Brand Currency
Brand Currency is the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show breaks down how to build a brand that not only looks good, but works. Whether you're just starting out or scaling up, we talk design, messaging, confidence, and strategy in a way that’s clear, honest, and real. No fluff. No gimmicks. Just real conversations about the moves that grow brands and the mindset it takes to lead them.
Ep. 6: DIY vs. Pro Branding: The Hidden Cost of Doing It Yourself
If your brand looks cheap, people will assume your business is too—and DIY design might be doing more harm than good. In this episode of Brand Currency, Charles and Jonsi McGill dig deep into the difference between DIY branding and professional design, exposing the myths, motivations, and money behind why some entrepreneurs still try to cut corners.
They share their take on Canva, Fiverr, and $30 logos... and the moment one client told them, “I could’ve done this myself.” (Spoiler: they couldn’t.) You’ll also hear how premium branding impacts perception, conversions, and credibility—and when it’s the...
Ep. 5: The $10K Website vs. The $500 Website: What’s the Real Difference?
The $10K Website vs. The $500 Website: What’s the Real Difference?
Here’s the truth: you’re not paying for a website—you’re paying for what the website can do for your business.
In this episode, Charles and Jonsi unpack the difference between a cheap website that simply exists and a high-performing site that actually helps you get booked, paid, and seen. This isn’t about fancy design for the sake of it—it’s about intentionality, strategy, and function.
If you’ve ever asked, “Is it really worth payi...
Ep. 4: Why People Buy from Brands They Recognize: The Psychology of Trust
Why do people keep buying from brands they already know—even when better options exist?
In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy.
You’ll learn:
How trust impacts buying decisionsWhy consistency builds credibilityWhat small businesses must fix to earn trustHow to use social proof, visuals, and authority to make sales easierThis i...
Ep. 3: Building Brands Like Beyonce: How Small Businesses Can Create Loyal Fan Bases
What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivating a movement—not just a following.
You’ll learn:
Why mystery still works in a world of oversharingThe difference between an audience and a fanbaseHow to build emotional equity that pays offWhat it means to control your brand’s narrative (and why it matters)If you’ve been trying to go viral instead of going deep, this one’s for y...
Ep. 2: The Broke Brand vs. The Bankable Brand — What’s the Real Difference?
Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned.
In this episode of the Brand Currency Podcast, we break down the real differences between a broke (or broken) brand and a bankable one and what small business owners can do to move from one side to the other.
We’ll cover:
✅ How positioning impacts your ability to attract premium clients
✅ Why brand clarity and consistency matter more than you think
✅ The role of visuals...
Ep. 1: Branding Myths That Are Keeping You Underpaid (and What to Do Instead)
Branding Myths That Are Keeping You Underpaid (and What to Do Instead)
In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue.
Charles & Jonsi McGill go deep on:
✅ Why your logo is NOT your brand
✅ Why you don’t need to be on every platform
✅ Why expensive branding isn’t a scam (but bad branding is)
✅ Why “good products sell themselves” is a dangerous myth
✅ The one thing that actually builds trust and sales over time
You...
Brand Currency Trailer: What This Show Is All About
Welcome to Brand Currency, the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show is for entrepreneurs and creators who want to build brands that actually convert.
In this trailer, we’re giving you a taste of what’s coming this season:
✔️ Real talk about branding and business
✔️ Behind-the-scenes strategy
✔️ The mindset moves that separate the noise from the real ones
Hit play, and if it feels right...stick around.
If you’re ready to turn your brand into something that actually converts, vi...
