The Gstaad Guy Podcast

The Gstaad Guy sits down with Dr. Barbara Sturm, internationally renowned aesthetics doctor and entrepreneur, to explore the science and philosophy behind her celebrated approach to skincare and wellness. Known for her anti-inflammatory and anti-aging innovations, Dr. Sturm has built a global reputation for products that combine efficacy with elegance, earning a devoted following from Hollywood to the wellness world.

The dialogue unpacks the role of hydration, balance, and prevention in longevity, and why true wellness extends beyond the skin to how we live each day. Dr. Sturm opens up about the discipline behind scientific innovation, the...

The Gstaad Guy sits down with Paul Wachter, founder of Main Street Advisors and widely regarded as the silent force behind celebrity founders, to unpack the principles that have shaped one of the most influential advisory firms in sports, entertainment, and culture. Known for his work with LeBron James, Beats by Dre, Arnold Schwarzenegger, and other global names, Paul shares how identifying the right people and building brands with cultural resonance has defined his career.

The conversation explores what it takes to be relentless in business without losing sight of human values, and why authenticity is the...

The Gstaad Guy sits down with Alex Ikonn, entrepreneur, creator, and co-founder of The 5-Minute Journal and The Productivity Planner, to explore the mindset behind turning hardship into opportunity. From growing up with scarcity and financial struggle to becoming one of the early pioneers in the social media-driven e-commerce boom, Alex’s journey is a testament to resilience, creativity, and the power of authenticity.

The conversation dives into what it means to truly “design your life”, balancing entrepreneurship with well-being, kindness, gratitude, self-development, and the discipline of daily habits. Alex shares lessons from building a global brand, naviga...

The Gstaad Guy sits down with Roxie Nafousi, bestselling author and self-development coach, to explore how personal struggle can become the catalyst for profound transformation. From the depths of addiction, loneliness, and emotional lows, Roxie shares the pivotal moments that pushed her to rebuild her life from the inside out.

The conversation unpacks manifestation not as magic, but as a practical, healing practice rooted in self-awareness, discipline, and consistent action. Roxie opens up about the role of affirmations in rewiring the mind, navigating the challenges of dating and confidence, and finding purpose in helping others unlock their...

In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary furniture designer Pierre Paulin, Benjamin brings a unique perspective on honouring tradition while pushing the boundaries of form and function.

The conversation unpacks the balance between art and design, the role of modularity in shaping how we live, and the tension between legacy and pop culture. Benjamin also reflects on the discipline of designing with constraints, how limitations can sharpen creativity and give...

The Gstaad Guy sits down with Stefan Sonnenfeld, legendary colourist and founder of Company 3, to explore the discipline, drive, and vision behind some of the most iconic visuals in modern entertainment. Known for his pioneering work with Apple and countless cultural touchpoints across film, fashion, and advertising, Stefan unpacks what it means to shape stories through colour.

From policing piracy in the early days to becoming a creative "sheriff" in his own right, the conversation dives into the grit behind his journey, working tirelessly, creating opportunities where there were none, and staying ahead through health, wellness, and...

In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.

The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not...

In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility.

The conversation delves into the realities of entrepreneurship, navigating doubt, mastering timing, and the mindset needed to keep going through personal and professional trials, including his battle with cancer. Georgios reflects on what it means to stay committed to your vision...

In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA.

The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury performance category. From engineering innovation based on real needs, not hype, to defining what credibility means in today’s culture-driven landscape, Adam and Ryan share how dreaming big...

In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and cutting-edge protocol to reverse ageing and extend biological youth.

The conversation unpacks the science of longevity, the measurable impact of sleep, nutrition, and cellular regeneration, and how our perception of health is being completely redefined by technology. Bryan speaks openly about the sacrifices behind his routine, the psychology of motivation, and the role of superintelligence in reshaping not just what we do, but who we are.

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In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age.

This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on their role in sparking the global handbag charm trend, and how Hirshleifers has consistently stayed ahead of the curve through bold buying choices and a sharp eye for what’s next. They go on t...

In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters.

Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and why being yourself is the only strategy that truly lasts. From deep journalism to digital creativity, this conversation explores how GQ continues to innovate and remain culturally relevant, not just as a...

In this episode, The Gstaad Guy sits down with Eric Schmidt, former CEO and Chairman of Google, to explore how gratitude and human values can coexist with rapid technological acceleration. From the role of AI in reshaping productivity to the dawn of hyper-intelligence, Eric shares his thoughts on how to remain grounded in an age defined by algorithms.

The conversation touches on the ethical responsibilities of tech leadership, the importance of human freedom in a machine-driven world, and how embracing gratitude can offer clarity amid complexity. With a rare mix of philosophical depth and operational insight, Eric...

In this episode, The Gstaad Guy chats with jewelery designer and business owner Nadine Ghosn of Nadine Ghosn Fine Jewelry, to discuss building a brand from the ground up, why not fitting-in can be a strength, and how to stay creative in an industry that often plays it safe.

Nadine Ghosn is a Lebanese-Brazilian jewelery designer known for her playful and unconventional pieces that mix high-end jewelry with a youthful playfulness, from diamond studded burgers to pencil-shaped bracelets. Her pieces blend pop culture references with luxury craftsmanship, often redefining the perception of what luxury jewelery can be.<...

In this debut episode, The Gstaad Guy sits down with world-renowned chef Daniel Humm of the three Michelin-starred Eleven Madison Park for a candid conversation about creativity, reinvention and what it takes to serve meaning on a plate.

Daniel Humm is a Swiss plant-based chef and the visionary behind Eleven Madison Park, Clemente Bar and the lifestyle brand Eleven Madison Home. In September 2024, he was named a UNESCO Goodwill Ambassador for food education, recognising his advocacy for sustainable food systems.

Filmed at Casa Cipriani New York’s Bartholdi Presidential Suite. 

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In this episode, The Gstaad Guy chats with model and fashion content creator Wisdom Kaye, to discuss the evolution of personal style, navigating the fashion world as a digital native, and how to build influence without compromising authenticity.

Wisdom Kaye is a Nigerian-American fashion model and content creator who rose to prominence through his bold, editorial-level style on TikTok. Blending high fashion with streetwear and cinematic storytelling, Wisdom has become a voice for a new generation of style icons, redefining what it means to be fashionable, expressive and fearless in the digital age.

Filmed at...