To Create is Human.

What story archetype are you living?

In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives.

Most people know the Hero’s Journey.

Very few understand the archetypes behind it.

We talk about:
➤ The 12 core archetypes that show up in every timeless story
➤ The difference between your resting story and your aspirational story
➤ Why brands fail when they tell the wrong story
➤ How culture swings lik...

People don’t want to watch your transformation.

They care about their own. 

So how do you show your viewers that their story matters to you, while still sharing your own?

Ashley goes over how to tackle this EXACT problem as a personal brand, huge brand, as a storyteller. 

Some of what we cover:
➤ Why most brands only talk about the visible problem
➤ The philosophical layer that builds loyalty
➤ How identity shift is the real goal of storytelling
➤ Why “story = change” isn’t metaphorical, it’s structural
➤ The 3 layers o...

In this episode, my wife and I read and react to 100 real comments from writers, filmmakers, founders, marketers, and storytellers who answered one simple question:

What makes a story stick with you long after it’s over?

Some talked about truth.
Some about emotion.
Some about restraint, specificity, silence, and timing.

Together, they reveal that great stories aren’t about being impressive...

They’re about being HUMAN.

If you care about storytelling in any form (film, podcasts, writing, branding, or creative work) this is for you.

So...

WELCOME TO SEASON 2 EPISODE 1

In this episode I'll go over why the rebrand is happening, and what's to come in this next season of To Create Is Human. 

Welcome to the newly revamped To Create is Human podcast!! (Previously Success is a Myth podcast). 

WELCOME HONDO HENDRICKS TO THE POD

Hondo breaks down why filmmaking and acting isn’t just about performance, it’s all about people.

We talk about why bad relationships can quietly ruin a project, and how trust between actors, directors, and cinematographers shapes the final film more than gear or budget ever could. 

This conversation is less about chasing roles and more about earning trust, showing up fully, and becoming someone else without pretending.

In this episode, we explore:

- Why being on set feels like “home” for some creatives...

WELCOME BACK TO THE POD

Kensington used to think fear was like a wall, showing him what to avoid. 

Instead, fear reveals where risk is. 

In my conversation with Kensington, we talk about: 
- Supporting a spouse through intense academic and professional stress
- How belief from the right person can unlock your potential
- The emotional toll (and beauty) of entrepreneurship
- Why accountability matters more than motivation
- Lessons the gym teaches about growth, risk, and consistency
- Going from underweight and insecure to confident and...

WELCOME MIKE RICHY TO THE POD

In my conversation with Mike, we talk about story telling, authenticity, and the creative journey. But more than just another conversation about any of those things, we dive deep into his personal stories (and mine too) of growth and creative challenges. 

My favorite topic today was covering the cost of not making an impact as a creator. 

As well as:
- What “story” means to Mike
- The role of authenticity and courage in creative work
- Mike’s creative inspirations, from Steve Jobs to Tyler...

WELCOME MIKE RICHY TO THE POD

In my conversation with Mike, we talk about story telling, authenticity, and the creative journey. But more than just another conversation about any of those things, we dive deep into his personal stories (and mine too) of growth and creative challenges. 

My favorite topic today was covering the cost of not making an impact as a creator. 

As well as:
- What “story” means to Mike
- The role of authenticity and courage in creative work
- Mike’s creative inspirations, from Steve Jobs to Tyler...

Why are the smallest, everyday moments often the most valuable?

In this episode, I sit down with Kevin Pickard from Family Crest Studios, a filmmaker dedicated to preserving personal histories and family legacies through video. Kevin shares how his passion for storytelling grew from a personal experience, and why documenting memories (no matter how simple) can become priceless treasures for generations.

Kevin reveals the art and heart behind life story films, the challenges of making subjects comfortable on camera, and the responsibility of honoring each person’s story with care and authenticity.

What we...

What does it really mean to be “successful”? How do you keep chasing big goals without losing sight of what actually matters?

In this episode, I flip the mic on myself to share the lessons I’ve learned the hard way about content, business, and fulfillment. Why chasing hype doesn’t last, and what it really takes to build a life you’re proud of.

I talk about the mindset shifts that helped me find meaning in the work I do, the traps I’ve fallen into trying to grow too fast, and how slowing down can act...

What does it take to land high-value clients, build a brand that stands out, and turn storytelling into real business growth? 

In this episode, I sit down with Dustin Begovich, owner of Idaho Studio, a film production company serving agriculture and American industry for over a decade.

Dustin shares how a single cold DM opened doors to major opportunities, why decision makers really do hang out on LinkedIn, and how bold storytelling beats hard selling when it comes to building trust and winning clients.

W...

This might be the most unfiltered conversation I’ve ever recorded. My brother Brayden shares what it’s like to farm through failure, work 80-hour weeks, and find real purpose in hard things. We also give some healthy trash talk to brother Bridger. 

In this episode, my wife and I sit down with our friend Amanda Conley for a hilarious and honest conversation about what martial arts, especially jiu-jitsu, has taught them.

They open up about imposter syndrome and the fear of looking stupid when trying something new. Amanda shares how her perfectionist dance background shaped her mindset and how jiu-jitsu helped her finally let go of the need to be “perfect.” 

They talk about what it means to actually feel strong, how to push past mental limits, why more women should be on the mats, and how marti...

I sit down with my good friend and fellow creative, Adam West, for an honest conversation about what success really looks like in the creative world. We unpack the constant tug-of-war between passion and client expectations, and how imposter syndrome has a sneaky way of creeping in no matter how much experience you have. 

We also dive into how social media messes with our heads, why AI can be a helpful tool if you don’t let it take over the creative process, and the real power of having a creative community you can lean on. If you...

Seth’s story is a gut-check for anyone chasing “bigger.” He had the numbers. The scale. The pressure. And he hated it. Cutting back and getting specific didn’t just help him build a business that works, it gave him the freedom to focus on what matters most. 

What if fear wasn’t running the show? In this episode, I sit down with Kensington Rhodes to unpack limiting beliefs, pivotal decisions, and what happens when you give yourself full permission to chase what matters. We talk fulfillment vs. happiness, the trap of "reaching your potential," and redefining success on your own terms. Kensington also shares lessons from building Viddy Studio and how travel shaped his lens on life.

Want to see everything we covered? Check the chapters in the show notes. 

I sit down with my beautiful wife as we recap all of the ups and downs of my creative journey (to this point), how I shattered some limiting beliefs in my mind, and learned to pivot, persevere, and fall in love with the process.