The Deep Dive: Luxury, Culture, Tech + from Paris 🇫🇷
We speak about luxury brands, their impact on culture, their addiction to Big Tech and we even sometimes give them advice!
TikTok vs. Luxury: The Fake News War
What happens when a TikTok goes viral for the wrong reasons — and luxury brands are caught in the crossfire?
In this episode, we unpack the recent wave of viral “fake news” videos accusing brands like Dior, Loro Piana, and Zegna of outsourcing to China or exaggerating their craftsmanship claims. From algorithm-driven outrage to the fragility of luxury’s storytelling, this is a sharp, urgent look at the digital forces reshaping trust in heritage and manufacturing.
As misinformation spreads faster than fact, how should luxury brands respond — or should they respond at all?
Anderson & Chiuri at Dior: Visionary or Vanilla?
Now that rumours about Anderson not just taking over with Men at Dior, perhaps takeover Women as well - we must pose this question: Is Maria Grazia Chiuri Dior’s most misunderstood creative director? In this episode, we trace her evolution — from feminist slogans to sacred silhouettes — and question what legacy she leaves behind. With whispers of change on the horizon, is Dior due for another reinvention?
When streaming meets luxury tourism: How HBO’s White Lotus created enormous desirability to Four Seasons
Ever wondered what it’s like to live a real-life episode of White Lotus, but in the sky?
In this episode, we step aboard the Four Seasons Private Jet Experience, a $190,000-per-person odyssey through Kyoto, the Maldives, the Serengeti, and beyond. Expect Michelin-level dining at 30,000 feet, private yacht transfers, and sunset cocktails in untouched paradises; all wrapped in a surreal blend of privilege, beauty, and fantasy.
Join us as I explore not just the jaw-dropping luxury of it all, but also the deeper question: what is it about curated journeys like this that make us dr...
