The Food Blogger's Table
The Food Bloggers Table is a podcast for food bloggers & recipe developers! Pull up a chair for authentic conversations, actionable advice from fellow food bloggers and industry experts, and tips for how to make more money from your food blog. My name is Jennifer Holt and I'm a WordPress website designer specializing in custom food blogs crafted to earn top-tier ad income. Join us at the table as we break bread + build brands. 🎀 Custom Website Design - https://jenniferholtdesigns.com/
UGC: The Overlooked Income Stream for Food Bloggers

What if you could create content for brands—without posting it on your blog or Instagram?
In this episode, Kala shares how she turned UGC into a thriving income stream and the exact steps food bloggers can take to pitch, price, and package their work.
If you’re ready to diversify your revenue without adding more to your blogging workload, this is your blueprint.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a...Too Busy to Blog? Time-Saving Systems for Food Bloggers

Think you’re too busy to grow your food blog? This episode will prove you wrong.
Food blogging takes time—but what if you don’t have much of it?
In this episode, we’re tackling the biggest challenges busy food bloggers face: limited time, overwhelm, and the pressure to “do it all.”
You’ll discover realistic strategies to grow your food blog even if you only have a few hours a week, plus how to avoid the burnout cycle that stops so many bloggers before they see results.
Whenever you're ready, here's...
The Truth About Pinterest Traffic: Fewer Pins, More Clicks

Pinterest has been a traffic powerhouse for food bloggers for years—but are you really turning saves into clicks?
In this episode of The Food Blogger’s Table, Jen and Carly, from Pinteresting Strategies, go beyond Pinterest SEO and dive into the strategy behind irresistible pins.
You’ll learn how to write titles that drive click-throughs, why fewer, smarter pins often outperform dozens of duplicates, and clever ways to use recipe variations for fresh content.
If you’re ready to stop relying on luck and start using Pinterest strategically to grow your traffic (and ad i...
Must-Have WordPress Plugins for Food Bloggers (+ Which Ones to Avoid!)

Are your plugins secretly slowing down your food blog—or worse, costing you traffic and ad revenue?
In this episode of The Food Blogger’s Table, Jen is joined by WordPress expert Grayson Bell, of iMark Interactive, to uncover the truth about popular plugins like Jetpack, Monster Insights, Google Site Kit, and more.
We discuss which plugins are worth the investment, which ones are doing more harm than good, and how to set your food blog up for long-term success with clean, optimized tools.
Whether you're optimizing for site speed, SEO, Pinterest, or e-co...
From DIY to Pro: Kathryn’s Kitchen Blog Redesign (+ What Changed for Her Business)

Your recipes are good. Your traffic’s climbing. Your ad income has room to grow.
But your food blog design? Still stuck in DIY mode.
In this episode, I’m joined by Kathryn from Kathryn’s Kitchen Blog, who shares her journey from a dated blog layout to a polished, revenue-ready redesign—launched just days before baby #2 arrived.
We dive into:
Why she knew her old layout was hurting user experience + ad potentialHow we restructured her recipe categories for clarity + growthThe behind-the-scenes of building a mobile-first layout (with visual hierarchy that converts)Why inve...Is It Too Late to Start a Food Blog?

Think you're too late to start a food blog? Think again.
In this episode of The Food Blogger’s Table, Jen sits down with Sue of SueBeeHomemaker.com, a food blogger who launched her blog after 50—and turned it into a thriving business.
They talk about the mindset shifts, tech learning curves, and surprising advantages of starting later in life. Whether you’re 35 or 65, this inspiring conversation will prove that it’s never too late to start blogging—and start earning.
We cover:
How she overcame tech overwhelmWhy age can actually be your super...The Secret to Going Viral on Instagram as a Food Blogger (It’s Not What You Think)

What actually makes a post go viral on Instagram? That's what Jenn Ubbens of The Happy Chef Momma and I are discussing in this episode of The Food Blogger’s Table.
Jenn shares the behind-the-scenes story of how she grew her Instagram account from 2,500 to 80,000 followers—without fancy gear, perfect nails, or a viral strategy.
Just one relatable dessert, a simple call-to-action, and the courage to press record.
You’ll hear how a spontaneous chocolate-peanut-butter recipe video led to a viral moment, and more importantly, how food bloggers like you can reverse-engineer that succes...
Can a Conference Change Your Income?

Can a single conference truly change your income?
In this value-packed episode, I'm joined by Abbey Rodriguez and Chandice Probst of the Tastemaker Conference to explore how in-person events can drive long-term ROI for food bloggers and creators.
We’re not just talking about the cost of a ticket—we’re breaking down:
What a $2,500 investment turned into (spoiler: a 7-figure business!)Why Tastemaker attracts high-level creators, ad networks, and sponsorsHow the conference’s community-first mindset leads to real collaborationsThe strategic programming that delivers advanced education and experienceIf you've ever wondered whether...
Is it Time for a Food Blog Redesign?

In this episode, Lynn, of Fresh April Flours, opens up about her website redesign journey—from a cluttered, outdated site to a beautiful, organized food blog that boosted her confidence, SEO, and income. We talk design, strategy, branding, and why intentional layout matters for food bloggers looking to grow.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!How to Stand Out as a Food Blogger in a Crowded Niche

In this episode, Jen sits down with Lauren from Restored 316 to discuss key strategies to help food bloggers distinguish themselves in a saturated market.Â
Are you ready to finally stand out in the crowded world of food blogging?
🌟 In this episode, Jen & Lauren from Restored 316 dive deep into how authenticity, niching down, and finding your voice can transform your blog from "just another site" to a recognized, trusted brand that loyal followers can’t get enough of.
Discover how you can make your recipe website stand out by focusing on authenticity and finding (+ using...
Pinterest SEO for Food Bloggers in 2025: Massive Traffic, Smart Keywords!

In this deep-dive conversation, Jen sits down with Pinterest expert Tony Hill to uncover exactly how food bloggers can master Pinterest as a visual search engine and skyrocket traffic to their blogs.
🔥 Use code JHolt20OFF (aff link) for $20 off your PinClicks subscription!!
Here’s what you’ll learn in this episode:
Why Pinterest is a game-changer for food bloggersHow to do smart, strategic Pinterest keyword researchWhat makes a pin stand out in a crowded nicheThe difference between Google and Pinterest SEOHow to create multiple pins per post (without being spammy)Why Pinterest traffic may act...Be the Food Blogger to Follow on Instagram

If you’re a food blogger tired of dancing for views and wondering how to actually stand out on Instagram, this episode is for you.
In this conversation, Jen is joined by Lizzie from Wildfeather Co, content strategist + brand voice expert, who breaks down exactly how food bloggers can grow on Instagram with a clear brand voice and content strategy that connects. ✨
We’re talking:
What a brand voice actually is (hint: it’s more than your captions)How to define your brand’s tone + personalityHow content pillars keep your messaging consistentWhy you don’t necessaril...The Power of Branding: How to Build a Food Blog That Stands Out

Are you ready to take your food blog to the next level? In today’s episode, host Jen is joined by Nicola McMillan, a branding expert, to uncover the importance of branding for food bloggers.
Branding is so much more than just a logo design or color palette—it’s about shaping your blog’s personality, mission, and emotional connection with your audience. If you're feeling unsure about how to create a unique identity or wondering how to refresh your current look, this episode is packed with actionable tips you won’t want to miss!
Here’s wha...
The Biggest Security Mistakes Food Bloggers Make (And How to Fix Them!)

In this episode, Jen, custom food blog website designer and Grayson Bell, WordPress tech guru, dive into essential security tips for food bloggers using WordPress. Learn how to secure your site, manage users, and keep plugins up-to-date.
Get actionable advice on using password managers, conducting plugin audits, and setting up two-factor authentication.
Plus, discover the importance of backups and how to implement them effectively. Join us for expert insights to keep your food blog safe and secure!
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog...Systems for Success: Organizing Your Recipes Like a Pro

In this episode, Jen, a food blog website designer, sits down with Jacqui Money, an Airtable systems expert, to talk about why systems are integral to your success as a food blogger.Â
Discover why organizing your recipes is crucial and how Airtable's advanced sorting and filtering capabilities can save you time and make your blog more efficient.Â
Learn expert tips for maximizing your business's potential, improving user experience, + boosting your ROI.Â
Whether you're dealing with 50 or 10,000 recipes, find out how to streamline your content for better management and future profitability.
Whenever you...
Are Ads Actually Decreasing Your Revenue? (+ How to Fix it!)

In this episode, Jen, custom food blog website designer, and Lauren, of Restored 316, delve into the impact of ads on website user experience and how it can affect your views...and your ad revenue.Â
Learn practical tips on optimizing your blog design to balance ad revenue and user satisfaction.Â
Discover insights on managing ad placements, minimizing pop-ups, and leveraging tools like Kadence post blog templates for a streamlined website experience.
▪️ Affiliate Link for --> Beautiful Blog Post Templates
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custo...Running a Successful Food Blog with ADHD

Join host Jen, a food blog website designer, and Danielle Cochran, recipe developer and CEO of The Salty Cooker, for an authentic conversation about running a food blog while managing ADHD and dyslexia.
Learn strategies for overcoming setbacks, structuring your workload, maintaining accountability, and achieving work-life balance.Â
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcase💻 Want to see if we're a good fit? --> Book a Discovery Call Now!How to Make More Money From Ads: A Food Blogger's Journey to Six Figures

Join host Jen, food blog website designer, and Kathryn Donangelo, recipe developer and CEO of Kathryn's Kitchen Blog for an in-depth discussion about her journey to increasing ad revenue.Â
From humble beginnings to achieving six-figure income with Mediavine, discover actionable advice on optimizing SEO, leveraging keyword research, and balancing sponsorships.Â
Learn the importance of updating old content, creating quality recipes, and strategic decision-making to drive traffic and engagement.Â
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Showcas...Upgrade Your Food Photography: Tips to Boost Your Blog’s Appeal

In this episode, Jen, a food blog website designer, and Kala, from Almonds & Apricots discuss the importance of captivating food photography to enhance your food blog.Â
Learn where to start if you want to take better pictures, from figuring out what you don't know to investing in the right gear.Â
Also discover quick tips for improving your photos, such as experimenting with different light and finding inspiration from Pinterest.
Whenever you're ready, here's where you can learn more:
🎀 Jennifer Holt Designs --> Custom Food Blog Website Services🎨 Website Design Portfolio --> Check out the Sh...Leaving the 9-5 Behind for a Thriving Food Blog Business

In this episode, Jen is talking with Florence Jackson of Tasting-Thyme about the inspiring story of a food blogger who transitioned from a secure corporate job to a thriving career in food blogging.Â
We discuss the pivotal moments and challenges Florence faced in making the decision to leave a well-paying, stable job in order to embrace her passion for baking and food blogging.Â
If you’re contemplating a similar career switch, this episode offers invaluable advice on making the leap and finding fulfillment and success in a competitive market.Â
Whenever you're ready, here's where...
Tastemaker Conference Breakdown: Is it Worth the Cost?

Join Jen, a custom food blog designer, and Lynn April, from Fresh April Flours, as they delve into the value of attending the Tastemaker Conference for food bloggers of all levels.Â
Hear about Lynn's first-hand experiences, including unique session formats + networking opportunities, and get tips on how to prepare for your next conference.Â
Discover why Tastemaker is a must-attend event, whether you're a beginner or an expert in the food blogging industry.
🔥 Use coupon code FBT50 (aff link) for $50 off your Tastemaker Conference Ticket!!
Whenever you're ready, here's where you can learn...
Welcome to The Food Blogger's Table

Welcome to The Food Blogger’s Table podcast! A podcast designed for recipe developers and food bloggers.Â
My name is Jennifer Holt, but you can call me Jen, and I create food blogs designed to earn top tier ad income.
I specialize in helping food bloggers take their original, outdated DIY sites and turn them into ad revenue-generating machines that are as elegant as they are efficient.
After working with over 50 individual clients, I began to notice patterns in my most successful clients’ actions, attitudes, and workflows as well as gaps in their uniqu...