Digital.Decoded - English

10 Episodes
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By: André Kiehne & Mario Pufahl

Digital.Decoded – The Hands-On Podcast for Leadership, Sales & AI Experience meets the future: In Digital.Decoded, Mario Pufahl and André Kiehne dive into the topics that truly matter to today’s businesses – leadership, sales, and artificial intelligence. With over 50 years of combined experience in corporate strategy, consulting, and tech, they cut through the noise to discuss what really works – unfiltered, practical, and always focused on real-world value. Whether it’s solo episodes or thought-provoking interviews on Digital Adventures Decoded – this is not about buzzwords. It’s about honest conversations. Transformation. Technology. Leadership. If that’s your world, you’re in the right place. 💡...

#009 - Human or Machine – Who’s Really Speaking?
#9
Yesterday at 2:30 AM

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take a deep dive into the world of Voice AI – a topic that’s capturing attention not only in tech circles, but also in the SME sector.

• What makes today’s voice solutions so powerful?

• Which industries are already benefiting?

• And where are the ethical and security red lines?

Topics discussed include:

• Why “voice” could become the new “touch”

• How AI can imitate voices – and why that’s potentially dangerous

• What Gartner predicts about the future of Voice AI in custo...


#008 - Where's the Humanity in Business? – Between KPIs, Empathy, and Leadership
#8
Last Thursday at 2:30 AM

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne explore a topic that's often overlooked in the digital age: humanity in business.

What does it mean to lead with humanity today?

And how do technology, efficiency thinking, and remote work impact our relationships with employees, clients, and partners?

The discussion covers:

• Why empathy is more than just a buzzword

• How clear leadership and human connection go hand in hand

• What disappointment reveals about trust

• And why humanity also means responsibility – on both sides

A powe...


#007 - Social Selling: Between Buzzword and Real Sales
#7
07/08/2025

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take on a provocative question:

Is LinkedIn the new CRM – or just another sales tool?

Expect controversy, debate, laughter – and real reflection:

• Why modern sales might just start in the comment section

• How social selling is deeply rooted in trust

• Why LinkedIn today is both: a relevance engine and a content landfill

• And why the handwritten letter might be making a surprising comeback

An honest and entertaining look at modern sales – where people, tech, and messaging c...


#006 - Rethinking Leadership: Between Guidelines, Freedom, and Responsibility
#6
07/03/2025

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne dive into the human side of leadership, modern organizations, and the art of leading in times of change.

How much freedom do employees need – and how much structure does an organization require?

Why do some transformations fail while others thrive?

This conversation explores:

• What separates true leadership from simply being nice

• Why guardrails often work better than rigid rules

• How to truly foster trust and autonomy in a company

• And what jazz bands can teach us ab...


#005 - Permission to Forget: How Old Knowledge Gets in the Way of AI
#5
07/01/2025

In this episode of Digital.Decoded, André Kiehne and Mario Pufahl explore why unlearning old habits is key to successfully leveraging Artificial Intelligence.

They discuss:

The challenge of breaking outdated thought patternsWhy curiosity often comes hand in hand with uncertaintyHow AI is already supporting fields like healthcare and salesThe role of empathy, enablement, and real-world use cases

They also share personal insights – including a subtle Star Wars reference that proves: innovation takes the courage to rethink everything.

📎 Check out Mario’s related LinkedIn posts:

👉 Article: Why Forgetting Helps – Rethinking AI:

https...


#004 - Selling vs. distributing – what modern sales really need
#4
06/27/2025

In this Episode from Digital.Decoded, André Kiehne and Mario Pufahl discuss the difference between selling and distributing – and why it takes more than product knowledge to be successful in modern sales.

What characterises intelligent sales today?

What does good sales leadership look like in the age of AI, CRM and BI?

And why will people remain indispensable in sales in the future?

The discussion covers topics such as:

• The future of sales: from product to solution selling

• Why listening is more important than talking

• How manag...


#003 - Leadership remains human: What human-centred leadership really means
#3
06/27/2025

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take a closer look at human-centred leadership – honestly, practically and with personal experience.

What does human-centred leadership really mean today?

What should you do when cultures clash within a company – or decisions are passed around like hot potatoes?

And how can leadership succeed when teams work in a hybrid manner, AI is involved, and everyone actually wants fewer meetings?

Mario and André discuss these topics, among others:

- Why leadership begins with trust – and not with control

- Why...


#002 - AI: Hype, reality – or both?
#2
06/27/2025

In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take a critical look at the topic of artificial intelligence.

Is AI still just hype – or has it long since become reality?

What does the AI Act really achieve?

And how is it changing society, education, the world of work and our responsibility as human beings?

The discussion covers topics such as:

• Where AI is already quietly and unnoticeably at work today

• Why regulation can be useful – but also risky

• What superintelligence does to us – and ho...


#001 – 50 Years of Experience, One Mission: Decoding Digitalization
#1
06/27/2025

In this premiere episode of Digital.Decoded, Mario Pufahl and André Kiehne share their story, why they’ve launched this podcast now – and what’s in it for you.

With over 50 years of combined experience in IT, consulting, and leadership, they discuss what drives them, why digitalization is still an adventure, and why now is the time for a real conversation about Sales, AI, and Leadership.

In this episode, you’ll learn:

• Why transformation today needs new perspectives

• What makes Digital.Decoded different from other business podcasts

• And why listening is ju...


Leadership, Sales, AI: What to Expect from Digital.Decoded
06/26/2025

Welcome to the official trailer of Digital.Decoded – the new podcast by Mario Pufahl and André Kiehne.

Another podcast about digitalization, leadership, and AI? Absolutely – because experience matters. With over 50 years of leadership and consulting between them, Mario and André are now teaming up on air to cut through the noise – talking sales, change, tech, and true transformation.

In this trailer, you’ll find out:

• Who’s behind the podcast

• Why now is the time to talk

• What’s coming up in future episodes

Subscribe now on your favorite platfo...