Embedded Insiders

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In this episode of Embedded Insiders, we’re joined by embedded systems veteran Steve Yates, founder of ADI Engineering and now Founder & CEO of StellarIoT. Steve dives into his latest venture, a platform designed to support rugged, AI-powered digital transformation in remote industries—combining open software, rugged hardware, satellite, private 5G connectivity, and zero-touch AIoT operation.

Next, Rich Nass and Vin D’Agostino return with a new DevTalk featuring Hidetoshi Shibata, CEO of Renesas, for a discussion about his leadership and vision for one of the most influential companies in the embedd...

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In this episode of Embedded Insiders, Erik Kling, President & Head of IoT Americas at Vodafone IoT, discusses the connectivity gaps in remote healthcare and how cellular IoT connectivity supports challenges across industrial, supply chain, and healthcare industries. 

Next, Editor-in-Chief Ken Briodagh is back with this week's episode of ICYMI, straight from Silicon Labs' Works With in Austin, Texas. 

But first, Contributing Editor Rich Nass joins me to discuss a recent announcement surrounding advancements in wearable technology. We discuss the benefits of advanced sensing solutions for wearables, like AI glasses an...

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In this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions.

Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the experts at Infineon are working to keep systems secure.

But first, Ken and I engage in some...

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In this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. 

Next, Ken is back with another installment of ICYMI: Embedded Insights.

But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring Ferrous Systems, AdaCore, Trust-in-Soft, Lynx Software, and Bloxide, with the ever-present question of, “Will Rust replace C?” 

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In this episode of Embedded Insiders, Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable.

Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming AI at the Edge Day.

But first, Ken and I break down the latest news on...

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The boom coming from AI is requiring data centers to be built as fast as we can build them. To that end, there is a lot of discussion about the power that’s needed to drive these data centers. What there’s not a lot of discussion about are the interconnects that are used within these power-hungry computing camps. And that’s the specialty of Point2 Technology, a fairly new company that boasts ultra-low power interconnect solutions. 

To understand how the company’s technology works, I spoke to Sean Park, Point2’s President...

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In this episode of Embedded Insiders, we’re joined by Piyush Sevalia, Executive Vice President of Marketing at SiTime, to discuss the evolving landscape of precision timing solutions and the shift from quartz to silicon-based MEMS. 

Next, Ken is back with another edition of ICYMI, where he updates us on some of the top embedded news stories, and this week we’ve got news from Shelly Group, Emerson, and Cincoze.

But first, Ken and I share our opinions on today’s modern precision timing solutions. 

For more inf...

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In this episode of Embedded Insiders, Rich and I sit down with Sid Sheth, CEO and co-founder of d-Matrix, to explore the ongoing generative AI boom—why it’s becoming increasingly unsustainable, and how d-Matrix is addressing the challenge with a chiplet-based compute architecture built specifically for AI inference.

Next, Ken brings us up to speed on some of the week’s top embedded industry headlines, with updates from ASUS IoT, LG, and Microelectronics UK.

But first, Rich, Ken, and I share our thoughts on the state of generative AI and...

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In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies.

To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events

Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment Marketing Director at Sandisk, about the evolution of automotive storage, why fast data retrieval is m...

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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales.

But first, Rich, Ken, and I unpack the recent "OpenAI for Government" initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold step toward smarter public-sector technology, or does it raise serious concerns about security and...

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In this episode of Embedded Insiders, we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V.

Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platforms and offer insights on starting your own AI project.

But first, Rich, Ken, a...

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In this episode of Embedded Insiders, Ken O’Neill, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications.

But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, including advancements in AI and edge computing.

For more information, visit embeddedcomputing.com

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In this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. 

Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems.

For more information from ABI about the global tariffs, check out the whitepaper, Navigating Tariff Turbulence in the Techn...

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In this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape.

Later, Rich and Vin are back with another Dev Talk, featuring Jonathan Pallant, Senior Engineer at Ferrous Systems. Together, they discuss the growing popularity of Rust and why...

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In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care.

Next, Rich and Vin return for another Dev Talk, featuring Tim Blazytko, emproof’s Chief Scientist, Head of Engineering, and Co-Founder. The trio delves into the ar...

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In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures.

Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up.

But first, Rich and I examine Moore’s Law and whether the...

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In this episode of Embedded Insiders, we’re joined by Jonathan Moore, Director of Advanced Systems at Exida, and John Ellis, USA President and Head of Product at Codethink. These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards.

But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the fu...

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In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift.

Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software.

But first, Rich and...

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On this episode of Embedded Insiders, Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology.

Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. 

But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re...

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On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design.

Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio. Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps en...

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In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures.

Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice?

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In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients.

Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape.

But first, Rich and Ken delve into the...

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In this episode of Embedded Insiders, we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech.

Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey.

But first, Rich...

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On this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging.

Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies, to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to...

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On this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments?

Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars, to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. 

But fir...

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In this episode of Embedded Insiders, we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response.

Tolly Report on BlackBerry’s CylanceENDPOINT

Later, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry.

But first, Rich, Ken, and...

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In this episode of Embedded Insiders, we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its  silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the impact of AI on memory technologies.

Later, Rich sits down with Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices to discuss how the company has transformed from b...

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In this episode of Embedded Insiders, we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its cutting-edge silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the transformative impact of AI on memory technologies.

Later, Rich sits down with Helmut Puchner, Vice President and Fellow in Infineon Technologies' Aerospace and Defense division, to explore the intricacies of radiation-hardened (rad-hard) memory...

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On this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond.

Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024.

Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDV...

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On this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru.

Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software.

But first...

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On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs.

Next, Rich and Vin are back with another Dev Talk discussing the embedded developers’ approach to the testing process, specifically the pros and cons of waiting to test prototypes once they’re complete, and th...

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On this episode of Embedded Insiders, we dive into the growing advancements in AI and HPC with Lou Ternullo, senior director of IP product marketing at Rambus. Lou highlights the evolving data center architectures and the increasing demands for high bandwidth, low latency, and robust performance. He also explains how Rambus is staying ahead of the curve with its recently launched PCI Express® (PCIe®) 7.0 IP portfolio. 

Next, Rich, Ken, and I discuss innovation in the memory market, focusing on how the push toward lower latency—driven by AI and edge processing—has led...

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On this episode of Embedded Insiders, Rich and Erik Wood, Senior Director of Product Security at Infineon Technologies, discuss security at the edge. Diving into the company’s wide variety of secure features, Infineon’s newest MCU line, the PSoC Edge, is a single solution highlighted for its "MCU-ness” and effort in making edge security simpler and cheaper. 

Next, in our Engineering Heroes segment sponsored by Wind River, we’re honoring Nandini Kappiah, a Senior Director of Software Engineering at Google, who worked alongside her team of 180 and contributed to developing Californi...

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On this episode of Embedded Insiders, Senior Technology Editor, Ken, and Errol Leon, System Engineering & Marketing Manager of Robotics at Texas Instruments (TI) discuss the work of robotics in collaboration with humans and the role of motor control, board-to-board communication and sensor fusion in the future of robotics.

But first, Rich and Ken recap a recent trip to Taipei for Computex 2024.

For more information, visit embeddedcomputing.com

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On this episode of Embedded Insiders, Rich and Vin are taking over with a Dev Talk featuring Matt Johnson, the CEO of Silicon Labs. Continuing their “CEO takeover,” the two are deep-diving into Matt’s background, journey with the semiconductor manufacturing company, and his opinion on how  AI will affect incoming engineers. 

But first, Rich and Ken are calling out Intel. If you didn’t know, Intel acquired Altera in 2015, however, we've still got some questions about the company’s expansion and presence in the FPGA market.

For more informa...

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On this episode of Embedded Insiders, Alexander Kain, Skyworks Solutions’ Senior Principal Artificial Intelligence Systems Engineer joins the podcast to discuss his company’s advanced AI noise suppression, designed to reduce noise in a variety of environments and applications. 

Next, Rich and Vin are back with another Dev Talk joined by Ron Konezny, the CEO of Digi International. To switch things up, they’re discussing how professionals like Ron got their start in the industry, how they’ve kept their momentum, and just a little more info about so we can get a gli...

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On this episode of Embedded Insiders, we’re discussing the evolution of processor cores, multitasking capabilities, future trends involving processor design, and more with Aaron Frank, senior product manager at Curtiss-Wright Defense Solutions. 

Then, to continue our Engineering Heroes series, sponsored by Wind River, we’re highlighting Anton Riström. Anton is a Department Manager at Aker Solutions, an engineering company focusing on building infrastructure for renewable energy solutions. 

But first, in case you missed it, Rich and Ken are giving some insight into their trip to Nurembe...

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On this episode of Embedded Insiders, we’re featuring a group of AI experts all hailing from vendors based in Taiwan. The vendors, certainly leaders in their own right, are DFI, ASUS IoT, and Shuttle, and they all feature IoT products, or in this case, AIoT products. The event was organized by TAITRA (Taiwan External Trade Development Council). Give it a listen.

For more information, visit embeddedcomputing.com

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On this episode of Embedded Insiders, Rich is joined by Tobin Richardson, president and CEO of the Connectivity Standards Alliance (CSA), and Steve Hanna, distinguished engineer at Infineon Technologies, to discuss the CSA's recently launched IoT Device Specification 1.0, a one-stop solution for device certification for manufacturers.

Next, in our Engineering Heroes series, we highlight a hero for his involvement in a project related to the world-famous International Space Station. Daire McNamara, a director, project manager, and firmware developer at Emdalo Technologies, assisted Skycorp in developing their Intelligent Space System Interface with...

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On this episode of Embedded Insiders, we’re defining the architectural differences between MCUs and DSCs with Microchip Technology’s Product Marketing Manager, Pramit Nandy. We also dive into the different processing capabilities, the challenges for designers, and what we can expect as far as emerging trends and technical developments from Microchip.

Next, Rich and Dr. Moritz Neukirchner, Sr. Director of Strategic Product Management for software-defined vehicles (SDV) at Elektrobit, joins us in the next installment of Scoping Out the Software-Defined Vehicle to discuss his thoughts on open-source in software-defined vehicles and...