A Healthier, Happier You: The People Working to Make It Happen
A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
Transforming the Beauty Circle with Chella's and Former Football Athlete Chris Kolodziejski
Summary
In this episode, Evan J. Cholfin speaks with Chris Kolodziejski, CEO and founder of Chella, about his journey from professional football to the beauty industry. Chris shares the unique approach of Chella, focusing solely on brow and eye beauty with a commitment to clean, vegan products. The conversation delves into the challenges faced by the beauty industry post-COVID, the importance of strategic partnerships, and the exciting trends in beauty, particularly the rise of social selling through platforms like TikTok. Chris also discusses the innovations Chella is working on and his goals for the future.
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From Athlete to Innovator: Lumaflex's John Graham Harper's Journey To Guiding Red Light Therapy
Summary
In this episode, Evan J. Cholfin interviews John Graham Harper, CEO of Lumaflex, who shares his journey from being an athlete to creating innovative red light therapy devices. The conversation covers the development of Lumaflex, the importance of education in promoting red light therapy, and the challenges of raising awareness in the wellness industry. John discusses future product innovations and his vision for making red light therapy a common practice in everyday life.
Takeaways
John's journey from athlete to entrepreneur was driven by personal health challenges.
Red light therapy significantly improved...
Building a Healthier Future with Synergy CHC's Al Baumeler and Kelly Dressler
Summary
In this episode, Evan J. Cholfin speaks with Al Baumeler and Kelly Dressler from Synergy CHC about their mission to create healthier and happier lives through innovative health and beauty products. They discuss their unique approach to product development, the importance of regulatory compliance, and the challenges of competing in a crowded market. The conversation also covers growth strategies, international expansion, and the evolving trends in consumer health, emphasizing the need for brands to stay informed and responsive to consumer demands.
Takeaways
Synergy CHC's mission is to keep people healthy and happy.<...
The Modern Skincare Marketing Steps: The Mario Badescu Story with Megan Picurro
Summary
In this episode, Evan J. Cholfin interviews Megan Picurro, Director of Marketing at Mario Badescu Skincare. They discuss the brand's rich heritage and how it balances traditional marketing with modern strategies. Megan shares insights on the unique positioning of Mario Badescu in the crowded skincare market, the importance of community and influencer marketing, and the challenges the brand faces in retail partnerships and regulatory changes. They also explore future growth targets, innovations in product offerings, and the potential impact of AI on skincare.
Takeaways
Mario Badescu balances its rich heritage with modern...
The Fun, Joyous Experience of Holiday World & Splashin' Safari with Ashley Blankenbaker
Summary
In this episode, Evan J. Cholfin speaks with Ashley Blankenbaker, Director of Marketing at Holiday World & Splashin' Safari, about the unique family experiences and innovative marketing strategies that set the park apart in the theme park industry. They discuss the park's origins, its commitment to creating memorable family moments, and the challenges of standing out in a competitive market. Ashley shares insights on the park's attractions, marketing strategies, and future goals, emphasizing the importance of guest experience and family connections.
Takeaways
Holiday World started as Santa Claus Land in 1946.
The park...
Closing the Loop with The Future of Sustainable Textiles with Paolo Sandri
Summary
In this episode, Evan J. Cholfin speaks with Paolo Sandri, a Sustainable Textiles Advocate at Indorama Ventures, about the company's journey and unique approach to sustainability in the textiles industry. They discuss the importance of the circular economy, the role of innovation, and the challenges faced in scaling sustainable solutions. Paolo emphasizes the need for consumer education and collaboration across the industry to achieve a more sustainable future. He shares insights on the future of the textile industry, the impact of AI and automation, and offers advice for companies starting their circular economy journey.
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Empowering Skincare Professionals with Executive Director of US Sales at IS Clinical, Molly Peters
Summary
In this episode, Evan J. Cholfin interviews Molly Peters, Executive Director of US Sales at IS Clinical, discussing the unique approach of IS Clinical in the professional skincare industry. They explore the importance of education in supporting practitioners, the evolution of distribution strategies, and the significance of maintaining brand integrity while expanding. Molly shares insights on employee satisfaction, acquiring new practitioners, and the trends shaping the skincare market, as well as strategies for navigating economic challenges.
Takeaways
IS Clinical stands out due to its pharmaceutical-grade botanically based ingredients.
Education is key...
Lighting the Way: How DayGlo is Shaping the Future of Fluorescent Innovation with Tom DiPietro
Summary
In this episode, Evan J. Cholfin interviews Tom DiPietro, Vice President of Research and Development at DayGlo, discussing the company's pioneering role in fluorescent technology. They explore the evolution of R&D focused on health and safety, the impact of color on well-being, and the challenges faced in developing biodegradable products. Tom shares insights on misconceptions about fluorescent technology, the importance of innovation in color solutions, and the company's commitment to eliminating microplastics. The conversation highlights the significance of color in daily life and the future directions for DayGlo's research and development efforts.
Takeaways<...
Polishing the Pet Care World: A Chat with ScentHound's VP of Franchise Development Tony Nicholson
Summary
In this episode, Evan J. Cholfin speaks with Tony Nicholson, VP of Franchise Development at Scenthound, about the innovative membership-based dog grooming concept that aims to revolutionize the pet care industry. They discuss the unique S.C.E.N.T. Check system, franchise development strategies, recruitment processes, and the challenges of scaling a franchise network. Tony shares insights for aspiring franchisees, the importance of data and AI in pet care, and the company's ambitious growth plans for the future.
Takeaways
Scenthound aims to disrupt traditional dog grooming with a membership model.
T...
Making Beauty Accessible: The Legacy and Future of Lady Burd with Samantha Burd
Summary
In this episode, Evan J. Cholfin interviews Samantha Burd, owner of Lady Burd Exclusive Private Label Cosmetics, discussing the company's rich history, its commitment to accessibility in beauty manufacturing, and the evolution of the industry. Samantha shares insights on supporting indie brands, the challenges of running a legacy business, and the importance of innovation and sustainability. The conversation also touches on the future of private label beauty manufacturing and how Lady Burd is positioning itself to support the next generation of beauty entrepreneurs.
Takeaways
Samantha's grandmother founded Lady Burd in 1972, breaking barriers...
Digital Domination: Unleashing the Future of Retail with Ideal Co-Founder Adam Zimmerman
Summary
In this episode, Evan J. Cholfin interviews Adam Zimmerman, co-founder of Ideal, who discusses the transformation of retail advertising through digital circulars. Adam shares insights on the evolution from traditional print to digital formats, the benefits of analytics for retailers, the role of AI in targeting and engagement, and the challenges faced in transitioning to digital. He emphasizes the importance of maintaining a familiar feel for consumers while leveraging the advantages of digital content, including video. Adam also outlines Ideal's expansion goals and the exciting trends in retail media.
Takeaways
Ideal started...
Reimagining Cat Care: The BOXIECAT Strategy with VP of Marketing and Creative Shelly Huang
Summary
In this episode, Evan J. Cholfin interviews Shelly Huang, VP of Marketing and Creative at BOXIECAT, discussing the innovative approaches BOXIECAT takes in the pet care industry, particularly in cat litter solutions. They explore the unique subscription model, marketing strategies, consumer education, and the challenges of scaling a premium product. Shelly shares insights on future growth targets, product innovations, and trends in direct-to-consumer (DTC) pet care, emphasizing the importance of understanding consumer needs and providing value beyond price.
Takeaways
The founder's journey led to the creation of BOXIECAT.
BOXIECAT focuses on...
The Ideal Caregiving Coordination Plot: A Chat with Mellie CEO Zvika Goldstein
Summary
In this episode, Evan J. Cholfin speaks with Zvika Goldstein, CEO of Mellie, about the challenges of family caregiving and how Mellie is innovating in this space through technology and personalized support. Zvika shares his personal experiences as a caregiver and discusses the importance of care coordination, the role of employers and health plans, and the future growth strategies for Mellie. The conversation highlights the need for better solutions in caregiving and the potential of technology to improve the lives of caregivers and their loved ones.
Takeaways
Caregiving is a common challenge...
The Aging Playbook: Thoughts with DefenAge's AVP of Brand Strategy & Growth Zack Miskel
Summary
In this episode, Evan J. Cholfin interviews Zack Miskel, Associate Vice President of Brand Strategy and Growth at DefenAge, a skincare brand that focuses on innovative anti-aging solutions. They discuss the origins of DefenAge, its unique technology based on defensin molecules, and the brand's mission to change perceptions around aging. Zack shares insights into their marketing strategies, challenges in a competitive market, and growth targets for the future, emphasizing the importance of education and customer acquisition. The conversation also touches on emerging trends in skincare and the impact of technology and AI on the industry.<...
A Net Zero Journey: Huber's Future with EVP & Chief Sustainability Officer Jennifer Mason
Summary
In this conversation, Evan J. Cholfin speaks with Jennifer Mason, EVP and Chief Sustainability Officer at Huber, about the company's long-standing commitment to sustainability, the impact of being family-owned, and the unique challenges and innovations in responsible sourcing and manufacturing. They discuss the importance of data integrity, employee engagement, and the long-term sustainability goals Huber is pursuing, including a target for net-zero emissions by 2050.
Takeaways
J.M. Huber has always prioritized sustainability as a core principle.
Family ownership allows for a patient approach to sustainability.
Responsible sourcing of wood products...
Ageless Innovation: Navigating Skincare’s Future with Lancer Skincare's Marc Kravets
Summary
In this conversation, Evan J. Cholfin interviews Marc Kravets, CEO of Lancer Skincare, discussing the brand's philosophy, challenges in the skincare market, product development, and the importance of consumer behavior. Marc shares insights on the company's focus on anti-aging products, e-commerce growth, and the impact of technology on customer engagement. The discussion highlights the need for brands to adapt to changing consumer preferences and the strategies Lancer Skincare is implementing to maintain its market position and integrity while expanding internationally.
Takeaways
Marc Kravets has over 25 years of experience in skincare brands.
Lancer Skincare f...
Beauty & Brand Strategy: How Tricoci is Disrupting Haircare with Teri-Ann Marchigiani
Summary
In this episode, Evan J. Cholfin interviews Teri-Ann Marchigiani, VP of Product Development at Tricoci, discussing the brand's expansion into consumer packaged goods (CPG) and the unique strategies employed in product development. Teri-Ann shares insights on the challenges faced in launching new products, the importance of brand awareness, and the role of influencer marketing. The conversation also covers the significance of storytelling in branding, current trends in the beauty industry, and the evolving relationship between salons and retail products. Looking ahead, Teri-Ann outlines objectives for 2025 and the importance of retail distribution for Tricoci's success.
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Modernizing Cleaning: The LIMPIAR Story with CEO & Founder Demi Oloyede
Summary
In this episode, Evan J. Cholfin interviews Demi Oloyede, CEO and founder of LIMPIAR, a company revolutionizing the commercial cleaning industry through eco-friendly practices and innovative technology. Demi shares her journey from cleaning jobs to founding LIMPIAR, the growth of the company, and the importance of sustainable cleaning practices. The conversation covers the challenges of transitioning clients to eco-friendly methods, the misconceptions surrounding green cleaning, and the future of the commercial cleaning industry. Demi emphasizes the need for a balance between sustainability and client needs, the significance of educating clients, and the exciting innovations in upcycling...
Revolutionizing Healthcare for Musicians: A Conversation with Paul Scott, CEO of HAAM
Summary
In this conversation, Evan J. Cholfin speaks with Paul Scott, CEO of Health Alliance for Austin Musicians (HAAM), about the organization's mission to provide healthcare access to musicians in Austin. They discuss the unique approach HAAM takes in partnering with local entities to offer comprehensive healthcare services, the challenges faced in expanding these services, and the importance of addressing mental health issues within the musician community. Paul shares insights on misconceptions about musician healthcare, advice for emerging organizations, and the future goals of HAAM in enhancing healthcare access and support for musicians.
Takeaways
<...Digital Transformation with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare
Summary
In this episode, Evan J. Cholfin speaks with Ryan Anderson, Vice President of Digital at Bridges Consumer Healthcare, about the digital transformation in healthcare brands. They discuss the importance of consumer engagement, the challenges faced in building digital relationships, and the common mistakes OTC brands make in digital marketing. Ryan shares insights on leveraging AI, the significance of retail media networks, and the evolving landscape of consumer healthcare. The conversation emphasizes the need for brands to adapt to changing consumer behaviors and the importance of strategic planning for successful digital transformation.
Takeaways
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Revolutionizing Functional Foods: Protelicious Journey to Parad'Ice with Founder/CEO Sheila Partrat
Summary
In this episode, Evan J. Cholfin interviews Sheila Partrat, the Founder and CEO of Protelicious, who shares her journey of creating functional foods that prioritize health without sacrificing taste. Sheila discusses the origins of Protelicious, the innovative products they offer, including a high-protein ice cream, and the challenges of entering the U.S. market. She highlights the growing awareness of the importance of protein and the dangers of added sugar in diets, while also outlining her goals for the future of the brand.
Takeaways
In this episode, Evan J. Cholfin interviews Sheila Partrat, the...
Revolutionizing Wellness with IV Therapy with Dana Kupper, Franchisee Owner at Prime IV Hydration
Summary
In this episode, Evan J. Cholfin speaks with Dana Kupper, owner of several Prime IV Hydration locations, about her journey into the wellness industry through IV therapy. Dana shares her experiences transitioning from corporate America to entrepreneurship, the unique offerings of Prime IV, and the challenges of raising awareness about IV therapy. The conversation also covers marketing strategies, community engagement, and the importance of hydration for overall health. Dana emphasizes her commitment to making a positive impact on her clients' lives and her vision for the future of her business.
Takeaways
Dana...
Franchising Kids' Haircuts with Amy Leclerc, Co-Owner at Sit Still Kids Salon
Summary
In this episode, Evan J. Cholfin interviews Amy Leclerc, co-owner of Sit Still Kids Salon, discussing the innovative approach to children's haircuts and the franchising model that supports its growth. Amy shares insights on building trust with franchisees and parents, maintaining brand consistency, and the challenges of staffing and recruitment. The conversation also covers marketing strategies, the importance of technology, and future expansion plans for the salon chain.
Takeaways
Sit Still Kids Salon was founded to fill a gap in the children's haircut market.
The salon combines hair care with a...
Premium Packaging with Michael E Salemi, COO at The Packaging Company
Summary
In this episode, Evan J. Cholfin interviews Michael E. Salemi, COO of The Packaging Company, discussing the evolution of custom packaging solutions, the unique approach to premium packaging, and the challenges faced by cosmetic brands. Michael shares insights on sustainability trends, employee retention, and the importance of perceived value in packaging. The conversation also covers the company's growth targets, technical innovations, and the future of the packaging industry.
Takeaways
The Packaging Company focuses on helping customers become viable in the industry.
Their approach emphasizes service over sales, ensuring customer needs are...
Tagatose, a Healthy Sugar Substitute, with Ed Rogers, CEO at Bonumose
Summary
In this conversation, Ed Rogers, CEO of Bonumose, discusses the innovative sugar alternative Tagatose, its production process, health benefits, and the challenges faced with FDA labeling. He highlights the strategic partnerships that Bonumose has formed to scale production and the company's growth targets. The discussion also covers the evolving sugar alternative market and Tagatose's potential role in addressing global health challenges.
Takeaways
Tagatose is a rare monosaccharide with desirable sweetness.
The enzymatic process developed by Bonumose allows for efficient Tagatose production.
Tagatose has health benefits, including being low glycemic and...
The Talent Market and Workplace Culture with Chris Rakel, COO at AEG
Summary
In this conversation, Chris Rakel, COO of AEG, discusses the origins of the company, its unique approach to recruitment, and the challenges faced in the current talent market. He highlights the growth in the engineering sector compared to technology, the importance of building a strong workplace culture, and the future growth targets for AEG. Chris emphasizes the need for a balance between technology and human interaction in recruitment and shares insights on navigating industry changes, particularly in the energy sector. He concludes by reflecting on the importance of learning from experiences and maintaining a strong company...
Supplement Fulfillment with Rihard Piks, Co-founder & CMO at Supliful
Summary
In this conversation, Evan J. Cholfin interviews Rihards Piks, co-founder and CMO of Supliful, a platform designed to help supplement brands scale through innovative fulfillment solutions. Rihards shares the journey of creating Supliful, the challenges faced in scaling the business, and the unique approach they take to support their users. The discussion also covers the expansion of Supliful beyond supplements, the impact of AI and automation on the industry, and the vision for the future as they aim to support more entrepreneurs in the health and wellness space.
Takeaways
Supliful was born...
Running a Franchise Business for Beauty Pros with David Raduziner, Founder, Vice Chair & Chief Development Officer at Salon Freedom Holdings
Summary
In this conversation, Evan J. Cholfin interviews David Raduziner, founder and chief development officer of Salon Freedom Holdings. They discuss the inception and growth of the company, which empowers independent beauty professionals through a unique salon suite model. David shares insights on the challenges and opportunities in the beauty industry, the importance of customer care, and the shift towards independence among beauty professionals. The conversation also touches on marketing strategies, community building, and the exciting trends shaping the future of the beauty industry.
Takeaways
David Raduziner emphasizes the importance of customer care...
Sports Safety with James H Clifford, Chief Marketing Officer & Head of Brand at XSport Mouthguards
Summary
In this conversation, Evan J. Cholfin interviews James H. Clifford, Chief Marketing Officer of XSport Mouthguards, discussing the innovative technology behind their custom molded mouth guards designed to prevent concussions and dental trauma in athletes. They explore the importance of comfort and communication in sports gear, the challenges of educating parents about concussion risks, and the marketing strategies that engage communities. James shares insights on growth targets, philanthropy, and the future of sports protection, including upcoming innovations and the role of digital marketing.
Takeaways
XSport Mouthguards was founded to address concussion issues...
Transforming Wound Care with Rupinder Singh, President, UK & Europe at Gentell
Summary
In this conversation, Evan J. Cholfin speaks with Rupinder Singh, President of Gentell for the UK and Europe, about the company's innovative approach to wound care, its expansion into European markets, and the challenges faced in the healthcare system. They discuss Gentell's unique integrated model, the importance of technology in patient care, and the need for collaboration with the NHS to improve outcomes. Rupinder shares insights on identifying change champions within the healthcare system, navigating regulatory compliance, and the exciting trends in wound care technology. The conversation concludes with a look at Gentell's future goals and...
Healthy Eating with Jeff Fenster, Founder & CEO at Everbowl
Summary
In this conversation, Jeff Fenster, founder and CEO of Everbowl, shares his journey of creating a health-focused dining experience. He discusses the importance of vertical integration in business, the challenges faced in scaling, and how to motivate teams amidst fatigue. Fenster emphasizes the need for strategic market expansion and the role of AI in shaping the future of the food industry. He envisions Everbowl becoming synonymous with healthy eating, aiming to change consumer habits and perceptions around food.
Takeaways
Jeff Fenster's journey into the food industry was unexpected.
Everbowl aims to...
