Engage Your Brand™

Do you know what it takes to get your dream clients to purchase your services?

In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry. 

We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond. 

The discussion covers various stages of the client journey, the need for effective communication, and strategies to enhance client engagement and satisfaction. In this conversation, we'll discuss the importance of understanding client journeys, pa...

Overwhelmed with marketing and feeling like you're doing it ALL, all day every day?

I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing.

In this episode of the Engage Your Brand™ podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals. 

Tayler shares her journey from aspiring community college professor to entrepreneur, detailing her experiences in the marketing field and the challenges of building a tech company. The conversation delves into the unique marketing needs of the wedding industry, the dev...

Did you know colors can influence up to 90% of first impressions with your business?

This is why strategic color selection is crucial for branding.

In this episode of Engage Your Brand™, the conversation covers how to build a luxury brand color palette, the psychology behind colors, common mistakes to avoid, and practical tips for implementing an effective color strategy. I'll explain how to be intentional with your color choices to create a memorable and cohesive brand identity -- one that is both strategic and authentic to you.

Some quick takeaways:

Episode 11 brings to you the very first guest on Engage Your Brand™ – Nina Addeo! 

In this engaging conversation, we'll explore the evolving landscape of social media in the wedding industry, particularly focusing on the differences between millennial and Gen Z clients. 

We'll also discuss the importance of quick responses, authenticity, and effective branding strategies on platforms like Instagram. The conversation also delves into the significance of behind-the-scenes content and the challenges of using video in marketing. Nina shares insights on how to create a comfortable client experience and the story behind her brand, 'I Do Weddin...

Want to get to know me and my brand better? In this episode, I talk through the history behind my brand, Emily Foster Creative - why I started it, why I named it after my personal name, and what we offer. 

But this is so much more. We'll also talk about what you need to know when launching a new brand and developing yours into something bigger. We'll talk about how to position your services to help you brand your business in a more stable way, and how to choose a brand name that fits you.

In this episode of the Engage Your Brand™ Podcast, I discuss the importance of having multiple variations of your logo to build a consistent and recognizable brand. 

Big takeaway: different logo formats  ensure brand presence across various marketing touch points. 

This episode covers the differences between illustrated and text-based logos, the significance of custom logos, and outlines four essential logo variations every brand should hav - especially in the event and wedding industry! 

You'll also learn how to effectively use these logos in different contexts to maintain brand consistency.

Did...

In this episode, we'll cover the essential website pages you need to have if you're a wedding or event pro. 

Gone are the days where it was acceptable to have just 1 long page on your website. In fact, I recommend you have more than 5 pages, but at the very least 3 separate pages! 

Here are some takeaways:

In this episode, we cover one of the biggest essentials of building any successful brand: defining your ideal client. 

Here's a secret we deny early on in our businesses (and maybe for way too long in): 

You don’t need a million clients. You need the right ones.

And for most of you, it'll take booking just 12-60 clients in a year to be fully booked and profitable.

In this episode, we'll cover:

Ever wondered what's standard when it comes to deliverables in a branding package?

In this episode, we cover the seven brand assets your business needs these year! We'll talk all about file types, logo formats, and other nitty gritty details you might not have known you needed. 

Download my Brand Colors Freebie here:

https://emilyfostercreative.com/brand-colors-freebie

Are you thinking of leveling up your brand and want some professional help? Contact me to start brainstorming your rebrand:

h...

In this episode, we talk all about wedding venue marketing and why most venues desperately need to level up their game. If you're another type of event or wedding pro, this podcast is still for you as I'm sharing marketing tips that still apply to your business!

Here's an overview of what we'll cover:

In this episode, we cover what an elevated brand is as well as some tips for how to get to that next level with your brand. 

We'll cover what an elevated brand is, why it matters, and some actionable ways you can start elevating your brand today. 

Here's the freebie I mention in the show:

https://emilyfostercreative.com/brand-colors-freebie

Have questions about how to implement this advice? Contact me here:

https://emilyfostercreative.com/contact

In this episode, we'll cover some essentials for refreshing your website as a wedding pro or event pro. 

Some highlights are:

View the full blog post here:

https://emilyfostercreative.com/website-refresh-checklist/

Download my free checklist for refreshing your website here:

https://emilyfostercreative.com/elevated-website-checklist

In this first episode for wedding pros and event pros, we go over what it means to engage your brand in your marketing and other elements of your hospitality business. 

Get ready for a podcast full of actionable tips and more! 

Welcome to Engage Your Brand —the podcast for wedding, event, and photography pros who are ready to elevate their brand and stand out in a saturated market. Hosted by Emily Foster Creative, we’re diving into strategy, storytelling, and actionable tips, because your business’s branding deserves to be so much more than just pretty. Whether you’ve been in business for one year or three decades, this space is for you.

If you’re tired of blending in and know deep down that your work deserves to be sought after— and priced higher – you're in the right place. We...

In this episode, I (Emily Foster Keller) share the story behind the Engage Your Brand podcast - the branding podcast for wedding and event pros. We'll cover the story behind the name, talk a little about Emily Foster Creative, and talk about why I'm starting a podcast. 

If you're looking for branding and website design tips for wedding pros or hospitality pros, stay tuned for more actionable episodes