Marketing Agency Power Hour

Technology alone won’t run your agency. Success comes from connecting the right systems with the right people. In this episode, the host sits down with Jared Novack, Co-founder, CFO, and COO of Upstatement, Boston’s premier digital agency.

Jared shares how he and his team transformed their agency by centralizing data, leading to smarter financial forecasting and tighter operational control. See why connecting data systems to the human side of a business is essential for sustainable growth and how creativity and structure can successfully coexist. From leading a high-performing creative team to navigating uncertainty and staying grou...

Gain fresh perspectives on how to build a thriving digital marketing agency by leaning into authentic connections, strong leadership, and purpose-driven strategies. In this episode, Cal chats with Casey Cheshire, an innovative entrepreneur, seasoned marketing strategist, author, and Founder & Chief Evangelist of Ringmaster.

Explore how Casey launched and scaled his previous company into a leading marketing automation consultancy, and how his latest venture, Ringmaster, empowers agencies to grow through podcasting, partnerships, and vibrant communities. He discusses why meaningful conversations should be at the heart of every marketing strategy. Casey also opens up about the realities of...

Unlock powerful insights into what it really takes to grow a successful digital marketing agency in today’s fast-paced, tech-driven world. In this episode, Cal sits down with David Reske, Founder and CEO of Nowspeed, a Boston-based agency that helps B2B tech firms thrive.

Learn how David built his agency by focusing on one core mission—helping clients succeed—and how this mindset continues to drive growth and profitability. Discover how AI is transforming digital marketing, from boosting efficiency to slashing costs, and why staying ahead of the tech curve is no longer optional. David also opens...

This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.