All About the Insight

In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.

Find Tom on Linkedin: https://www.linkedin.com/in...

In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insights industry. Catherine emphasizes the need for clarity in research, the significance of collaboration, and the critical question of how insights can drive meaningful change in business strategy.

#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals...

In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring impact, and the significance of storytelling in making insights relatable. Owen also offers valuable advice for future insights professionals and reflects on the potential impact of AI on the insights landscape.

Find Owen on LinkedIn: https://www.linkedin...

In this episode of All About the Insights, Lucy Alexander, Director of Analytics and Insights at the Financial Times, shares her journey into the world of insights, emphasising the importance of understanding the voice of the customer and the power of insights in driving business decisions. She discusses the challenges of communicating insights effectively, the significance of data visualisation, and offers valuable advice for aspiring insights professionals. The conversation also touches on the evolving role of AI in the insights industry and the necessity of building trust and influence within organisations.
Find Lucy on Linkedin: https://www.linkedin...

In this podcast episode, freelance researcher Elli Siapkidou, Ph.D. shares her journey from academia to the insights industry, discussing the importance of data analysis and storytelling in research. She highlights the challenges and successes faced in the insights sector, particularly in relation to ESG (Environmental, Social, and Governance) research. Ellie emphasises the need for businesses to embrace insights for informed decision-making and the evolving landscape of ESG metrics. The conversation also touches on the future of insights in light of technological advancements and the importance of grounding findings in factual data.

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