Project Profile Podcast

Episode Synopsis:

In this episode of the Project Profile podcast, host Mark Allen sits down with Beck from Project Profile to dive deep into the engine room of content and creative for property development marketing. Beck shares a strategic and experience-rich perspective on crafting compelling content that converts — from social media to blogs, landing pages to email campaigns.

Listeners will get a behind-the-scenes look at how Project Profile uses storytelling, testing, audience targeting, and channel-specific messaging to build campaigns that genuinely resonate with buyers across different markets. From avoiding the classic Canva and Ch...

In this debut episode of the Project Profile Podcast, host Mark Allen introduces the mission and vision behind the show—bringing insightful conversations from within Australia’s dynamic property marketing landscape. With a wealth of experience across various property sectors, Mark lays the foundation for what listeners can expect: real stories, strategic insights, and expert advice from developers and marketers navigating ever-changing market conditions. Whether you're a developer, marketer, or industry enthusiast, this episode sets the tone for a compelling journey into the art and science of property marketing.

In this engaging episode, host Mark chats with Eloisa Greenham, Marketing Manager at Sherpa Property, to unpack the evolution of property marketing in today's dynamic real estate landscape. With a diverse background across multiple sectors—from investment and project marketing to luxury beachfront developments—Eloisa offers grounded insights into what it takes to market property effectively.

Listeners will gain firsthand knowledge on the importance of adaptable marketing strategies, the transition from luxury projects to accessible housing, and the critical role of understanding buyer personas. Eloisa shares practical advice on using AI tools, the value of CRM integration, bala...

In this eye-opening episode of the Project Profile Podcast, host Mark Allen sits down with David Bennett, AI consultant at Adaptive, to explore the transformative role of artificial intelligence in the Australian property marketing landscape. From productivity gains and generative design tools to hyper-personalized buyer journeys and AI-powered sales agents, David provides a rich and accessible guide to how property professionals can integrate AI today—and what to expect in the near future. Whether you're a developer, marketer, or sales agent, this episode delivers valuable insights to help you stay competitive in a rapidly evolving industry.

Episode Br...

In this enlightening episode of the Project Profile podcast, Morgan Lee, Head of Marketing at Consolidated Properties Group, dives into the art and science of marketing large-scale property developments. With over 14 years in the industry, Morgan shares her journey from marketing assistant to leading multi-million dollar campaigns, including the standout Monarch Residences in Toowong.

Morgan offers a behind-the-scenes look at how she manages end-to-end project marketing—balancing strategic thinking with creative delivery, and coordinating with internal teams and external consultants. She unpacks the successes and lessons from the Monarch campaign, the importance of signage and surprising ad ch...