Ecommerce Business Podcast

18 Episodes
Subscribe

By: Cody Schneider

Ecommerce Business Podcast

From Zero to $150M in Three Years Using Machine Learning
#18
Last Wednesday at 2:30 PM

Most beauty brands take 7-10 years to reach $150 million in revenue. Spoiled Child did it in three by redefining the anti-aging category as "age-control" and leveraging Oddity Tech's AI-powered infrastructure. While competitors fought over shrinking market share with traditional anti-aging messaging, Spoiled Child expanded the addressable market by 300% through category innovation and data-driven personalization.

Oddity CEO Oran Holtzman had already proven the model with Il Makiage, scaling it from zero to $250M in online revenue in just three years. The team applied those same platform economics—AI matching, machine learning personalization, and direct-to-consumer distribution—to launch Spoiled Chil...


The Single-Product Simplicity That Redefined a $3.2B Industry
#17
Last Tuesday at 2:33 PM

While most breast pump companies compete on complicated technology and medical features, Haakaa built a $3.2 billion industry disruptor with elegant simplicity—turning a single silicone product into a global brand spanning 40+ countries. Founder Ellie Skelton's garage experiment challenged the industry's accepted complexity, proving that mothers wanted effectiveness over engineering.

What separated them from competitors:

Clinical validation through lactation consultant partnerships built instant credibility without traditional medical marketing costsDigital-first strategy generated $500K additional revenue in 11 months through integrated Google Ads and SEOCommunity-driven content transformed social media into an education platform, creating organic brand evangelistsSystematic portfolio expansion served cu...


How a Fragrance Dupe Brand Made $35M in 6 Months
#16
Last Monday at 6:38 PM

Oakcha didn't just undercut luxury fragrance—they repositioned it. While legacy brands buried pricing in retail markups and celebrity endorsements, Oakcha hit $35M in six months by selling quality dupes direct to consumers.

The founder spotted a gap: Gen Z and Millennials wanted luxury scents without the $300 price tag or department store ritual. Oakcha delivered near-identical formulas at a fraction of the cost, using TikTok virality and influencer authenticity instead of traditional advertising.

Here's what made their approach different:
• Targeted the $11.7B fragrance dupe market with transparent positioning—not knockoffs, but accessible luxury
• Leverage...


How 2 People Built a $75M Brand From Their Garage - Fresh Clean Threads Case Study
#20
10/07/2025

Sign up for Graphed - https://www.graphed.com/

A husband–wife team turns a simple insight (“basic tees shouldn’t be bad or overpriced”) into a $75M brand. This episode unpacks the exact validation, marketing, ops, and scaling moves behind Fresh Clean Threads—and how to apply them to your own business.


Episode Summary

Fresh Clean Threads identified a classic market inefficiency (cheap & terrible vs. pricey & meh), launched at the height of the subscription boom, validated demand before investing, and built a customer-obsessed foundation that later scaled through data-driven marketing, model evolution...


The Rise and Fall of Elvie: Lessons from a $156M Femtech Failure
#15
10/02/2025

Welcome to another deep dive into business growth lessons. In today’s episode, we break down one of the most striking stories in modern entrepreneurship—the rise and fall of Elvie, a femtech pioneer that raised $156 million and built category-defining products, only to collapse in 2025.

This isn’t just a startup failure story—it’s a masterclass in the difference between product success and business sustainability. Elvie proved there was explosive demand for premium women’s health technology, but struggled to build a model that could scale profitably.

What You’ll Learn in This Episode

How Elvie va...


Profitable from Day One: Salt & Stone's $150M Growth Story
#14
09/30/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, we examine the scaling story of Salt & Stone, a personal care brand that grew from $500,000 in revenue to $150 million in just seven years. Unlike many direct-to-consumer (DTC) companies, Salt & Stone maintained profitability from day one while simultaneously building a durable brand. The discussion highlights the strategic frameworks that supported this growth, focusing on product development, market timing, brand positioning, financial discipline, channel strategy, and customer acquisition.

Key Lessons from Salt & Stone

1. Product Development Framework

Founder...


How Spacegoods Cracked Direct-to-Consumer at Scale
#13
09/25/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In 24 months, Spacegoods transformed from startup idea to £8.4M revenue powerhouse. This isn't another feel-good founder story—it's a tactical breakdown of the systems that drove explosive growth in Europe's functional mushroom market.

Discover the counterintuitive strategies behind their success: Why they positioned as "coffee plus" instead of coffee replacement. How they achieved 52% subscription revenue when industry average is 40%. The ÂŁ5,000 daily Instagram ad strategy that reduced acquisition costs by 50%. Their three-tier retention system that cut churn to 5.2% vs 7.5% industry standard.

We...


From Military Contractor to $20M Premium Brand: The Impact Dog Crates Growth Strategy
#12
09/24/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

How does a military aluminum contractor build a $20 million business selling dog crates at $800 each? This deep dive into Impact Dog Crates reveals five critical growth principles that apply across industries: leveraging existing expertise for premium market entry, using vertical integration as competitive advantage, scaling through digital transformation, executing flawlessly at premium price points, and continuously innovating while maintaining differentiation.

We'll examine Impact's journey from government contracts to global e-commerce success, including their 552% Facebook advertising growth, international expansion strategy, and the...


From $1M to $101M: Our Place's Exact DTC Growth Playbook
#10
08/18/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

Dive deep into one of the most successful DTC growth stories of the past five years. Our Place scaled from $1M to $101.4M in revenue by mastering founder-market fit, strategic product development, community-first marketing, and operational excellence. This episode breaks down their exact playbook with actionable frameworks every DTC entrepreneur can implement.


🎯 Key Topics Covered


1. Founder-Market Fit Strategy

How to combine complementary expertise for competitive advantageUsing personal pain points for market validationCreating emotional moats through mission-driven dif...


Drops, Data, Discipline: Mejuri’s $188M DTC Blueprint
#9
08/14/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this solo breakdown, we reverse-engineer Mejuri’s growth from ~$100K to ~$188M revenue in nine years. You’ll hear how the team ditched a failed crowdsourced model for tight in-house design, reframed fine jewelry for every day, and operationalized a weekly drop cadence that compounds demand, speeds feedback, and lowers inventory risk. We cover their build-vs-buy tech shift (full Shopify migration in variety: Moving to in-house design unlocked brand coherence, quality control, and scalable operations.Positioning unlock: “Fine jewelry for every day” expanded...


How Bezel Built a $750M Marketplace by Saying “No” to 27% of Customers
#8
08/13/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

What if turning away more than a quarter of your potential customers could accelerate growth? That’s exactly what Bezel, a $750M luxury watch marketplace, did — and it’s the foundation of their competitive moat.

In this deep-dive episode, you’ll learn how founder Quade Walker transformed a broken luxury watch buying experience into a thriving platform by leveraging 8 proven business frameworks. We unpack how Bezel:

Identified a $24B+ market gap driven by demographic shifts and unmet customer expectationsBuilt a compleme...


163-year-old company repositioned into quiet luxury brand to grow from €1.6M to €28M
#7
07/03/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, we break down one of the most remarkable turnaround stories in British business history. Sunspel, a 163-year-old textile company, transformed from a failing ÂŁ1.6 million business on the brink of closure to a ÂŁ28.5 million luxury brand - a 1,680% revenue increase over 18 years. This isn't just another success story; it's a masterclass in disciplined strategic thinking that challenges conventional business wisdom.


Key Guest/Company Profile

Sunspel - Founded in 1860, this British heritage textile company was acquired by Ni...


$1.2 million in revenue selling functional mushrooms
#6
07/03/2025

Episode Overview

Dive deep into the fascinating world of functional mushrooms with Forage Hyperfoods, a Canadian company that's carved out a unique position in the booming wellness market. From wild-harvested Chaga in Quebec's boreal forests to innovative coffee blends, discover how founders Jonathan and Chanel Murray built a $1.2 million business in just four years.


What We Cover

Company Background & Vision

Founded in 2020 in Carleton Place, OntarioCo-founders: Jonathan Murray (CEO) and Chanel Murray (Co-founder & Division President of Wellness)Mission: Making high-quality medicinal mushrooms more accessibleCurrent scale: 7-9 core team members, 60+ independent harvesters, $1.2...


How AI is Replacing UGC Creators: 1,000 Ads in a Click
#5
04/15/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.

Timestamps: 
00:00 – Why top e-commerce advertisers generate 1,000s of creativ...


TikTok Shop Crash Course: His Creator Network Does 1% of TikTok’s Daily Sales
#4
03/17/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, I chat with Mike Rama, founder of Brands Meet Creators, about the latest developments and tactics for succeeding on TikTok Shop. We discuss how brands can harness creator-driven sales, the shift in leverage toward high-quality affiliates, and the importance of pairing paid incentives with commission structures. Mike shares insights on how major brands are using TikTok Shop as a break-even (or even loss-leader) strategy to trigger massive halo effects on Amazon, DTC stores, and even in retail. We also explore...


$10M+ amazon expert shares everything that is working in 2025
#3
03/03/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, Jordan Seefeldt, Vice President of Strategy at Pirawna, takes us on a deep dive into Amazon marketing strategies, breaking down the platform's complexities and revealing the keys to success for e-commerce brands. The discussion covers Amazon's ranking algorithms, inventory management, paid ad strategies, and why every consumable product brand should be on the platform.

Timestamps:

00:00 – Introduction to Amazon as a Sales Channel03:45 – Why Amazon is Misunderstood by D2C Brands08:30 – The Biggest Mistakes Brands Make on Amazon13:20 – ROAS vs...


Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget
#2
02/17/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.

Key Topics Covered:

Why page speed optimization is a ga...


This Simple Ecom Funnel Increases AOV by 2x
#1
02/14/2025

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

Optimizing E-Commerce Funnels for Maximum ROAS with Sanjay from Replo

In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking...