Fabulist™
Go behind the scenes of the world’s most disruptive independent studios, prodcos, and creative enterprises — to discover the business stories fueling these industry powerhouses. Hi, I’m Joel. I lead the global movement of studios mastering the art of the business. Whether you run a studio in motion, animation, live action, sound, or experiential, this is the show unlike any other. Join the movement at http://joelpilger.com Huge credit to our awesome audio production partner Coupe Studios. Learn more at coupestudios.com © 2019–2025 JPMP
The Studio Was Just the Start: Here Comes Act Two
The Studio Was Just the Start: Here Comes Act Two
In this episode of The Fabulist, Joel Pilger sits down with three powerhouse studio founders—Shawna Schultz (Mass FX Media & 38th and Post), Katwo Puertollano (rezonate), and Samantha Louise (Versus)—to explore what happens after you’ve built a successful studio.
What do seasoned founders build once the studio is humming? How does leadership evolve from momentum to meaning? And how do women in a male-dominated industry define success on their own terms?
This conversation dives into the second act of creative entrepreneurship—from lau...
Paradiso: Build What Scares You
What does it take to create a truly transformational experience—not just an event? In this special episode, Joel Pilger sits down with Paradiso co-founders Hector Ayuso and Marko Pfann to unpack the heart, hustle, and human connection behind this one-of-a-kind gathering in Mérida, Mexico.
Born from a dream—and a desire to break all the traditional “conference” rules—Paradiso set out to eliminate the divide between speaker and audience, to prioritize intimacy over scale, and to create the kind of creative connection that changes lives.
Together, Hector and Marko reflect on the inspiration behind Para...
Aaron Becker and Seth Kleinberg at Filmograph
The best title sequences don’t just introduce a film or TV show—they set the tone, create anticipation, and often become iconic in their own right. In this episode, I connect with Aaron Becker and Seth Kleinberg, the co-founders of Filmograph, a studio that has shaped some of Hollywood’s most memorable visual storytelling moments.
From their early days at Prologue to building a boutique studio that works directly with top filmmakers, Aaron and Seth reveal the real story of Filmograph’s rise, the lessons they’ve learned, and how they’ve adapted in an industry that’s constantly...
The Mill is Gone: The End of the Beginning of Motion Design, Part 4
In this special episode of The Fabulist, Jared Yeater, a former Managing Director at The Mill, joins Ryan Summers, John LePore, and Joel Pilger to break down the shocking closure of The Mill and what it signals for the future of motion design, VFX, and creative studios.
Discussion Points:
Was The Mill’s collapse inevitable?
How much was due to industry shifts vs. mismanagement?
What does this mean for the future of motion design and visual effects?
How shoul...
Sales is a Team Sport
What does it really take to build lasting relationships in the creative industry? In this episode ofThe Fabulist, Joel Pilger sits down with Tony Kadillak, Executive Producer of Business Strategy & Sales at Versus, to unpack the art of business development beyond just sales. From the origins of the Assembly networking event to the nuances of client relationships, Tony shares his philosophy on fostering trust, navigating industry shifts, and why every client interaction is an opportunity to build something bigger. Whether you're a studio owner, a creative leader, or just looking to level up your business game, this conversation is...
Running a Studio: The Italian Way
Welcome to Season 3 of The Fabulist, the podcast for creative studios mastering the art of business. Powered by Coupe Studios, host Joel Pilger travels the world to gather insights from studio leaders who are not just participating in the industry—but reinventing it.
In this episode, we’re diving into the creative powerhouse of Turin, Italy, where two distinct yet interconnected studios, Illo and Algo, are blending art, data, and motion into bold, boundary-pushing work. Joining us are Ilenia Notarangelo, founder and creative director of Illo, and Luca Gonnelli, co-founder and CEO of Algo.
Together, they...
Bravely Making “Brave The Dark” With Derek Dienner
In this episode of The Fabulist, Joel Pilger dives deep with Derek Dienner, founder of Make Films and producer of the upcoming feature film Brave the Dark. Derek shares his remarkable journey from running a thriving commercial production company to navigating the highs and lows of bringing a heartfelt narrative drama to life.
Discover how Derek balances the dual challenges of managing a creative business and pursuing his dream of making impactful films. From securing $4 million in funding during the chaos of COVID, to signing a distribution deal with Angel Studios for a theatrical release in over 2,500 th...
Building Your Brand To Elevate Your Company Brand with Simon Dixon, Mitch Monson, and Carson Hood
In this thought-provoking episode of the Fabulist Podcast, host Joel Pilger brings together a panel of creative industry leaders—Simon Dixon of DixonBaxi, Mitch Monson of Sibling Rivalry, and Carson Hood of BGSTR—for an authentic and inspiring conversation on the evolving role of personal and professional reputation in the creative world.
The discussion explores:
The transition from competition to collaboration and the democratization of the creative industry.The importance of fostering trust and authenticity in relationships with clients, collaborators, and teams.How personal values and actions can positively impact company culture, reputation, and success.Practical advice for cr...The Nash Stash: Current & Creative Business Strategies with Joe Nash
In this episode, I sit down with Joe Nash to unpack the complexities of running a creative studio in today's ever-evolving market.
We dive into: Why authenticity and truly caring about your clients’ challenges are the ultimate game-changers. The shift from traditional agency models to in-house teams—and what that means for studios. The power of curiosity in navigating change and finding new opportunities, from motion systems to experiential design. How to define success on your own terms—whether it’s scaling big or staying small and impactful.Joe shares wisdom from his time working with studios of all sizes...
Your Client Called—They’re Doing It Themselves: Surviving Motion Design’s In-House Insurgence with Justin Cone
In this episode of The Fabulist, I – your host Joel Pilger – am joined by industry veteran Justin Cone at BUCK to tackle some of the biggest shifts currently shaping the motion design world.
We dive into the rise of in-housing, as brands increasingly bring creative work in-house. This trend, while challenging for studios reliant on agency work, is creating fresh opportunities for those ready to build direct, meaningful relationships with brands.
We also get into the role of AI in creative workflows. Justin and I discuss how AI can open up creative possibilities, but only when...
Originality is the Template with Dominic DiMaria
In this episode of The Fabulist, Joel Pilger talks with artist and entrepreneur Dominic DiMaria, co-founder of Das Audie. Together, they explore the art of “positioning” — how creatives can stand out by embracing a unique perspective and refusing to compromise on originality.
Dominic shares his Magnetic framework, a process that helps creatives communicate their authentic voice, transforming how they approach clients and projects.
Tune in for practical insights on breaking through the noise, building a memorable brand, and why “the only ‘next’ that matters is the next first.”
Producers: The Unsung Heroes of Our Industry with Rebecca Olson, Kathryn Henderson, Leyla Rosario, and Jessica Ransom
In this episode of The Fabulist, we tackle one of the most misunderstood roles in the creative industry: “What does a Producer actually do?”
To help answer that question, I’ve brought together an incredible panel of powerhouse Producers – Rebecca Olson, Kathryn Henderson, Leyla T. Rosario, and Jessica L. Ransom – to shed light on the role of these behind-the-scenes masterminds. From navigating complex projects to keeping creative chaos in check, these experts reveal the magic Producers bring to every production.
I’ll admit: I wasn’t cut out to be a Producer...
The Transition to Digital Was Nothing Compared to AI with Michael Gilday
In this enlightening episode of The Fabulist Podcast, host Joel Pilger sits down with Michael Gilday, founder and CEO of Deep Vibe Creative, for an in-depth discussion on the transformation and future of creative industries in the age of AI.
Gilday shares his extensive career journey, from the early days of analog media to the cutting-edge digital era, and highlights the unique skills and crafts that are being overshadowed by technological advancements. Concerned about the diminishing opportunities for students and junior roles in creative fields due to AI technologies, he urges the younger generation to become indispensable...
Your Studio's Future is Brand-Direct with Kevin Rapp
Let's dive deep into the highs and lows of the creative life with Kevin Rapp, the seasoned creative leader and founder of Ultra Friends.
In this episode, Joel Pilger invites Kevin to explore:
Kevin shares powerful insights on finding value in creative work, navigating the tension between business and creativity, and empowering the next generation of creators.
Tune i...
Mackinations: The Dash Studio Story with Mack Garrison
Joel Pilger dives into the intersection of creativity and commerce with Mack Garrison from Dash Studio, addressing industry challenges and trends such as post-COVID screen fatigue, the rise of influencers, and industry disruptions. The pair discuss the importance of diversification, innovation, and community building amidst an evolving landscape. Further topics include Dash Studio’s adaptive strategies, including creating templates for clients, and emphasize the need for flexibility, play, and partnership in the creative field. The conversation also highlights Dash’s initiative, DASH BASH, an inclusive animation festival fostering industry connections and knowledge sharing.
The Fabulist is back!
The Fabulist is back!
The End of the Beginning of Motion Design | Part 3 with Ryan Summers and John LePore
The Fabulist is back! Join host Joel Pilger as he leads this discussion with disruptors Ryan Summers and John LePore into the evolving landscape of motion design. This episode, titled ‘The End of the Beginning of Motion Design,’ highlights the rise of AI, the widening gap between order-takers and tastemakers, and the critical role of strategic creativity.
Whether you’re a studio owner or a curious creative, this episode offers insights into navigating the future of motion and how your job is not to simply ease in or out of this industry, but to stay ahead of its cu...
The End of the Beginning for Motion Design | Part 2 with Ryan Summers and John Lepore
Joel Pilger rejoins forces with Ryan Summers and John LePore for a fresh deep dive into the incredible potential and versatility of motion design! Oh, if you missed PART 1, see the link below.
In this episode, we answer these questions:
- How can motion design skills be seamlessly transferred into adjacent industries, like automotive and experiential design? - Why is it crucial to focus on solving clients' core problems instead of just executing?
We're also exploring the future of motion design with thrilling innovations, from real-time CG tools to mind-blowing immersive experiences...
Beat at loyalkaspar
In a world inundated with brands, one visionary offers a more considered method to branding.
GUEST
Beat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Post-Production by Coupe Studios Music & Sound Design
Engineered by Taylor Marvin, Alex Hawley
Produced by Celia St. Amant, Eric Singer
The Outsourceress: Lidia Scarlat
Special Thanks to Multimedia Storyt...
Orion at Residence
Find out why Residence isn't a holding company in the traditional sense, the overall reception in the industry and what are the championing values of the companies Residence embraces.
GUEST
Orion Tate | Founder, Chief Creative Officer at BUCK and Residence
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Post-Production by Coupe Studios Music & Sound Design
Engineered by Taylor Marvin, Alex Hawley
Pr...
Trailer Season 02
At the heart of every studio, every production company, and every creative enterprise, there is a founder. A dauntless entrepreneur who carved their own path and beat the odds. My name is Joel Pilger, and I like to call this type of courageous human, a Fabulist.
On Season 01 of The Fabulist, we heard the stories that the journey is hardly ever a straight line.
In Season 02, we continue the journey.
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepre...
Ryan & Orion at BUCK
The world’s most celebrated motion design studio balances nonstop evolution with a relentless pursuit of its North Star.
GUESTS
Ryan Honey | Founder, Chief Creative Officer at BUCK
Orion Tate | Founder, Chief Creative Officer at BUCK
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Senior Producer: Jocelyn Arem at Arbo Radiko
Sound Design: Eric Singer at Coupe Studios
The Outsourceress: Lidia...
The End of the Beginning for Motion Design | Part 1 with Ryan Summers and John Lepore
Animation… broadcast design… motion graphics… mograph… motion design…
Looking back over the past 30 years, our field has exploded, regardless of what you call it.
In this veritable tour de force, I’m joined by futurists John LePore (formerly of Perception NYC) and Ryan Summers (IF, DK, Spillt) who argue convincingly that we are just getting started.
Hold on for the ride as we lift the veil, break down walls, and help you make sense of our rapidly evolving industry.
It’s the end of the beginning for motion design, folks.
And that’s a...
Erin at Sarofsky
On the journey to building a legacy, there is a fine line between fragility and stability.
GUEST
Erin Sarofsky | Owner and Executive Creative Director at Sarofsky
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Senior Producer: Jocelyn Arem at Arbo Radiko
Sound Design: Eric Singer at Coupe Studios
The Outsourceress: Lidia Scarlat
TRANSCRIPT
Coming soon
Marcel at STATE Design
Along one studio’s journey to the highest levels, its founder struggles with darkness… only to discover a deeper purpose.
GUEST
Marcel Ziul | Executive Creative Director & Founder at STATE Design
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know a creative entrepreneur who should be on “the list”? Nominate them.
CREDITS
Senior Producer: Jocelyn Arem at Arbo Radiko
Sound Design: Eric Singer at Coupe Studios
The Outsourceress: Lidia Scarlat
TRANSCRIPT
Coming soon
Joe & Mikon at Sibling Rivalry
Sibling’s work is bold, clear, and smart. But as with any creative business, the work is – at most – half the story.
GUESTS
Joe Wright | Co-Founder, Director, Chief Creative Officer at Sibling Rivalry
Mikon van Gastel | Co-Founder, Director, Chief Creative Officer at Sibling Rivalry
HOST
Joel Pilger | Global Consultant at RevThink | Instagram | LinkedIn
NOMINATE A FABULIST
Know an amazing creative entrepreneur who should be on “the list”? Nominate them here.
CREDITS
Senior Producer: Jocelyn Arem at Arbo Radiko
Sound Design: Eric Singer at Co...
