How to Make Sales Feel Natural, Not Like a Performance

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📝 Episode Summary

Feel like you have to “turn it on” every time you talk about your offer? You’re not alone—and good news: it doesn’t have to be that way. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack one of the most common (and exhausting) sales myths: that you need to perform to be effective. From awkward pitch decks to monologue-style meetings, they explain why less talking and more listening builds trust—and leads to better res...

🎧 What to Do When Self-Doubt Hijacks Your Sales Mindset

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📝 Episode Summary

What do you do when your inner voice says, “This is never going to work”? Or when fear and comparison sneak in and start messing with your confidence before a sales call? In this vulnerable and powerful episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle what it really looks like to fight through the mental noise that often shows up when you’re trying to grow a business. Whether you’re spiraling after a tough call or just struggling...

You Got in the Room—Now What? Tips to Start Real Conversations

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📝 Episode Summary

So you finally showed up. You made the call, joined the Zoom, or walked into the networking event (name tag and all). But now you’re standing there thinking… what do I say?! In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle that exact question. From coffee shop chats to conference floors, they break down how to connect with people in a way that’s human, helpful, and not the least bit salesy. If you’...

🎙️ How Much Should I Charge for My Services?  

☕ Episode Summary

Few questions create more spirals for business owners than: “What do I charge for this?” Whether you’re just launching or revisiting your rates after a season of growth, pricing can feel like a black hole of guesswork and self-doubt. In this episode, Brooke shares a calm, practical approach to setting prices that reflect the actual value you bring—without feeling sleazy or overthinking yourself into a puddle. Grab your iced matcha and listen in for encouragement, structure, and the occasional reminder to just double it already.

🎙️ How Do I Uncover a Customer’s Real Pain Points Without Being Pushy?

☕ Episode Summary

Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you meant “maybe.” 😬 In this episode, Brooke unpacks how to uncover your customer’s real pain points without feeling gross or intrusive. Whether you’re worried about overstepping or just not sure how to go deeper in your conversations, this one’s full of practical, permission-based strategies that help you build t...

🎙 Episode Summary

In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common (and urgent) questions in the business world: “I need to hit a sales target—where do I start?” Whether it’s the end-of-month crunch, an unexpected expense, or a sales slump, Brooke shares practical steps to help you regain momentum without sounding desperate. She draws on her experience as a corporate sales specialist and business coach to give you a calm, confident plan of action.

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💡 What You’ll Learn

🎙 Episode Summary

What do you do when you know you’re not the right fit?

In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they unpack the power of honesty, setting expectations, and how “no” can still lead to meaningful referrals and future opportunities.

✅ What You’ll Learn

☕ Episode Summary

You had a great discovery call.
They seemed excited.
You sent the proposal…
…and now it’s crickets. 🦗

In this episode, Brooke answers Annie from Jersey’s question: “What’s your go-to move when a client is interested but not committing?” Spoiler: vague follow-ups and hopeful vibes aren’t a strategy.

You’ll learn how to handle stalled deals with clarity and confidence—without being pushy or turning into a professional email refresher.

📌 What You’ll Learn

🎧 Episode Summary

When your prospects already have someone providing similar services, how can you stand out—without resorting to shady tactics? In this episode of Sipping Matcha, Scott and Brooke tackle one of the most common sales dilemmas: how to ethically and effectively communicate your value when competitors are in the mix. It’s not about being louder—it’s about being clearer, more intentional, and deeply understanding your customer’s real needs.

📘 What You’ll Learn

💬 Episode Summary

If you’ve ever wondered, “Am I being too pushy?” or “Is sales just…manipulation in a blazer?”—this one’s for you.

In this episode, Scott and Brooke tackle a loaded question: Is all sales manipulation? (Spoiler: Nope.)

Brooke shares what actually crosses the line into manipulation—and how you can confidently sell without falling into tactics that make your skin crawl. With stories from her own sales journey (and one spicy dinner-table convo with her mother-in-law 👀), you’ll walk away knowing the difference between leading with service and just trying to seal the deal.<...

☕ Episode Summary:

Let’s be honest: CRMs can feel like the frenemy of the small business world. Necessary? Absolutely. Enjoyable? Ehh… not always. In this episode of Sippin’ Matcha, Scott and Brooke tackle one of the most common (and most frustrating) questions we hear: “How do I actually use my CRM without wanting to throw my laptop across the room?” Brooke shares her own “it’s complicated” journey with CRMs—plus the simple strategy she uses with clients to take the chaos out of follow-up and get their sales pipeline back in shape. No fluff. No jargon. Just real talk, a 3...

📝 Episode Description:

If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing.

But here’s the twist: it’s not about cost—it’s about investment. Drawing from real coaching calls and their own wins (and missteps), they break down why transparency builds trust, how to reframe your services as value-packed investments, and what to say when your offering isn’t a...

Ever found yourself trapped in a sales call that just won’t end?

In this episode of Sippin’ Matcha and Making More Sales, Brooke tackles a listener’s top-tier question: “How do you end a conversation gracefully when you’re over time?”

Tune in as Brooke shares real-world scripts, practical mindset shifts, and a peek into her Service Sales Framework to help you stay in control—without cutting your prospect off or coming off rude.

Whether you’re navigating chatty clients or just trying to honor your calendar, this episode is packed with tips to help you...

Episode Summary: 

If you’re pushing sales calls out three weeks because you’re swamped, you could be losing more than your sanity—you might be losing sales. In this episode, Brooke and Scott Greening tackle a timely question from a marketing service provider worried about delayed follow-ups. Brooke shares practical strategies to avoid the dreaded sales rollercoaster, from carving out protected time to using tools like Loom videos and appointment setters. If you’re juggling client work and lead gen, this one’s a must-listen. 

🛠 What You’ll Learn:

Why delayed sale...

💸 Why Price Isn’t the Problem (and What Really Is)

Episode Summary:

Are you hearing “you’re too expensive” more than you’d like? It might not be your pricing—it might be your pitch. In this episode, Brooke Greening unpacks how most pricing objections stem from a deeper issue: unclear value. Using her SERVICE framework, Brooke walks you through how to identify the real problem your client is trying to solve and how to connect your offer to what actually matters to them. If you’ve ever struggled to explain your worth, this one’s for you.

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🌊 Making Waves: Smart Networking on the Open Sea

Episode Summary:

Stuck with only two business cards and heading onto a cruise with some of the biggest names in business? Don’t panic—plan. In this episode, Brooke Greening breaks down a practical strategy for intentional networking, even in the middle of the ocean. Learn how to map your outreach, prep for meaningful conversations, and stay focused on service over self. Whether you’re cruising with EntreLeadership or just trying to get more out of your next conference, this episode’s for you.

🧭 What You’ll Learn:<...

Cold Calls & Calm Nerves: A Starter Kit for the Terrified

Episode Summary:

Cold calling doesn’t have to feel like jumping out of a plane—especially when you’ve got a plan. In this episode, Brooke Greening answers a listener's question from “Terrified in Tahiti” and walks through three key pillars to make cold calling less scary and more effective: intentionality, pre-call planning, and resilience. Whether you’re brand new or just need a refresher, this is your roadmap to turning cold calls into warm wins.

💡 What You’ll Learn: