Talk Insta to Me
Talk Insta to Me is the go-to podcast for business owners, coaches, and creators who want real results on Instagram, without the fluff. Hosted by Dutch-Aussie Instagram coach Eve Longfield, each episode dives into what’s actually working right now to grow your audience, boost engagement, and build a brand that converts. Whether it’s decoding algorithm updates or busting growth myths, Eve keeps it raw, strategic, and refreshingly simple.
S02E10 - IG strategies from the Stone Age you need to stop wasting your time on 👵🏻
We need to talk about some Instagram advice that seriously needs to retire 🥱
And even though the strategies I'm breaking down inside this episode are old, they are still used by lots of people on Instagram today (and even still get taught by some coaches today 😬).
Unfortunately these strategies are just a huge waste of time... but before we get into what to leave behind, I'm also sharing what's still working, because not everything has changed, and I want to make sure you're not throwing out the good stuff too 🤗
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S02E09 - Feeling burnt out, posting-fatigue or simply in a rut? Listen to this 🩷
I've been in business for three years, and in this short but powerful podcast episode, for the very first time, I open up about what my journey has been like.
The highs. The lows. And where I am today.
I know there are people who need to hear this today, so here you go: this one is for you 🩷
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S02E08 - 9 things that'll help or hurt your reach on Instagram
A few days ago Instagram shared a post with 9 things that will help or hurt your reach.
In this podcast episode we go through each of these together, aaaand of course I'll give you my professional opinion on them too.
I'll also share more valuable insights that will help you increase your reach 🩷
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S02E07 - Last month 2500 people unfollowed me 😳
Last month 2500 people unfollowed me.
On both my accounts actually: about 2400 on @evelongfield and 2500 on @sydneyguide.co.
You know what I didn't do?
I didn't crawl into a corner and cried about it.
I didn't hate on the algorithm.
And I didn't spiral out thinking that maybe I should quit Instagram alltogether.
I'll tell you why and what I did do in this episode 🤗
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S02E06 - Wait, did Instagram post sizes change AGAIN?😵💫
I've been getting heaps of frustrated, panicky DMs about a particular post that has been circulating Instagram over the last few weeks.
This particular carousel, posted by two well-known Instagram coaches, said that Instagram post sizes have changed.
For one second I panicked too: "did I miss something!?" 😳
You know it's my mission as an Instagram coach to keep you up to date on the latest, and I wouldn't want to miss such an important update...
But soon I found out I didn't miss anything, and that there was actually something else...
S02E05 - It's not the algorithm. It's not you. It's this.
A few weeks ago here on Talk Insta to Me, we talked about five simple ways to increase your reach.
In today’s episode, I want to go a lot deeper.
Because if you really want to understand why some posts take off and others completely flop, you need to understand what actually drives reach, aka the signals the Instagram algorithm looks at.
In this episode, we unpack why beautiful videos don’t automatically get reach, and what creators & business owners often misunderstand about reach.
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S02E04 - Facebook isn't dead: how I gained 27k followers & earned $2,000 since December
I’ll be honest: I thought Facebook was dead 😵
I hadn’t posted there intentionally in years, and I definitely didn’t see it as a platform for growth or income anymore.
But then something unexpected happened...
In this episode of Talk Insta to Me, I’m sharing how I gained over 27,000 followers and made over $2,000 in 45 days on Facebook, mostly by repurposing content I already had living on my phone.
If you’ve ever wondered whether Facebook is still worth your time… this episode might surprise you 🤗
W...
S02E03 - I wasn't sure I wanted to talk about this... but here we are
There’s something I’ve been sitting with for a while now...
Something I’ve gone back and forth on sharing… because it’s personal, a little uncomfortable, and I wasn't sure if I wanted to talk about it publicly.
But the more I thought about it, the more I realised that not sharing it would be doing a disservice, especially to those of you who are in a similar place, feeling the same things, or quietly questioning certain parts of your business or yourself.
So in this episode, I’m opening up.
Not wit...
S02E02 - Five simple ways to increase your reach on Instagram
We all want more reach.
But at the same time, reach feels harder to get than ever before.
In this episode of Talk Insta to Me, I’m sharing a few easy, practical changes that can instantly improve your reach.
If you’ve been feeling like your reach has dropped or your content isn’t performing as well as it used to, this episode is for you 🤗
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S02E01 - The future of Instagram 🔮
After the crazy success of Season One (thank you thank you thank youuuu!), Talk Insta to Me is back for Season Two, and we’re taking things up a little notch.
In this season, we’re doubling down even more on what actually matters for Instagram growth as the platform becomes more crowded, AI can no longer be ignored and reach will be harder to earn.
In this first episode of the season, The Future of Instagram, we zoom out and look at where the platform is really heading. Inspired by a recent stat...
S01E42 - IG reach in 2026 won’t come from hashtags - it comes from *this* ✨
Instagram just limited hashtags to five, and no, this isn’t a bad thing.
It’s actually a massive signal for where Instagram growth is heading in 2026.
In this episode, I break down why this update isn’t really about hashtags at all, and what it does tell us about the one non-negotiable you need if you want to grow on Instagram next year.
We’ll talk about:
why Instagram is moving away from generic signalswhat is becoming essential for growthhow search is now one of the biggest drivers of discoveryhow your Ins...S01E41 - The secret to Instagram success in 2026
As we wrap up the year, let’s talk about the real secret to Instagram success in 2026 👀
Spoiler: it’s not about setting massive, unrealistic goals you’ll abandon by the end of January.
In this episode, I break down:
why huge follower goals don’t work anymorehow Instagram user behaviour has changedwhy small, achievable milestones create real momentumthe difference between number goals and process goalsand the simple 2-step goal-setting exercise I want you to do before the new yearIf you want 2026 to be the year you actually stay consistent, stay motivated, and finally...
S01E40 - Three Instagram updates you might've missed 👀
In this short and sweet episode, I’m breaking down 3 recent Instagram updates - two of which has been confirmed by the head of Instagram himself.
We also talk about what they actually mean for your reach, growth, and engagement.
Listen now and make sure you’re not wasting time on things that don’t move the needle 🤗
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S01E39 - How to actually know if your hooks are working 🤔
We all know hooks matter.
But what no one tells you is how to tell if yours are actually doing their job.
In this episode of Talk Insta to Me, I’m showing you two real ways to measure the effectiveness of your hooks, so you can stop guessing and finally understand what’s working (and what’s not).
You’ll learn exactly where to check your skip rate, what your view-through numbers really mean, and why copying “viral hook templates” is probably hurting more than helping.
If you’ve ever asked yourself...
S01E38 - Not growing on Instagram? 😤 This 6-question mini audit tells you why 🤗
If you’ve ever felt like you’re doing “all the right things” on Instagram but still not seeing growth… this is for you.
In this episode, we’re cutting out the BS with a quick 6-question Instagram mini audit that shows you exactly what’s working in your content, and where you might have some work to do.
This will give you the foundation to start 2026 off with a strong strategy 💪🏼
And don't forget: if you need my help, you know what to do 🤗⤵️
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✨ SPECIAL EPISODE: How my fertility journey led me to discover a 3cm brain tumour 🧠
In this raw episode, I share the story of how trying for baby number two led me to a diagnosis I never expected: a 3cm growth-hormone–secreting brain tumour.
For years I blamed my irregular cycles, my swelling, my fatigue, my changing face, and my chaotic hormones on postpartum, stress, or “just being busy.”
But while trying to understand my fertility, a single blood test opened the door to a much bigger truth.
Inside this episode, I walk you through:
• the slow and subtle symptoms I ignored
• my PCOS misdiagnosis...
S01E37 - Black Friday: the good, the bad, and the strategic
Sooo... is Black Friday unethical oooorrrr?
If you’re planning to buy something OR sell something this Black Friday, this episode is for you.
We’re diving into questions like:
→ When is Black Friday just consumer madness… and when does it make sense?
→ How do you decide what’s actually worth buying?
→ If you’re a business owner, should you sell during Black Friday, and how can you do it in a way that feels good and not gross?
Plus, I may or may not be teasing something VERY exciting I’ve got coming...
S01E36 - 3 Lazy Girl Reel features that make creating content so much easier
Not every Reel needs to be a masterpiece.
Not every post needs to reinvent the wheel.
Not every piece of content needs 3 hours of editing.
Enter: lazy girl Reels 😮💨
I’m sharing 3 ridiculously easy Reel features (these are in-built Instagram features!) in today’s episode, including the one I posted last week that got way more questions than I expected.
If you’re tired, busy, or just don’t have a lot of inspo some days, you’ll love this episode.
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S01E35 - The shadiest IG growth tactics - avoid at all cost
In this epsiode breaking down the shadiest growth tactics that are still being used (yep, even in 2025), why they don’t work, and what to focus on instead if you actually want growth that matters.
I'll also reveal which of these I have actually used myself on my old accounts, and what I've learned form making these mistakes 🫣
It's a juicy one, so let's dive in!
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S01E34 - But... are you really being consistent?
Consistency, consistency, consistency 😵💫
Everyone talks about it, but what does it actually mean?
And how important is it, really?
In this episode, I break down what consistency actually is (and what it isn’t), why it matters more than you think, and why it doesn’t mean posting every day until you burn out.
We’ll talk about consistency for your audience, your business, and yes… for the algorithm too.
If you’ve ever said “I try to be consistent” but don’t really know what that looks like? This episode is for you ❤️
<...S01E33 - The Instagram algorithm update that'll (hopefully) change things for the better
If you’ve been following me for a while, you know one of my biggest pet peeves is when people scream:
“OMG the algorithm has changed!!”
🙄🙄🙄
Because truth is… the algorithm rarely changes.
But...Instagram is now testing something that actually could change everything.
And I’ve got high hopes. (Cautious ones, of course.😉)
Want to know what this new update is and why it might finally help your content rise above the noise?
This episode's for you!
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S01E32 - So you want more reach on Instagram?
Everyone’s chasing reach like a dog who thinks you threw the ball 🐶🎾
The word "viral" gets tossed around like confetti 🎊
And reach? Feels harder to get than a reply from Instagram support 👀
But reach, going viral or a million views don't mean anything if you don’t know this one thing.
Let's chat in today's episode.
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S01E31 - This Week on Insta: The death of the follower, penalising Trial Reels & Reels only? 😳
You’ve probably heard the rumours… 👀
🤔 Followers don’t matter anymore?
🤔 Instagram is punishing Trial Reels?
🤔 There’s a new version of the app that’s just Reels, Reels, Reels?
And you're wondering: what’s true, what’s nonsense, and what does it actually mean for your strategy?
In this episode, I’m breaking down 7 things you need to know right now, straight from Adam Mosseri’s AMA, plus I'm sharing a few very valuable insights from my own strategies and tests.
If you're serious about staying ahead without freaking out every time someon...
S01E30 - Is there something you're missing? Let's find your Instagram growth gap.
If you’ve been showing up on Instagram, but not growing the way you know you could, this episode is for you.
In this short, strategy-packed episode, I’ll walk you through:
⚡ What the *Instagram Growth Gap* is
📉 Why even smart, consistent entrepreneurs are still left guessing
🧠 The 3 pillars of sustainable Instagram growth
✅ And how to figure out what’s missing in YOUR strategy
If this resonates, you’ll love Gram Academy ;)
http://evelongfield.com/gramacademy
WATCH A FREE LESSON FROM GRAM ACADEMY 👇🏼
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S01E29 - Hard truth: Instagram doesn't owe you growth.
Today, we’re sitting down for a real heart-to-heart
Because while I love bringing you the strategy, the updates, and everything else Instagram…
I’m also here to keep things honest with you 🫶🏼
Like “as if I was talking to my bestie” honest.
☕️ So grab a cup of tea, forgive my direct Dutchness, and let’s talk about something that might be holding back your growth.
WATCH A FREE LESSON FROM GRAM ACADEMY 👇🏼
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S01E28 - Instagram dropped 5 new updates 😳 Here’s what they mean for you 🤗
Instagram has been busy again… 😁
In this episode, I’m breaking down 5 Instagram updates you need to know about:
• One that’s basically useless (but still kinda fun)
• One that Instagram’s pretending is new (it’s not)
• One update we’ve been asking for forever
• One that could seriously impact your reach (especially if you're using Trial Reels)
• And two that haven’t even been officially announced yet… but your bestie’s already got the inside scoop 👀
Whether you’re in your growth era, launching, or just trying to keep up: this episode...
S01E27 - Trial Reels: do they still work or is the hype over? 🤔
Trial Reels have been one of the most powerful growth tools on Instagram for the past 6 months, but lately, there's been confusion, rumours, and even Instagram messages saying, “You’ve reached your limit.” 😳
So... what’s really going on? 😵💫
In this episode of Talk Insta to Me, I break down the truth about Trial Reels in 2025:
• Are they still worth posting?
• What’s the actual deal with the new posting limits?
• Why views might be down (hint: it’s not just you)
• How to use Trial Reels strategically in this new season
• What’s still...
S01E26 - Will Meta Verified profiles show up at the top of Search Results? 😳
At the end of this week, my DMs were filling up with worried followers sending me screenshots of a post that said: “Instagram will now show verified profiles at the top of search results.” 🤯
Naturally, this sparked panic, because if you take that at face value, it almost sounds like if you don’t pay for Meta Verified, you’ll never show up in search again 😳
In today’s episode, I’m breaking this down for you:
Why that statement is misleading (and how outrage marketing works).The truth about search: the difference between findability...S01E25 - Want more people to watch your content? This is exactly how :)
At the end of the day, we all want one thing: people to actually watch our content. And Instagram just rolled out a brand-new feature designed to help people do more of that 👀
In this episode, I’ll show you what this feature is, how it works, and why it matters for your growth. And then, we’ll dive into a little mini-masterclass on a strategy that can turn casual viewers into loyal binge-watchers and engaged new followers.
Stop reading, start listening 🤗
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S01E24 - Instagram dropped 3 new features - but only ONE really matters 🤗
Have you heard the news?! 😳
Instagram decided to roll out not one, not two, but THREE new features. 🤯
In this episode, I break them down for you:
Everything you need to know about Reposts, and why this new metric is a big signal for growthThe truth the Friends Feed and Friend Map (and a golden tip you don't want to miss)And something verrrry exciting that is launching soon! 👀If you’ve seen a brand new metric pop up in your insights and wondered what it is, this episod...
S01E23 - Does sharing your Reels to Stories hurt or help your reach? 🤔
You’ve probably heard the debate:
“Don’t share your Reels to Stories, it kills your views.”
Or maybe:
“You should share your Reels to Stories, it boosts your reach.”
So… which one is it? 😅
In this episode, I’m ending this debate once and for all.
You’ll learn:
✨ Why sharing Reels to Stories can boost your views
⚠️ The one mistake that will tank your Story engagement
💡 What to do before you post
📈 And how your Stories can help your Reels go even further
Because it’s not...
S01E22 - Why the way you're currently using hashtags is hurting your reach
Yes, we all know hashtags don’t give you direct reach anymore.
But that doesn’t mean they don’t matter.
In this episode, I’m breaking down:
🔍 What hashtags are actually for in 2025
🚫 Why copying and pasting the same list of hashtags every time is hurting your reach (and yes, Instagram can flag it as bot behavior)
🧠 The difference between niche hashtags and content-specific hashtags
📉 Why your “easy strategy” might be the very thing tanking your visibility
✅ And what to do instead
Hashtags might not be what they once were... but...
S01E21 - The one “SEO hack” that’s actually hurting you on Instagram 😵
You’ve heard me say it a hundred times: keywords are non-negotiable for Instagram SEO.
But there’s one thing I keep seeing people do that they think is helping… but it’s actually sabotaging their reach 😳
In this episode, we’re talking about a sneaky tactic that originated in the early Google days and is now creeping its way onto Instagram. If you’re doing this (even by accident), the algorithm will see it, and your reach will suffer.
I’ll break down:
→ What this tactic looks like on IG (with 2 real examples)
→...
S01E20 - 3 tips to help your IG posts show up on Google (and no - I'm not talking about keywords this time ;))
By now you’ve heard me say it a hundred times: keywords are non-negotiable if you want to get found on Instagram.
But… they’re not the only thing that matters when it comes to showing up on Google...
In this episode, I’m sharing three overlooked (and surprisingly simple) tips to help your content become Google-worthy.
We’ll kick things off with a few Q&As from my Instagram audience on this exact topic, so you might just hear your question answered too 🤗
WATCH A FREE LESSON FROM GRAM ACADEMY 👇🏼
S01E19 - The new way to grow on Instagram, without posting more
We’ve entered a new Instagram era.
A new era of getting discovered.
A new era of people finding you.
Following you.
Buying from you.
Because Instagram just made a huge change, and it’s going to change everything for you.
This time, you don’t have to work harder.
You don’t have to post more Reels.
You don’t have to show up every single day.
You just have to work smarter, literally.
With over 95 million pieces of content...
S01E18 - Feel like your friends/family don’t support you on Instagram? We need to talk.
You see them watch your Stories.
You know they follow you.
So why aren’t they liking your posts?
If you’ve ever felt disappointed by the lack of support from people close to you, this episode is for you. I’m breaking down the truth about what you should expect from friends and family on social media, and what it really means when they don’t show up for your content.
So if this is something that's been bothering you, this episode is for you 💖
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S01E17 - This week on Insta - Recommendations, Search, Trending Audio & more
This week, Adam Mosseri’s AMA delivered some juicy truths, and I’m here to break them down for you 🤗
We’re diving into:
• Whether you should actually bother using Notes
• The truth about shadowbanning
• Why trending audio isn’t the growth hack it once was
• The state of Instagram search, and why it’s more important than ever for visibility
• If resetting your recommendations or changing your username hurts your reach
If you’ve been confused by mixed messages from coaches and so-called “experts,” this one’s for you ☺️
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S01E16 - Struggling to stay consistent? This one’s for you.
Struggling to stay consistent on Instagram? 😰
This episode is for you.
I’m breaking down:
Why consistency matters so much (for both the algorithm and your audience)What “being consistent” actually looks like (spoiler: it’s not posting every day)And h to stay consistent even when life gets busyWhether you're prepping for a summer break or just feeling overwhelmed, this is your reminder that growth comes from showing up, again and again and again 💖
WATCH A FREE LESSON FROM GRAM ACADEMY 👇🏼
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S01E15 - Does the algorithm punish you for taking time off?😱
Thinking about taking time off Instagram for summer?
Wondering if the algorithm will punish you for going quiet?
In this episode, I answer one of the most common questions I get asked around when holidays are approaching, and I share what really happens when you stop posting.
You’ll learn why consistency matters (for both you and the algorithm), how to step away without losing traction, and what to do if you’re coming back after a well-deserved break 🤗
Whether you’re planning a break or bouncing back from one: this episode is...
S01E14 - True or False? Clearing the air on 9 Instagram rumours
Everyone on Instagram has opinions, but not all of them are true. In fact, most of them aren't.
In this episode, I’m breaking down 9 Instagram growth myths I keep seeing on my feed, and telling you what’s actually true in 2025.
We’re talking:
→ Why your talking Reels aren’t flopping (but also won’t go viral)
→ Whether link stickers hurt your Story views (spoiler: yes)
→ What the blue checkmark really does for you
→ The truth about hashtags, trending audio, and growth through Reels
Hit play and let’s bust so...
