Practice Momentum - Private Practice Business Coaching Podcast

Shownotes to follow. If you need anything, head over to brooklynstorme.com 

Show notes to follow! 

If you need anything, please head to brooklystorme.com

Show notes to follow 

https://www.brooklynstorme.com 

shownotes to follow

marketing, private practice, private practice marketing, get clients, fully booked practice, counselor, counsellors, psychologist, social worker, Melbourne, Australia, how to market your private practice, how to find clients for your private practice 

Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.

In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't.

Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.

Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice.

Whether you're working with a bu...

Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices.

Resources mentioned:

Show notes on the way!

Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights! 
Tech Stack: Get my tech stack here

This episode goes with the Tech Stack cheat sheet that you can download from the link above! 

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”.

If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day.

This episode is for Australi...

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8

If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice.

You...

In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset

You’ll hear why there is no “finish line” in priva...

Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business.

Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth.

This episode covers the feminine energy of receiving, taking aligned action during...

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.

Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or s...

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of thei...

Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social...

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. 

Updated show notes will be provided shortly. 

https://brooklynstorme.com 

Show notes to follow

In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice.

If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re not alone. In this conversation, we explore the facts behind the draft, the myths circulating in online communities, and the practical implications for vocational and higher-education qualified practitioner...

If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you.

This episode is perfect for women in private practice like counsellors, psychologists, social workers...

How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere)

I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air.

Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice

Show notes:
Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident, how fear shifted to excitement the moment I committed, and why structure beats willpower every single time in private practice.

This e...

How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! 

Get clients from your website:
https://sales.brooklynstorme.com/website-wellness-check-up-aud/

Convert more inquiry and discovery calls with this new way!
https://sales.brooklynstorme.com/un-discovery-call/

Get personalised help for your private practice: 
https://sales.brooklynstorme.com/momentum/

Get templates and create your own products to sell here:
https://yoursecretweaponplr.com/new56280825

How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle.

If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direction so you can fill your diary sooner. You’ll hear about the stages every therapist goes through (from uninformed optimism to informed pessimism), why your website is often the...

If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do.

In this conversation, I walk you through the mistakes I see therapists making with their websites and social med...

Join Booked & Better Monthly Resource Subscription here

Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work.

Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying cl...

In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity, and a business that actually works for you, not the other way around.

If you...

Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help.

I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your pract...

So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice.

If you’ve ever wondered whether bulk-billed or free services will make it impossible for you to get clients, this episode is for you. I’ll walk you through the history of funded models, who they’re...

Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions.

If you’ve ever bought the pretty planner, written out your goals, and then felt guilty for not sticking to it, this one’s for you. I’ll talk abou...

Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies.

I take you inside the real feedback I got when I gave away a step-by-step guide to improving websites. Three different therapists told me they had already done everything inside my resource—but when I c...

One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know what to do—and take action on it.

If you’ve ever wondered why your effort doesn’t al...

So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, alignment, and choosing to see the abundance that’s already here.

I’ll take you behind the scenes of my own journey—yes, including oracle cards, journaling, money mindset work, and even a 90-minute scalp massage that...

One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in business and life.

You’ll hear the story of how I first taught my mum about manifesting, how she set me up with what I thought was an impossible challenge, and how I ended up manifesting exactly what she ask...

So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful money patterns can block us from fully receiving the very clients we say we want.

I’ll share candidly about my own history with money stories, how se...

In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.

If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of b...

👉 Apply for Practice Momentum

In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her private practice with more ease, clarity, and confidence. If you're overwhelmed by all the “shoulds” of marketing, or spending your time on tasks that don't lead to m...

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service.

This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried...