Tech Marketing Rewired
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy...
Why Cutting Brand Is Costing You More Than You Think with Omar Akhtar of Benchmarker
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Want to know the real secret behind high-growth SaaS companies? It's not what most marketers think.
When Omar Akhtar, founder of Benchmarker, surveyed 250+ B2B SaaS companies about their marketing spending patterns, he discovered something counterintuitive: the highest-performing companies split their marketing budgets almost equally between brand and demand generation activities (48% brand, 52% demand). Meanwhile, underperforming organizations were dramatically overinvesting in demand gen (65-70%) while neglecting brand (30-35%).
This revelation challenges the prevailing wisdom...
Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Watch the video version of this podcast on YouTube.
Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely.
What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x...
High-Impact ABM Starts with Sales Thinking: Bolton Graham on Where ABM Goes Next
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
View the video version of the podcast here
The term "account-based marketing" gets thrown around so casually these days that its meaning has become diluted. Is ABM just targeted advertising to a list of accounts, or is it something deeper? According to Bolton Graham, Head of Marketing at JRNI, we've moved past the golden age of ABM into what he calls a "dark age" where everything is labeled ABM without the personalization that made it...
Beyond Automation: What AI Agents Can Really Do for Your Marketing with Jacob Bank
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Jacob Bank is transforming how marketers work with AI agents – and the results are extraordinary. As founder and CEO of Relay, Jacob brings a unique perspective shaped by his background as an AI researcher, founder of Timeful (acquired by Google), and former product lead for Gmail and Google Calendar.
In our conversation, Jacob cuts through the confusion surrounding AI terminology to explain what truly matters: AI agents are tools that work behind the scenes with hu...
Navigating the New Landscape: How AI is Reshaping Organic Search Strategy with Jason White
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
The search landscape has dramatically transformed. With traffic plummeting by 50-90% for many brands, SEO professionals are scrambling to understand how AI is reshaping organic strategy. In this eye-opening conversation, Jason White, head of SEO at PolicyGenius, shares cutting-edge insights about navigating this new reality.
White reveals that server logs have become an unexpected superpower in measuring AI visibility. While no analytics platforms exist for tools like ChatGPT, examining server logs shows which AI bots...
Breaking Your Tech Stack: Scott Brinker on AI, Composability, and the Future of Marketing
I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin
Dive into the future of marketing technology with Scott Brinker, the visionary behind ChiefMarTec.com, as we explore the seismic shifts reshaping how marketers build and leverage their tech stacks. Scott reveals why the convergence of universal data layers and artificial intelligence is creating what he calls "a perfect storm" of innovation that's forcing us to rethink fundamental assumptions about marketing operations.
"We're not just changing tools," Scott explains, "we're changing how marketers think about...
