hidden Style Rules Holding You Back (and How to Break Them)

You may not realize it, but you’ve walked around being bound by hidden rules for a long time. Rules about what to wear in this or that situation, at this or that age, for this or that body type. And now, it’s time to start calling these things out! Because while they might have helped you fit in, they’re just keeping you stuck now.
In this episode of The Visibility Shift, you’ll discover the kind of invisible style rules you’ve internalized and where they came from. I’ll also highlight ways these hidden rules...
The Compliment Trap and How to Reclaim Your Personal Style

Style is about more than just your appearance. It’s a leadership tool that reflects personal authenticity and vision which requires breaking free from external validation patterns. When you do so, you build self-trust, express your true identity, and ultimately enhance your presence and success.
In this episode of The Visibility Shift Podcast, you’ll hear about the importance of developing a personal style that authentically reflects you. I’ll highlight common struggles women face with their style choices and what drives them, how external influences affect those choices, and how to begin your journey to align your s...
When Your Clothes Don't Feel Like the Woman You're Becoming

You open your closet, and nothing feels right. Everything fits, you have plenty of options, but somehow nothing feels like you. That feeling of disconnect? It's not because you're a bad shopper or your body is changing—you're simply outgrowing what used to work.
In this episode of The Visibility Shift, I'm diving deep into style dissonance and why it's actually a powerful indicator that you're evolving as a leader. You'll discover why shopping your way out of this feeling never works and learn the one question that will shift everything about how you approach your style tr...
When Your Style Stops Working It's Time for a Strategic Shift

Staring at a closet full of clothes but feeling like you have nothing to wear? If your style suddenly feels "off" or disconnected from who you're becoming, this isn't a wardrobe crisis—it's a growth signal.
In this premiere episode of The Visibility Shift, I'm pulling back the curtain on why traditional style advice falls short and sharing my inside-out approach to building authentic, magnetic presence. Because when your internal identity aligns with your external expression, everything shifts.
1:00 – The breakthrough moment that changed how I approach style transformation
3:44 – Who The Visibility Shift is for an...