Connected Commerce
Connected Commerce is a podcast about what it really takes to grow a modern ecommerce brand. Hosted by Kyle Goldman and Isaiah Ogasawara, we explore how performance, brand, and mindset all connect to drive profitable growth.Twice a month, we sit down with founders, marketers, and operators to unpack the systems, strategies, and philosophies behind standout brands.
Marketing a New Category
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Benjamin de Castro, Chief Marketing Officer at Gardyn, to explore what it takes to change consumer behavior and build a new category in food and wellness.
Ben shares how Gardyn turns non-gardeners into confident growers, how to market high-ticket products without a retail footprint, and why emotional connection is the key to making behavior change stick.
He also gets into the role of AI in smart gardening and marketing as a whole, the reality behind grocery store produce, and the three elements every strong value proposition...
Crafting Brands That Last
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Nadia Babar, Head of Marketing at Wingback, to unpack what it means to market with soul in a world of mass production.
Nadia shares how Wingback’s commitment to craftsmanship and sustainability sets it apart, how to sell simple products like pens and wallets with emotional resonance, and why great marketing is rooted in empathy, curiosity, and experimentation.
She also dives into her shift from B2B to DTC, building community around heritage products, and how AI helps small teams punch above their weight.
Scaling Culture, Not Just Sales
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Erin Murray, CMO at Mad Rabbit, to explore what it takes to build a bold brand in a boundary-pushing category.
Erin discusses how Mad Rabbit has grown from a tattoo aftercare brand to a lifestyle company, why community-first thinking drives loyalty, and what it takes to reach a multi-demographic customer base with authenticity.
She also shares how to use AI for creative scale, how to balance performance and brand marketing, and why smart growth starts with listening.
