Built to Sell | Built to Buy
Unlock the secrets to building, buying, and selling businesses that thrive without you. Join Sam Penny, renowned entrepreneur, adventurer, and Coach for the Brave, as he delves into the strategies that empower business owners to scale operations, enhance valuations, and achieve true independence. Drawing from over 25 years of hands-on experience in founding, growing, and exiting multiple ventures—including the acclaimed Cheese Therapy—Sam offers actionable insights to help you: 90 Days With Sam Transition from operator to architect, freeing yourself from daily operations. Implement systems and processes that drive efficiency and scalability. Navigate the intricacies of buying or selling a business, ensu...
Mastering Business Valuation: Key Metrics for Success
In this session, Sam Penny discusses the critical role of numbers in selling a business, emphasizing that while branding and storytelling are important, the financials ultimately drive valuation. He outlines key metrics to measure, improve, and present effectively to potential buyers, introducing the core value formula and the eight value drivers that influence business valuation. The session also covers actionable steps for business owners to enhance their valuation and the importance of presenting financials clearly to instil buyer confidence.
Key Takeaways
Most business owners focus on branding over numbers.The numbers must stack up for a...The 5 Steps to Build a Business Worth Buying (Even If You’re Not Selling)
In this episode of Built to Sell | Built to Buy, business coach and entrepreneur Sam Penny unpacks the exact steps to unlock the full potential of your business — whether you're preparing to scale, step back, or eventually sell.
If you’re stuck in the weeds, still wearing all the hats, and wondering why your business hasn’t hit the next level, this is the blueprint. Sam reveals how to escape survival mode and instead design a business that’s scalable, transferable, and built to thrive without you.
Learn how to:
From Chaos to Clarity: Systemising Your Business
Most founders know the chaos—they just don’t realise the cost. In this episode of Built to Sell, Sam Penny unpacks how business systems create not just calm—but serious valuation upside.
He shares a practical framework for documenting, delegating, and automating your operations, explains why Standard Operating Procedures (SOPs) don’t need to be boring, and shows how buyers view predictability as profit.
This isn’t about making things “corporate.” It’s about building a business that runs without you—and is worth more because of it.
Want help systemising your business befo...
How to Make Yourself Redundant: The Nigel Hall Blueprint for Owner Independence
In this episode of Built to Sell | Built to Buy, Sam Penny interviews Nigel Hall, a seasoned entrepreneur and investor, about the critical shift of making oneself redundant in business. They discuss the importance of surrounding oneself with capable people, the role of trust and delegation, and the necessity of systems and automation in achieving business independence. Nigel shares insights on business valuation, common pitfalls owners face, and the significance of setting clear goals for transitioning out of day-to-day operations. The conversation emphasises the need for the right recruitment and the myths surrounding business saleability, ultimately defining success as...
Buyers Beware: If You Miss the Systems, You Miss the Truth
While most buyers obsess over financials, the real value of a business often lies deeper—within its systems. In this episode, Sam Penny breaks down the hidden signals that business systems reveal during due diligence.
You’ll learn how to spot red flags, recognise green flags, assess system maturity, and ask the questions that separate savvy investors from those who unknowingly buy chaos. Whether you're buying your first business or your fifth, this episode will sharpen your lens and help you make smarter, safer acquisition decisions.
Ready to invest smarter?
Book your free strategy sess...
Built to Sell | Built to Buy Trailer
Trailer: Welcome to Built to Sell | Built to Buy
Hosted by Sam Penny, entrepreneur, adventurer, and Coach for the Brave.
If you're a business owner thinking about selling, or an investor ready to buy, this podcast is your edge.
Each week, we give you the tools to make smarter decisions, build more valuable businesses, and avoid the expensive mistakes most people make.
How to Remove Yourself from the Day-to-Day (Without Losing Control)
You didn’t start your business to become its most overworked employee.
In this Built to Sell episode, Sam Penny reveals how business owners can step out of the daily grind without losing control — and how doing so dramatically improves valuation, freedom, and long-term growth.
Using his proven 3-phase roadmap (Delegation → Systemisation → Empowerment), Sam shares how to transition from being a day-to-day operator to becoming the true architect of your business.
🔑 What You’ll Learn:
How removing yourself increases business valueThe three-phase path: Delegation, Systemisation, EmpowermentReducing stress by focusing on the 20% of tasks that ca...How to Spot an Owner-Independent Business (And Avoid Buying Yourself a Job)
Too many buyers think they're purchasing a business — but what they're really buying is a full-time job.
In this episode of Built to Buy, Sam Penny breaks down how to spot owner-independent businesses — the ones that don’t rely on the founder to survive and scale. Whether you’re buying your first business or your fifth, this episode will sharpen how you assess, value, and filter opportunities.
🎯 What You’ll Learn:
Why owner-dependence is the #1 acquisition riskHow to identify businesses that run without the sellerKey systems, processes, and red flags to look forThe "walk-away" risk test and...
