Business Growth University

Is overnight success real, or is it just a myth we tell ourselves? In this powerful episode of Business Growth University, host Alan Lazaros uncovers the truth about long-term business success using the "flywheel concept" made famous by Jim Collins. You’ll learn why doing five things really well, over and over again, is far more powerful than chasing the next big idea. Whether you’re just starting out or scaling up, this episode will show you how to stay consistent, focused, and impactful.

How to connect with Alan?
📧 alan@nextleveluniverse.com
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What if your business community truly felt like home, not like walking into a wedding full of strangers? In this episode of Business Growth University, host Alan explains why your community should be built from who you are, not something you mold yourself to fit into. He uses the relatable example of an uncomfortable wedding to highlight how real communities grow around shared beliefs, not just shared spaces. Alan breaks down his own “three-by-three” belief triad, fitness, personal development, and business, to show how deep values can shape identity and connection. If you're building a business that stands for some...

What really makes a business great, not just good? In this episode of Business Growth University, host Alan dives into one of the most overlooked areas of business success: how well you deliver on your promises to clients and customers. While branding, marketing, and sales bring people in the door, it's your product or service delivery that keeps them coming back. Alan shares how his company tracks quality errors, what they’ve learned from producing over 6,000 podcast episodes, and why they use the Six Sigma approach to reduce mistakes. He even relates this to healthy relationships using Dr. John Go...

What truly sets great businesses apart from just “good” ones? In this episode, host Alan breaks down the critical pillar of client and customer delivery, the often overlooked key to lasting success. He shares powerful stories from building Next Level Podcast Solutions, working with over 100 podcasters, and producing over 6,000 episodes, all while keeping quality top-notch. If you're building a brand or scaling a service, this episode will help you rethink how well you're actually delivering value.

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Is sales really sleazy, or is that just a story we've been told? In this episode of Business Growth University, host Alan Lazaros busts the myth that sales is a shady business. Alan explains how true sales is about helping people grow, not tricking them. 

Learn the real reason most online businesses fail, why alignment between branding, marketing, and sales matters, and how using the “certainty staircase” can turn strangers into loyal clients. Whether you're selling a product, an idea, or a vision for someone’s future, this episode is packed with real advice you can act on toda...

What if you built something great... and no one showed up?

In this episode of Business Growth University, Alan shares a personal story from college when he helped launch Campus Libre, a textbook marketplace for students. The project had real value and early traction, but it still failed. Why? Because just building something isn’t enough. You need strong marketing to reach the right people.

Alan breaks down what marketing really is: knowing your audience, crafting the right message, and using the right channels. He introduces the Law of Diffusion of Innovation to show how id...

What if getting your brand wrong meant getting your entire business wrong?

In Episode 2 of Business Growth University, Alan Lazaros explains why your personal brand isn’t just a logo or tagline—it’s the core of your success. He shares how losing touch with who he really was held him back, and how reconnecting with his true strengths changed the game. You’ll learn a simple, powerful tool: one word and three obsessions. Alan’s word is “potential,” and his obsessions are fitness, personal development, and business. He challenges you to find your own and explains why being clea...

Welcome to the first episode of Business Growth University with Alan Lazaros! In this episode, Alan shares the five key areas every business owner needs to grow: branding, marketing, sales, client delivery, and community. He keeps it real about how tough business can be, and why that’s okay. You’ll learn how to build trust, stand out, deliver real value, and surround yourself with the right people. If you're serious about growing your business and want straight-up advice that works, you're in the right place. This is just the beginning.

The 5 By 3 Business Star Assessment: https://next...