Sales By You
At the Sales by You podcast we talk about all things sales related for consultants and service providers: mindset, LinkedIn and how to build a lead-to-client sales process that works for you.If you’re a service-based business founder or CEO and are ready to feel more confident and knowledgeable so you can reach your biggest revenue goals, then this is the show for you.
Your Network Is Not a Sales System
In this episode of the Sales by You podcast, Celina talks about how consultants can unintentionally become the bottleneck in their own sales growth. She explores how relying heavily on personal networking, one-to-one conversations, and relationship-based selling can cap revenue and create unpredictability. Celina shares how to recognize when your calendar is functioning as your sales system—and what to do to build more scalable, sustainable processes that generate leads without requiring you to always be “in the room.”
You’ll learn:
Signs your revenue is tied too closely to your personal availabilityHidden risks like scope creep an...Consultant Revenue Gaps: 3 Ways to Fix Them
In this episode of the Sales by You podcast, Celina talks about why consultants struggle with inconsistent clients—even when their marketing looks polished on the surface—and the three foundational shifts that create steadier revenue and a healthier sales pipeline.
You’ll learn:
How to choose the right-sized sales strategy for a consulting businessWhy you need a four-part path to turn leads into clientsThe power of focusing on one core problem instead of trying to solve too manyCelina Guerrero, Host
Celina Guerrero is a Sales Strategist for consultants who want to build...
How One Consultant Fixed Her Sales Process
Most consultants know what they should do in sales—but knowing and doing are two different things. In this episode, I break down the three critical shifts one client made that transformed her sales process from rushed and inconsistent to intentional and effective.
She went from giving away prices in DMs to qualifying prospects properly. From hoping every call would close to trusting that not everyone is ready to buy. From skipping visibility to understanding it's just the entry point of a longer process.
The real breakthrough? Moving from intellectual understanding to actual integration—where thes...
How to Get More Clients When Referrals Dry Up
In this episode, Celina talks about what to do when referrals slow down and you need a more stable approach to generating clients. She explains that there are two critical groups to focus on: people who already know you (your existing network) and people who don't know you yet (new audiences).
Many consultants assume they've exhausted their existing network, but 95% of the time, there's still untapped opportunity there—especially on LinkedIn.
You'll learn:
• Why your existing network may have stopped sending referrals and how to reactivate those relationships
• How to balance engaging your c...
How to Re-Engage with Your LinkedIn Network
Go to liworkshop.com to register for the LinkedIn Client Attraction Masterclass Sep 29-Oct 1.
In this episode of the Sales by You podcast, Celina talks about how to effectively re-engage with your existing LinkedIn network to spark meaningful conversations and potential client relationships. As fall begins, it's the perfect time to reconnect with warm leads who already know you, rather than chasing new cold connections.
Listeners will learn:
How to use LinkedIn filters to target the right first-degree connectionsWhat kind of low-pressure messages to send to reopen conversationsWhy offering value through light-touch outreach or f...Mindset Shifts to Reach Your Fall Goals
In this episode of the Sales by You podcast, Celina talks about the power of self-image and how it directly impacts your ability to hit your business goals.
She challenges listeners to reframe failure, reflect on internalized cultural and professional baggage, and adopt the mindset of someone who already achieves their goals.
How cultural, workplace, and entrepreneurial challenges shape your self-imageWhy “acting as if” is more effective than just visualizing successHow to build a feedback loop that reinforces confidence and resultsCelina Guerrero, Host
Celina Guerrero is a sales and LinkedIn coac...
How to Avoid LinkedIn Burnout, While Still Getting Results
In this episode of the Sales by You podcast, Celina talks about how to avoid LinkedIn burnout while still getting results. She explains the two main types of burnout—spending too much time on the platform (with or without results)—and shares a focused, constraint-based approach to make LinkedIn both productive and enjoyable.
Listeners will learn:
The 3x3x3 rule for daily LinkedIn engagement using a timerWhy repeating core topics reduces overwhelm and boosts algorithm clarityHow ignoring competitors can protect focus and mental energyCelina Guerrero, Host...
8 Reasons LinkedIn Is the Best Platform for Quality Leads
In this episode of the Sales by You podcast, Celina talks about why LinkedIn stands out as the ultimate platform for generating high-quality business leads. She outlines eight key reasons that make LinkedIn an essential tool for consultants and service providers, from its powerful search features to its unmatched potential for relationship-building and thought leadership.
Listeners will learn:
How LinkedIn’s business-first environment drives intentional and valuable connectionsWhy posting content—even occasionally—can help you stand out on a low-noise platformHow LinkedIn’s profile and search tools create unmatched lead generation opportunitiesLearn about L5x Link...
Business Naming Strategy: Personal Brand or Company Name?
In this episode of the Sales by You podcast, Celina talks about the timeless dilemma faced by solo consultants and service providers: should you name your business after yourself or create a separate brand name? Drawing from her personal journey of rebranding five times, Celina unpacks the emotional and strategic decisions behind each name change, culminating in her latest evolution to “Connect and Co.”
Listeners will learn:
When and why to use your personal name vs. a business nameThe branding challenges and advantages of solopreneurshipHow to align your business name with your goals and audienceCeli...
Making Time for Sales: Juggling the 5 Pillars of Business
In this episode of the Sales by You podcast, Celina talks about how structuring your business effectively is key to making time for consistent sales and marketing. She introduces five essential areas of business that must be managed to avoid burnout and ensure sustainable growth.
Celina walks listeners through how to balance these categories so marketing and sales efforts can thrive.
Listeners will learn:
The five key areas every service-based business must prioritizeWhy sales and marketing often fall off—and how to fix itA practical method to align your calendar with your business priorities...
5 Ways to Get More Likes & Comments on LinkedIn
In this episode of the Sales by You podcast, Celina talks about how to get more likes and comments on your LinkedIn posts by understanding how content visibility really works on the platform. She breaks down the three key stages someone must go through before engaging with a post and offers five practical strategies to boost post performance.
Why keywords are critical for getting your posts in front of the right audience
How LinkedIn’s shift to an interest-based algorithm affects visibility
The behavioral signals that influence who sees your content
Ce...
Should I Post On My LinkedIn Company Page?
In this episode of the Sales by You podcast, Celina talks about what to do with your LinkedIn company page—a question she gets asked often by consultants and service providers. She breaks down the key differences between the personal profile and the company page, how each interacts with the LinkedIn community, and offers clear advice on when to focus your efforts (and when not to).
In this episode, you’ll learn:
The difference between a LinkedIn profile and a company page
How each supports lead generation and client attraction
Whether you...
How Do I Turn LinkedIn Connections Into Clients?
In this episode of the *Sales by You* podcast, Celina talks about how to turn LinkedIn connections into actual clients. Many people struggle to bridge the gap between making a connection and securing a sale. Celina walks through a simple three-step process to help you create meaningful engagement that leads to business growth.
Three key takeaways:
Visibility matters: Your ideal clients need to know you exist and be the right fit for your services.Build trust through content: Use LinkedIn posts, DMs, and free resources to nurture relationships before making an offer.Make the right offer...How much time should you spend on LinkedIn?
In this episode of the Sales by You podcast, Celina talks about how much time consultants and service providers should spend on LinkedIn. She breaks it down into three different goals and explains how your LinkedIn activity should align with what you're trying to achieve in your business.
In this episode, you'll learn:
How to determine your LinkedIn goal—whether it's maintaining a great profile, staying in touch with your network, or actively generating leads.The best LinkedIn activities for your goal—from optimizing your profile to networking and prospecting strategies.How much time to invest—includ...10x-ing Your Lead Gen Thru LinkedIn Outreach
In this episode of the Sales by You podcast, Celina explains what LinkedIn outreach is and how it will boost your lead gen despite its inherent challenges.
You will learn:
The 3-steps to LinkedIn outreachThe impact of combining content with outreach efforts.The benefits of doing outreach despite the 3 primary challenges it presentsDownload the 25 DM Templates to Take Leads into Clients on Linkedin (Without Being Spammy)
Celina Guerrero, Host
Celina Guerrero is a sales and LinkedIn coach. She helps consultants and service providers connect with untapped leads, partners, and prospects that bec...
The #1 Reason Your Sales Calls Aren’t Becoming Clients (and What to Do About It)
In this episode of the Sales by You podcast, Celina talks about the #1 reason your sales calls aren't converting to clients and what you can do to improve your conversion rate. She emphasizes the importance of preparation similar to that of athletes and musicians before their performances. Here’s what you’ll learn:
Targeting: How specific, aligned marketing can filter out the wrong prospects and attract leads that resonate with your messaging.Belief: Why sharing client stories and insights cultivates belief in your ability to solve a client's specific problem.Trust and Like: How to build trust and lika...Your Q2 Outreach Plan to More Clients
In this episode, Celina talks about leveraging your existing network to uncover new business opportunities. She emphasizes the importance of proactive outreach to four specific groups to generate leads and strengthen connections. She underscores the strategy of treating outreach as hosting a party—make a list, send invites, and follow up, simplifying the process to make it less daunting and more actionable!
Celina Guerrero, Host
Celina Guerrero is a sales and LinkedIn coach. She helps consultants and service-providers connect with high-quality leads, partners and prospects that become clients.
She has generated millions in reve...
The DM says “I Want to Work With You”. How Do You Respond?
We all want people “popping” into our DMs saying, “I want to work with you.”
And this recently happened to someone I know.
They received a DM asking about details of one of their service offerings.
Wowza! The dream. Right?
When I learned how they responded to the inquiry, I was shocked.
In this episode, I present two ways you can respond to a DM asking about hiring you. I’ll share the pros and cons of each.
And I’m going to present which response is more likely...
Is the 15-minute call dead?
Is a 15-minute call, ever really 15-minutes?
Whatever you call them: Consult call. Sales Call. Fit call. Coffee chats. Intro call...
What is the purpose of offering such a short-lived call?
In this episode, I talk about why people offer 15-minute calls vs. 30 or 60-minute calls.
I'll share when it might be a good idea to offer them - and why more often than not, I don’t think they’re useful.
➡️ Want to Attract and Convert High-Quality Leads on LinkedIn?
Download the free guide: LinkedIn...
How to Maximize Your Email List Using LinkedIn for More Clients
If you have an email subscriber list and you’re not leveraging it using LinkedIn, you’re missing out - big time.
In this episode, I share one of the most untapped opportunities to leverage LinkedIn to cultivate relationships with people who become clients.
Don’t miss it! Want to learn key activities you need to do on LinkedIn to generate clients? Join the LinkedIn Connect Challenge February 5-7, 2024. Register here: connectchallenge.co
Want to Attract and Convert High-Quality Leads on LinkedIn but not sure how? Download my free guide, LinkedIn Unleashed!: unleashedleads.co
How to Use LinkedIn to Improve Sales Call Conversions
If you're having a lot of sales calls that aren't converting, it's the worst.
The key to solving this problem is to look at what actions you're doing leading up to the call.
In this episode, I share 3 ways you can use LinkedIn to improve your sales call conversion rate by improving what happens before the call.
➡️ Want to Attract and Convert High-Quality Leads on LinkedIn?
Download the free guide: LinkedIn Unleashed!
unleashedleads.co
3 Reasons To Reach Out to Prospective Clients -- Without Waiting for them to Reach Out to You
In this episode I dive into 3 reasons it's important to reach out to prospective clients -- without waiting for them to reach out to you.
I discuss:
The 3 reasonsWhat "reaching out" actually meansSubscribe to The Connect Newsletter here: https://www.celinaguerrero.com/newsletter
LinkedIn Unleashed! The Ultimate Guide to Attracting and Converting High-Quality Leads: https://www.celinaguerrero.com/guide
Connect with Celina Guerrero on LinkedIn: https://www.linkedin.com/in/celinaguerrero1
You want to reach a new market. Now what?
As we head into 2024, many of you are considering changes in the client you serve.
This happens for a few reasons:
A large portion of your target client left their business in 2023The client you serve doesn't have the budget for the work you want to do now.You want to expand the type of client you serve.In this episode, I'm going to tell you what to do if you need to reach a new and different market.
Subscribe to The Connect Newsletter here: https://www.celinaguerrero.com/newsletter
5 Reasons Referrals are a Problem
When are referrals a problem? Or are they?
In this episode of the Thrive Biz Chat, I’m going to outline 5 reasons referrals might be a problem for you, and you didn't know it.
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. She takes client-serving CEOs & Consultants from sales overwhelm to sales leaders, faster and with less redos, on their way to building a multiple 6 to 7-figure business.
Connect with me on LinkedIn and let me know you found me here. https://www.linkedin.com/in/celinaguerrero1/
<...5 Reasons Prospects Ghost You And What to Do About It
Have you ever been in contact with someone who you think is going to be a client and you just never hear from them again?
In this episode of the Thrive Biz Chat, I’m going to outline 5 common reasons this is happening to you and what to do about it.
To learn about the LinkedIn Outreach Playbook, click here www.outreachplaybook.com
Celina Guerrero, Host
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. She takes client-serving CEOs & Consultants from sales overwhelm to sales leaders, fa...
5 Reasons to Start Conversations with Prospects on LinkedIn
In this episode of the Thrive Biz Chat, I discuss why reaching out directly to your ideal prospects is a great addition to your business development strategy.
To find more resources on this topic, go to www.celinaguerrero.com or find Celina on LinkedIn.
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. She takes client-serving CEOs & Consultants from sales overwhelm to sales leaders, faster and with less redos, on their way to building a multiple 6 to 7-figure business.
#salescoach #socialselling #prospecting #businessdevelopment #thrivebizchat
2 Ways to Generate Clients on LinkedIn
Everyone “knows” LinkedIn is a great place to cultivate leads, connect with potential clients and generate new business.
But people often lament that they’re posting a lot of content and spending a lot of time on LinkedIn, but aren’t generating clients.
There are two distinct ways to generate clients on LinkedIn.
In this episode of the #thrivebizchat, I cover both and explain why, if you really want to maximize your ability to generate new leads and clients, you should be doing both.
The time of this recording is Jan 26. On Thu Feb 3...
5 Reasons You’re Struggling to Generate Clients Consistently
So many business to business Founders, CEOs, Coaches, Consultants want to grow, and build their businesses.
But we all struggle with figuring out the path to getting there. It’s a challenge!
In this episode of the Thrive Biz Chat, I want to help you drill down to why in your own business, you may be struggling to generate clients consistently. Why?
Because once you recognize the roadblocks, you can begin to make a plan to overcome them.
Celina Guerrero has generated millions in revenue as a professional sales executive and marke...
When Should I Hire a Salesperson?
There’s a fair amount of confusion about the word “sales” and when and if this role should become a part of your business.
In this episode of the Thrive Biz Chat, I take out the mystery of this role and break it down for you to help you get some clarity.
And this will help you also answer if you should have a salesperson at all!
I’m Celina Guerrero, your 90-Day Sales Director.
I help business to business Founder-CEOs and consultants break through their current revenue ceiling by bringing relation...
5 Steps to Hiring Your First Salesperson
Can't get past your revenue ceiling? Ready to get sales off your plate so you can have more time to grow your business?
Before you do, learn the 5 steps to a successful first sales hire.
1. Acknowledge that if you hire wrong, you’re going to lose a lot of money and a lot of time.
2. You can’t just hire someone and expect them to generate new clients without your leadership and support.
3. Devise a strong recruiting and interviewing process with an incentivizing comp plan to attract the right candidates.
4...
The Secret to Successful Podcast Pitches with Christina Lenkowski
Being a guest on someone else’s podcast is a fantastic way to create visibility and new leads for your business.
Christina Lenkowski, Publicity Strategist shares with us the key to successfully being accepted as a guest on the right podcasts, with the right audience for you.
If you’re ready to start 2022 reaching new audiences to increase your business opportunities, this conversation is for you!
To learn about Christina's 3 valuable services go here: https://www.publicityxchristina.com
Celina Guerrero has generated millions in revenue as a professional sales executive and marke...
Do This When Hiring a Marketing or Salesperson for Your Business
New business owners are often overworked and deal with a feast or famine business which makes hiring to get to the next level of business a challenge.
In this episode of the Thrive Biz Chat, I share the most important thing to keep in mind about time allocation of new marketing or sales hires for your business.
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. As founder of the 90 Day Sales Director she takes client-serving CEOs & Consultants from DIY sales overwhelm to sales leaders so they can create multiple 6-figure busi...
How to Avoid Competing on Price
Have you ever been asked about lowering your prices?
In this episode of the Thrive Biz Chat, I answer the question How do I Avoid Competing on Price?
Download Celina's 50 Sales Questions Cheatsheet FREE DOWNLOAD https://www.celinaguerrero.com/50
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. As founder of the Thrive Sales Accelerator she helps consultants and CEOs of service-based businesses get to their next level of growth by systematizing their sales & marketing strategy.
Want support to generate consistent revenue faster? Learn about the Th...
Are Sales Calls Becoming Obsolete?
Everyone has a strong opinion about sales calls. How to do them, how not to do them. And increasingly whether we need to do sales calls anymore - especially for group coaching programs.
In this episode of the Thrive Biz Chat, I discuss:
The purpose of sales, discovery or enrollment callsWhy some people are getting rid of themReasons sales calls might be something you want to keepLearn how to have High-Converting Sales Calls here: www.salescallbootcamp.co
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. As...
3 Ways to Assess the Likelihood Your Prospect Will Hire You
There’s often a mystery about who -- out of our leads and prospects -- will become paying clients.
This fuzzy aspect of sales is one of the most difficult and frustrating parts of running a business.
In this episode of the Thrive Biz Chat, I share 3 ways to determine which of your prospects will hire you - or not - so you can make revenue projections that you feel confident about.
Download Celina's 50 Sales Questions Cheatsheet FREE DOWNLOAD https://www.celinaguerrero.com/50
Celina Guerrero has generated millions in revenue as a...
3 Things to Know Before You Hire a Salesperson
Thinking about hiring a salesperson in your service-business? Or wish you could someday?
In this episode of the Thrive Biz Chat, I share some critical things you need to know before you hire a salesperson for your service-based business. Do not miss this important episode!!
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. As founder of the Thrive Sales Accelerator she helps service-based entrepreneurs level up their marketing and sales -- and stop relying on referrals to grow their business.
Ready to build a marketing and sales infra...
How to Show Up on Camera with Confidence -- with Wendee Lee Curtis
If there were a business “word-of-the-year” for 2020 and 2021, it might be Zoom.
And maybe zoom is the right word to describe how we feel being on camera. Zooming in on our faces, our insecurities, our home decor!
On this week’s episode of the Thrive Biz Chat, Fortune 500 Emcee Wendee Lee Curtis shares valuable tips for overcoming the intimidating eye of the camera, so we can be our best selves and achieve our business goals.
From Broadway...to Broadcasting, Wendee Lee Curtis has enjoyed an adventurous career both on the Broadway stage and before the c...
How to Overcome Objections in High Ticket Sales
When you start selling high ticket programs and consulting, you start to hear about and use the word sales “objections”.
Objections are things your potential clients say to you in a sales conversation that describe the reasons they’re not interested in what you have to offer.
Everyone hates them.
But in this episode of the Thrive Biz Chat, I share with you the 3 common myths about objections!
I break down what people believe them to be vs. what they really are, so you can stop worrying about them and have better sales...
The First Thing You Need to Do to Generate Consistent Revenue
If you’re feeling the pressure or desire to create a business that's more sustainable and less chaotic, you need consistent revenue.
Consistent revenue gives you more freedom to take the clients you want, not just the ones you need, (to cover monthly expenses). It allows you to hire a team so you can take time off when you want or need it.
So if you’re not generating consistent revenue now, you'll need to take a closer look at what you’re currently doing so you can make some necessary changes.
In this ep...
#1 Reason You're Not Generating Leads
There are a number of reasons you're not generating leads.
In this episode of the Thrive Biz Chat I'm sharing what I believe is the #1 reason businesses struggle to attract new leads.
Celina Guerrero has generated millions in revenue as a professional sales executive and marketer. As founder of the Thrive Sales Accelerator she helps service-based entrepreneurs get to their next level of growth by implementing sales & marketing strategy & systems.
Want support to grow your business faster? Learn about the Thrive Sales Accelerator here: www.thrivesalesaccelerator.com
To download Celina's 5 Ways...
