Behind the Brief | Honest Stories from the World of Marketing

Why do 90% of early startups fail to stand out? (Hint: It’s NOT what you think.)

In this debut episode of Behind the Brief, we’re sitting down with Micah McGuire — a 0-1 product marketing expert who’s helped countless startups avoid costly missteps and nail their messaging before they launch.

Whether you're building your first SaaS or refining your go-to-market, this episode is full of gold.

Storytelling is the heartbeat of product marketing — but in today’s AI-driven world, crafting impactful narratives is both an art and a science. In this episode of Behind the Brief, I sit down with Divya, a Senior GTM Marketing Manager at Compt, to explore:

• How to define clear and compelling B2B messaging
• The biggest misconceptions about storytelling in SaaS
• How AI tools are reshaping content creation — for better or worse
• Top marketing tools that save time and boost creativity
• How Divya navigated her biggest messaging challenge — and what you can learn from it to improve your...

Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing.

In this episode, I’m sharing:

✅ Why I started this show (spoiler: I’ve had my share of tough moments too).

✅ What you’ll get weekly (hint: just real stories). If you’re tired of polished case studies and want actionable lessons from people who’ve been in the trenches, hit Subscribe and join the conversation.

Drop your bigge...