3:03

Episode 10: So you want to start a podcast. In this episode we talk about how podcasting is blowing up and answer the "Should I start a podcast?" question. Instead of theoretical advice, we break down exactly how we turned our existing long form content into the 3:03 Podcast without doubling our workload. You'll learn which tools actually save time, how to repurpose content you're already creating, and why many readers prefer listening during activities where reading isn't possible.

This is the story about how to start a podcast on Spotify.

Timestamps:

Episode 9: A Creator's guide to A/B testing. In this episode we tackle that gut-punch feeling when your carefully crafted newsletter disappears into subscribers' inboxes without a trace. Learn how to shift from guesswork to data-driven strategies that work.

So, this one is really all about answering the questions: "What is A/B Testing?" and "How to get started with A/B Testing?".

We'll cover which elements to test so you can understand what truly resonates with readers. Plus, discover why focusing your tests (and avoiding common mistakes) leads to those compound gains that separate...

Episode 8: Overcoming the creator's paradox one realization at a time. In this episode, we follow Cora, a fictional creator based on very real pain, as she scales her newsletter to 48,000+ subscribers… and nearly burns out doing it. What starts as success becomes a trap. The better she gets at delivering value, the less time she has to create it. We walk through her failed attempts to offload the work with freelancers, generalists, marketing agencies, and the breakthrough that came from finding a true newsletter operations partner.

This episode is for any creator stuck doing too much, to...

Episode 7: A recurring affiliate program that works: In this episode, we break down how we turned casual referrals into a fully structured recurring affiliate program. We share how we went from “we should probably reward people” to building a clean recurring affiliate program prototype. You’ll learn how we designed for sustainability, why simple tools beat custom code (at first), and how to structure commissions in a way that keeps everyone motivated.

Whether you’re building your own recurring affiliate program or just want a better one to join, we lay it out step by step. And yes, you...

Episode 6: Ditch the hustle and learn how to crush it with affiliate programs: Not all affiliate programs are worth your time, even if the payout sounds big. In this episode, we unpack what makes an affiliate program worth betting on for long-term growth.

To bring it to life, we follow Anil, a fictional but all-too-relatable affiliate marketer who burned out chasing one-time commissions. His story illustrates the shift from chasing flashy percentages to building recurring, compounding income through better affiliate programs. You’ll learn how to spot programs that work, how to stack commissions over time, and ho...

Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the open rate obsession is killing your newsletter and what smart creators track instead.

We break down how privacy changes have turned open rates into fantasy numbers while revealing the engagement metrics that actually predict subscriber value and revenue potential.

Timestamps: 

Episode 4: Why many newsletter metrics are useless (and which ones matter). Stop drowning in digital marketing terms that don't help your newsletter grow. This episode cuts through the BS metrics to show you exactly which numbers actually drive revenue.

We break down why most creators track vanity metrics that look good but do nothing for your business. Instead, learn the handful of measurements that actually predict whether your newsletter will survive or thrive.

What you'll learn:

Episode 3: Left brain + right brain = A newsletter's secret weapon. Unpacking how the new email newsletter agency, Reply Two, developed their brand identity. Where Ambreen's design expertise balance Sam's stoicism to create something that kinda just works. We share the messy journey, from terrible name ideas to finding a brand voice that doesn't sound like every other marketing agency.

You'll discover how the creative tension between design thinking and systems analysis helps us solve the technical headaches keeping creators from building their media empires.

Timestamps: 

Episode 2: From Tinder match to newsletter nerds. Ambreen and Sam started an email marketing company, Reply Two. They're focused on solving a real-world problem in the space. Creators spending more time wrestling with operations than creating content. 

In this episode, we unpack how direct customer feedback revealed that newsletter creators don't need another platform, they need someone to handle all the other operational headaches so they can focus on what they do best. Create.

What we cover:

Episode 1: A new podcast by Reply Two. 3:03 is a hooman x AI collab, powered by Notebook LM. Ambreen and Sam got tired of watching their deep dives die in boring blog posts. So they created this podcast to spice up their snooze-worthy content into something you might actually enjoy. 3:03 is built for creators and email marketers drowning in to-do lists while trying to build their media empires. Each episode delivers practical, BS-free advice on boosting engagement, generating clicks, and making money from your newsletter.

Because your content deserves better than sitting in someone's inbox graveyard.