Profectio's 2025 Upfront/ Newfront Recap

Last week TikTok held its TikTok World product summit in Toronto (formerly TikTok Canada's #ForYou Summit). The company recently held a showcase for media buyers, planners, and brands to present its latest products and services within the TikTok ecosystem that support business success. This included branding solutions designed to capture and retain attention, creative and AI-powered tools that simplify scaling, enhanced search capabilities to improve performance, and automation solutions aimed at driving impactful results across various platforms.

CBC recently announced its 2025-26 programming slate, featuring over 50 new and returning original series from Canadian creators, producers and storytellers.

The broadcaster aims to showcase a deep commitment to Canadian storytelling, diverse perspectives, and a strong presence across news, entertainment, factual programming, sports, and content for young audiences.

Be sure to visit the Media Marketplace.

Samsung Ads Canada's Innovation Day 2025 revealed a significant shift towards "performance-driven marketing," evolving the Smart TV into a "data-driven performance vehicle for brands."

Key announcements include new ad solutions like Web Conversion and Samsung Audience Collectives, interactive tools like Samsung GameBreaks and Creative Canvas, and several new partnerships.

Bell Media has announced its lineup of English and French-language original content for 2025/26, featuring a total of 116 titles, including premium original content and documentaries. This exciting collection showcases a diverse range of Canadian stories, created by renowned talent and established creators. Bell Media continues to produce globally relevant and profitable original content, the lineup is expected to expand with additional titles to be revealed soon.

Corus Entertainment unveiled its 2025/2026 programming slate of content with several returning shows and a mix of new and original content from Peacock and Sky, both of which are part of the NBCUniversal stable. 

Corus Entertainment unveiled its 2025/2026 programming slate of content with several returning shows and a mix of new and original content from Peacock and Sky, both of which are part of the NBCUniversal stable. 

Amazon Canada is actively investing in the Canadian advertising ecosystem. Amazon recently hosted its first Canadian Upfront event, where it invited over 400 media buyers, planners, and brands from across the country to discover the latest partnerships and advertising solutions.

Team members from Amazon Ads and Prime Video, along with several global stars and sports celebrities, took the stage to unveil innovative ways Amazon can connect brands with audiences across its diverse network of services. These services include Twitch, IMDb, Prime Video, Amazon MGM Studios, Fire TV, Amazon Music, and Wondery.

Be sure to visit the M...