Not Another Business Podcast with Toby Goodman
'Not Another Business Podcast' with Toby Goodman is about creativity, business, and relationships. The goal? Useful and interesting. You’re in business. You might be a parent or an introvert. You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes. You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly. Maybe your business is growing like wildfire, and you’re trying to maintain a connection to your team. Maybe you don’t like starting a...
How To Make Your Podcast The Prize | Victoria Hampson
Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants.
In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make your podcast a true asset—one that deepens relationships, creates real sales conversations, and grows your business… without chasing downloads or algorithms.
Game Plan Talking Points:
• Why Being “For Everyone” Hurts Your Business
• The Power of Saying “Rig...
The Rise of Reebok - Joe Foster
Joe Foster and his brother Jeff founded Reebok in post-war Britain, turning it into a globally recognized brand valued at $4 billion.
In this episode, Joe shares powerful insights from his journey, highlighting how he overcame family tensions, navigated international markets, and built strategic partnerships...
Long before the era of the internet.
You'll hear Joe's perspectives on identifying real business opportunities, building genuine relationships, and why having fun is essential in entrepreneurship.
Talking Points:
• Breaking Free from Family Business Constraints
• The Importance of Having Fun in Business
•...
Stop Vanity Virtue Podcasting - David Abel
David Abel is the founder of Digital Lightbulb, a branding and e-commerce consultancy. But despite his expertise, his podcast wasn’t driving the business results he wanted.
In this candid conversation, I help David understand why more listeners isn't the best goal, how to create clear and compelling offers, and how to leverage value-based fees effectively. We dive deep into practical ways David can position himself clearly, improve his online presence, and turn podcast conversations into meaningful business opportunities.
Game Plan Talking Points:
• Why Listener Numbers Aren’t the Goal
• Leveraging Your Web...
Helping Creatives Escape Hollywood’s Limits - Jerrica Long
Jerrica Long helps frustrated mid-career creative professionals escape the confines of the Hollywood system. But it took me a while to get to that!
She has a newsletter called ‘Greenlight Yourself’, some viral content and is building a following.
In this conversation, I share ways our mutual connection, Josh Spector, has helped me, and we game-plan Jerrica’s next steps.
Game Plan Talking Points:
• Defining Ideal Client Personas
• Navigating Day Job vs. Side Hustle
• Business Model and Future Planning
• Structuring and Delivering Client Offers
• Identifyin...
How To Mix Business With Pleasure - Gary Mullins
How do you let your community know about your business without coming across as cringeworthy?
Gary Mullins joins ‘Not Another Business Podcast with Toby Goodman’ to talk music, motors, and making memorable experiences for high-end clients.
Gary’s a gigging musician turned events entrepreneur and a key player in the Ferrari Owners Club.
We discuss how he bridges two luxury worlds to create standout opportunities for clients and how he has built genuine authority without relying on vanity metrics.
If you’re looking to turn creative work into high-value relationships—and grow your...
Streamlining Personal Brand & Simplifying Your Content - Dayna Steele
How do you organise your content if you do more than one thing?
In this episode of 'Not Another Business Podcast with Toby Goodman’, Texas legend Dayna Steele shares how she manages her diverse personal brand encompassing roles such as a Hall of Fame DJ, author, playwright, Alzheimer's advocate, and podcaster.
We explore strategies for consolidating content and directing followers to a single platform, to streamline communication and enhance engagement.
You’ll hear about the results Dayna sees from working with me, and more practical tips for content management across various mediums.
Ti...
Adding Online Value To In-Person Events - Ciara Chinniah
How do you keep your clients engaged between in-person events without falling back into the trap of trading one-to-one time for money?
Professional drummer and educator Ciara Chinniah joins me to share her journey from teaching in schools to running empowering women's drum camps and co-hosting the ‘Drummer Mamas Podcast.’
In this conversation, we game plan for:
• Even better client engagement
• Leveraging podcasts to serve business
• Build trust and visibility through partnerships
Time-stamps:
03:19 Drum Camps: Emotional & Empowering
06:19 The podcast that supports m...
How To Measure Podcast Success in Business - Gautam Raj Anand
Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more…
In this conversation:
• Helping friends talk about what you do
• Quality over quantity in podcast listens
• Pod-fade / Why most podcasts die
• The tactical role of dynamic ads
• The importance of linking business goals to podcasting for business.
• What companies that want to podcast due to fear of missing out can avoid the red ocean
•...
Does podcasting dilute authority? Kymberlee Medina
Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions.
She joins me, Toby Goodman, to ask questions like...
• Does constant exposure make consultants less exclusive?
• Does being a podcast guest enhance authority or dilute your brand?
• Should you worry about what your podcast is called?
• Why bother having a podcast if you can be a guest on others?
We break down:
• Why top-of-funnel podcasting is failing many businesses.
• What to do before you launch y...
Trailer | Not Another Business Podcast
🥱 Tired of the same old business podcasts full of acronyms?
💪 Bro-speak not your speed?
🤡 Fed up with endless talk from content clowns about “personal brands”?
🙋♂️ Me too!
This podcast is for grown-ups.
It's a podcast about creativity, business, human connection and the human condition.
You can expect useful and contrarian insights to inspire creativity in your business mind.
What makes me unique?
I've toured the world and been hired as a musician to play for a Rolling Stone, a Bee Gee, a Spice Girl...
As a co...
