The Conversion Clinic
Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.
How to Setup Rank Math (The Right Way in 10 Mins + Free SEO GPT)

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Rank Math is one of the most powerful and beginner-friendly SEO plugins for WordPress, designed to help you optimize your website for search engines with ease. In this tutorial, you’ll learn step-by-step how to set up Rank Math from installation to configuration. I’ll guide you through connecting your site, configuring general settings, and enabling essential SEO fea...
How to do an SEO Audit With Screaming Frog (#1 Way to Fix Issues Fast)

🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, you’ll learn how to do an SEO audit with Screaming Frog step by step. We go through how to crawl your site, find issues like broken links and pages that load slow. I also show you how to check for duplicate content and make sense of the data. Whether you're fixing an old site or checking a new...
How to Calculate Google Ads Budget (#1 Way to Find Your Daily Spend)

🔥This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Struggling to figure out how much to spend on Google Ads? In this video, I’ll walk you step-by-step through calculating the right budget for your campaigns. You’ll learn how to set goals and make sure your ad spend is working towards your business objectives. We’ll also cover mistakes advertisers make when setting budgets and how to av...
Why Is My Google Ads Strength Poor? (1M Ads Prove It Doesn’t Matter)

🔥This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Most business owners worry about their Google Ads Quality Score, thinking it’s the key to lowering costs and improving results. The truth is, Quality Score is only one part of the ad equation. In this video, I’ll break down why Quality Score isn’t as important as you’ve been told, and how you should instead mea...
How to Exclude Locations in Google Ads (#1 Way to Block States, Cities & Countries)

🔥This is the fastest way to turn Google Ads and SEO into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, you’ll learn exactly how to exclude locations from your Google Ads campaigns using Fraud Blocker. I’ll talk about how to identify locations you might want to exclude and prevent your ads from showing there. You’ll see how this protects your budget and how it can increase your return on ad spend.
Article m...
How to Set Up PMax for Your Top 20% Bestsellers (Stop Wasting Google Ads Budget)

🔥This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, you’ll learn exactly how to set up a Performance Max campaign focused on your top 20% bestselling products. We’ll walk through how to segment your products and structure your asset groups for maximum return.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing wha...
How to Create a Feed Only PMax Campaign (Full Setup in 5 Mins + 1 Setting to Disable)

🔥This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Let’s talk about how to create a Feed Only Performance Max Campaign in Google Ads. I’ll go over the campaign setup and key optimization strategies that help feed-only campaigns perform better. By the end, you’ll know exactly how to launch a feed only Performance Max campaign that is consistent and profitable.
WhatConverts (mentioned...
What Is Impression Share in Google Ads? (3 Ways to Improve It Fast)

🔥 The Conversion Clinic is the fastest way to turn Google Ads & SEO into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Impression share shows you the percentage of times your ads were displayed compared to the total number of chances they could’ve appeared. We’ll go over how it’s calculated, what factors affect it - such as budget, bids, and competition - and how to use this metric to improve your campaign’s ROI.
Search impression share is (impressions you got / total...
What Is Lost IS Budget in Google Ads? (3-Mins to Know If You Should Spend More)

🔥 This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2If you’ve ever seen Lost IS (budget) in your Google Ads dashboard and wondered what it means, I’ll explain it simply in this video. Lost IS (budget) refers to the percentage of time your ads weren’t shown because your budget was too low. I’ll show you how to find it, why it happens, and what to do about it.🔥 Running Google Ads can feel l...
How to Use WriterZen for Keyword Research (4-Min Guide to Better SEO)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, you’ll learn exactly how to use WriterZen for powerful keyword research. I’ll go through the entire process, from discovering new topics to researching keywords. Whether you’re doing SEO for your blog or a business owner wanting to improve your website, this tutorial will help you find the best SEO opportunities.
Image SEO Best Practices (90% Smaller File Sizes + Free GPT for Alt Text)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
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Image SEO is one of the easiest ways to improve your SEO. In this video, I’ll break down the best practices for optimizing your images, and how these strategies can make your website faster. You’ll also learn how to avoid common mistakes that actually hurt your SEO.
ChatGPT template mentioned in video...
How to Delete Plugins in WordPress (I Removed 20+ to Boost Speed & SEO)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Let’s talk about how to safely delete plugins in WordPress. I’ll show you the difference between deactivating and deleting a plugin, and why it matters for your site’s performance and security. Whether you’re managing a blog or an online store, this tutorial will help you make your website faster and easier to manage.
How to Use Answer the Public (3-Min Keyword Research for Better SEO Content)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
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Let’s talk about exactly how to use Answer the Public. Whether you’re a business owner and trying to improve your digital marketing, this tool helps you generate ideas that your audience actually cares about. We’ll walk through how to research keywords and find topics that you can create blog posts for.
Website...
How to Redirect a Page in WordPress (301 vs 302 vs 307 Explained)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Need to redirect a page in WordPress without breaking your site or confusing your website visitors? In this video, I’ll talk about the easiest ways to set up website redirects on WordPress. Whether you’re updating a URL, deleting a page, or restructuring your site, proper redirection is important for your website’s SEO and for your website v...
How to Edit URLs in WordPress (#1 Way to Edit Slugs for SEO)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
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What exactly is a permalink, and why does it matter for your website? In this video, I’ll talk about what a permalink is, how it’s different from a regular link, and why it plays an important role in SEO. You’ll learn how to customize permalinks and how to avoid common mistakes. If you’re a business ow...
Max Clicks vs Max Conversions (3 Examples to Help You Decide... Backed by $53M Results)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Trying to decide between Max Clicks and Max Conversions in Google Ads? I’ll talk about the differences and explain when to use each bidding strategy. Whether you’re looking to get sales fast or optimize for leads and sales, you’ll learn how each strategy impacts performance and ad budget.
WhatConverts (mentioned in video...
How to Remove Comments in WordPress (I Deleted 76,221 in Minutes — Here’s How)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, you’ll learn how to remove comments from your WordPress site. Whether you want to disable comments on specific posts, pages, or across your entire site, I’ll walk you through the exact settings you can use. You’ll also discover how to clean up old comments and prevent future comments from appearing.
How to Use Contrast in Web Design to 3x Your Conversions

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, we’ll break down how to use contrast in web design to create websites that are easier to navigate. You’ll learn how contrast improves readability and guides website visitors. We’ll cover practical tips for using color and spacing to create clear designs. I’ll also show you common mistakes of designing a website and how to...
The #1 Google Search Ads Strategy for Local Leads (Save $1,000s in Wasted Budget)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, I reveal a great Google Search Ads strategy to consistently get local leads. You’ll learn how to target the right keywords and advertise to a local audience. I’ll also break down the common mistakes most businesses make and show you exactly how to avoid them. Whether you’re a service provider, local shop, or consul...
What Is a Good CTR for Google Ads? (Real Data From 95+ Campaigns)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Click-through rate (CTR) is one of the most important metrics in Google Ads, but what actually is a good CTR? In this video, we break down average CTR data across different campaigns and explain what you should go for based on your campaign type.
🔥 Running Google Ads can feel like throwing money into a blac...
Morningscore Review (10-Min SEO Comparison: Ahrefs vs Semrush vs This)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, we review the SEO tool Morningscore, and compare it with other SEO tools such as Ahrefs and Semrush. We’ll cover what Morningscore does differently and whether it can compete with Ahrefs and Semrush. If you’re looking for an SEO tool that’s simple and effective, this review will help you decide.<...
How to Use PMax Listing Groups (Save $1,000s in Google Ads by Splitting Products Right)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Performance Max Listing Groups are a helpful way to organize and control your product listings in Google Ads. In this video, I’ll show you how to set up, segment, and optimize your Performance Max Listing Groups for better campaign performance. You’ll learn how to structure your groups to get more visibility on your best products while optimiz...
Shared Budgets in Google Ads (2X Your Best Campaigns Automatically)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
This is how to use Shared Budgets in Google Ads in order to simplify ad budget management across multiple campaigns. I’ll show you step-by-step how to set it up and when it makes sense to use one. Shared Budgets help you maximize performance by letting Google automatically spend your ad budget where it’s needed most.
<...
What Is Indexing in SEO? (Get on Google and Bing Automatically)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
If you want your website to show up in Google search results, you need to understand indexing. In this video, I’ll go over what indexing in SEO really means, how it affects your rankings, and what you can do to make sure your pages are properly indexed by search engines
🔥 SEO can feel like an endless...
Negative Keyword Match Types Explained (Save $1,000s in Wasted Google Ads Spend)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Negative keywords are one of the most powerful tools in Google Ads, but most people use them the wrong way. In this video, you’ll learn the differences between broad, phrase, and exact match types for negative keywords. I’ll break down how each one works, when to use them, and an example. If you want to scale your ad...
How to Add UTM Parameters to Google Ads (Free Template!)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Free template mentioned video:
{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}
Want to track where your conversions are really coming from? In this video, I’ll show you exactly how to add UTM parameters to your Google Ads. Whether you’re running one campaign or a lot, this will help you make sm...
How to Add Canonical Tag in WordPress (3 Real Examples Explained)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Worried about duplicate content hurting your SEO? In this video, I’ll show you how to add a canonical tag to your WordPress site the right way. Adding canonical tags allows Google to know which version of your page to index, which helps to protect your rankings.
Check out RankMath here! https://rankmath.com/?ref=josiahroche2
...
How to Get Refund From Google Ads (Block 5,000+ IPs With This Tool)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
If you’ve ever been charged by Google Ads and felt the charge was from spam, this video walks you step-by-step through how to request a refund. We explain exactly what qualifies for a refund, how to submit your request, and what to expect during the process. In addition, we’ll talk about a tool that helps you get a r...
How to Add Negative Keywords to Performance Max (400+ Ideas in 90 Secs)

🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
This is how to add negative keywords to a Performance Max campaign in Google Ads. I’ll walk you through why negative keywords matter and how to add them to a specific campaign. Adding negative keywords is perfect for keeping your campaign focused.
Negative keywords list mentioned in video: https://fraudblocker.com/articles/the-u...
What is Robots Txt in SEO? (This 1 File Made My Site Load 2x Faster)

📌 Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉 https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Let’s break down what a robots txt file is and why it matters for your website’s SEO. I’ll show you how it helps bots know which pages to crawl and which ones to ignore. If you want better control over how your site appears in search results, this video is a great place to start.
🔥 SEO can feel like an endless guessing game, with consta...
5 Things Google Wants From Your Blog Posts (But Won’t Tell You)

📌 Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉 https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Let’s talk about the 5 main things Google really looks for in your blog posts. We talk about stuff like quality content and making your site easy to read. I’ll also cover the importance of internal linking and why updating old posts can actually help your SEO. If you want to write blog posts that show up better in Google Search, this video is a good st...
3 Ways to Structure Your Google Ads (And the Best One to Use!)

🔥MARKETERS ARE COPYING THIS $73M SEO & ADS SYSTEM LIKE IT’S A CHEAT CODE:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Trying to figure out how to structure your Google Ads campaigns? In this video, you’ll see the pros and cons of each type of structure, and more importantly, which one tends to actually work best for most accounts. If your Google Ads feel messy or difficult to manage, this will clear things up.
🔥 SEO can feel like an endless gu...
How to Increase Organic Traffic (My Clients’ SEO Grew by 300,000+ in 12 Months)

📌 NEW Templates and SOPs — Join the SEO & Ads community built to scale brands past $1M
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Let’s talk about how to build a strong SEO foundation and do the basics really well. I’ll go into keyword research, fixing site structure, improving internal linking, and writing content that actually is relevant to your audience. I’ll also share what doesn’t work, so you know that to avoid. If you want to learn how to increase orga...
How to Analyse Websites for SEO (Do These 13 Checks NOW or Stay Invisible!)

📌 NEW — Join the SEO & Ads community built to scale brands past $1M
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
If you’re wondering how to analyse a website for SEO, this video breaks it down in a super clear way. We walk through 13 practical checks you can run on any website to see how it’s really doing in search engines. From crawling issues to low-quality backlinks, this isn’t just about checking boxes, but it’s about spotting what’s actually hurting your ra...
What Are Callouts in Google Ads? (Get 20% Higher CTRs)

In this video, we break down what callout extensions are in Google Ads and how to use them properly. Callouts let you add extra bits of text below your ad to highlight key things—like free shipping, 24/7 support, or price matching. They don’t cost extra and can help your ads stand out more. We’ll show you how to write good ones and where to add them in your campaign. If you set them up right, they can actually help boost your click-through rate by around 20%.
🔥 Running Google Ads can feel like throwing money into a black hol...
What Is Content Gap Analysis in SEO? (Explained in 2 Minutes!)

Let’s talk about what content gap analysis in SEO actually means. You’ll learn how to spot missing content on your site compared to your competitors and figure out which topics you should be covering to rank better. It’s not about guessing - this is an efficient way to find what your site’s missing and where there’s a chance to grow.
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right tr...
What’s the Difference Between Direct and Organic Traffic? (3+ Easy Examples)

Let’s break down the difference between direct traffic and organic traffic in simple terms. You’ll learn how each type shows up and why they matter for understanding your website traffic. We’ll go over examples to help you spot the difference, like when someone types in your URL versus finding you through Google Search.
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat...
3 Simple Ways to Use EEAT to Rank #1 on Google (Faster)

Want to rank #1 on Google faster? Nowadays, it’s all about EEAT - Expertise, Experience, Authority, and Trust. In this video, we break down three simple ways to boost your site’s EEAT, so Google sees you as a trustworthy website. You’ll learn how to showcase real-world experience, build authority, and improve trust signals that Google looks for. If you’re struggling to climb the rankings, these practical tips will help you gain an edge without overcomplicating SEO.
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of c...
How to Duplicate a Campaign in Google Ads – in 30 Seconds

Duplicating a campaign in Google Ads is a quick and easy way to save time, especially if you want to reuse settings from a successful campaign. In this video, I’ll show you how to copy a Google Ads campaign, adjust the settings, and launch it without messing up performance. Whether you’re running search, display, or shopping ads, this method will help you keep things consistent while testing new campaigns.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the ri...
How to Name Images for SEO with Alt Text (FREE ChatGPT Prompt)

📌 This video is a module from our paid community in Skool. Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉:
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Let’s talk about how to choose simple, clear file names for your images and why that actually matters for Google. I’ll also show how to write alt text that’s useful - not filled with keywords, but still helps your images show up in search.
🔥...