Serving Success

40 Episodes
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By: Matt Jennings

SERVING SUCCESS: BITE-SIZED TIPS AND TOOLS FROM THE WORLD’S BEST RESTAURATEURS Serving Success is your trustworthy source for tools and tactics from the brightest minds in the restaurant industry. The team behind MAJC, including award-winning chef and restaurateur Matt Jennings, helm this podcast. These brief episodes provide essential tools and actionable insights you need to make immediate improvements in your business. Each bite-sized episode dives into a specific topic, ranging from how to score a cookbook deal, land a spot on the Food Network, earn your first Michelin star, and master PR without a publicist. Listeners gain exclusive access to...

How to Lead with Hospitality
#131
Today at 12:00 PM

Taylor Scott breaks down what it truly means to lead with hospitality through action, emotion, and connection. He shares how great leadership mirrors the best guest experiences, driving loyalty and engagement through intentional service.

Takeaways:

Mirror the emotional connection of great hospitality in your leadershipLead by being human, emotionally connected, and service-drivenTreat your team the way you treat guests to build loyalty


Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early ac...


How to Build a Restaurant Culture That Actually Works
#130
Yesterday at 12:00 PM

It’s time to stop focusing on what’s broken and start building what’s next. Chef Matt Jennings reframes restaurant culture as a place of growth, creativity, and real opportunity for future leaders.


Takeaways:

Recognize hospitality as a space for career and personal developmentMake leadership development part of your systemsCreate workplaces that feel good and function well

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC...


How to Align Passion, Purpose, and Process
#129
Last Wednesday at 12:00 PM

Chef Matt Jennings discusses how aligning your passion, purpose, and process is the foundation of sustainable hospitality leadership, and what MAJC is doing to make that a reality for more operators.


Takeaways:

Reground your business in what matters most to youCreate systems that translate passion into repeatable outcomesBuild long-term leadership skills beyond the kitchen or front-of-house

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC co...


How to Lead with Empathy in Hospitality (and Still Get Results)
#128
Last Tuesday at 12:00 PM

Hospitality leadership is evolving, and chef Matt Jennings believes the next generation of leaders needs to listen more than they speak. This episode explores what true leadership looks like today.


Takeaways:

Shift from top-down commands to active listening and supportRedesign hospitality systems to attract and retain younger talentLead with empathy to build better, stronger restaurant teams

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC co...


How to Spot the Patterns Shaping the Industry
#127
Last Monday at 12:00 PM

Chef Matt Jennings shares two major industry trends he’s watching closely: shifting civic policies affecting local restaurants and ongoing challenges around staffing.


Takeaways:

Watch how local regulations affect restaurant operations and marginsAdjust hiring and training for a younger, less experienced workforceBuild systems that support your team, including undocumented workers

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.<


How MAJC Expert Sessions Connect Operators to the Best in the Business
#126
08/08/2025

In this episode, chef Matt Jennings breaks down what makes MAJC’s Expert Sessions so valuable, and why live access to industry leaders is changing the game for operators.


Takeaways:

Learn from experts in finance, HR, sustainability, wellness, and moreInteract live with top operators and hospitality leadersUse Expert Sessions as a professional development resource for both you and your  team

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early acces...


How MAJC Office Hours Provide Real-Time Support
#125
08/07/2025

Chef Matt Jennings shares what makes Office Hours inside the MAJC community so powerful, and why real-time, judgment-free conversations are helping operators grow faster and feel less alone.


Takeaways:

Create space for tough, honest business conversationsLearn directly from trusted experts in HR, finance, and operationsMake weekly problem-solving a leadership habit

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...


How to Build a Hospitality Community That Actually Helps
#124
08/06/2025

What does the MAJC community offer? Chef Matt Jennings walks through the tools, relationships, and shared values that make this platform different.


Takeaways:

Find peer support across operations, finance, HR, and moreLearn from others’ wins and mistakes to shorten your pathAccess exclusive tools and guidance designed for hospitality leaders

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How MAJC Is Redesigning Hospitality Support
#123
08/05/2025

Why did chef Matt Jennings co-found MAJC? In this episode, he shares the personal experiences that inspired him to build a hospitality community, and what operators actually need right now.


Takeaways:

Support operators facing burnout, uncertainty, and isolationCombine systems, creativity, and technology in one spaceBuild solutions that scale without losing the human element

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at...


How to Reclaim Control When Your Business Is Running You
#122
08/04/2025

If it feels like your restaurant is running you, you’re not alone. Chef Matt Jennings offers strategies for stepping back, assessing, and regaining control of your time and energy.


Takeaways:

Schedule weekly strategy sessions, even if just two hoursUse team input to evaluate what’s working and what’s notEvaluate projects that drain energy without adequate return

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC...


How to Keep Your Team Truly Aligned
#121
08/01/2025

Chaos is part of the job, but alignment is a choice. Chef Matt Jennings shares why clear communication and smart systems are the foundation of every resilient team.


Takeaways:

Standardize team communication tools across shifts and rolesBe explicit about your vision instead of assuming team alignmentBuild architecture before expecting results

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...


How to Build Systems That Actually Work
#120
07/31/2025

Every operator talks about systems, but how do you build ones that actually work? Chef Matt Jennings shares how his restaurants handled everything from R&D to bar maintenance.


Takeaways:

Document and iterate on R&D processes with full team inputDesign systems with ownership in mind, not just complianceLayer small systems to create a culture of accountability

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MA...


How to Recognize When It’s Time to Close Your Restaurant
#119
07/30/2025

Chef Matt Jennings opens up about the hardest decision of his career: closing his restaurant. This deeply personal episode explores what led to that moment, and what other operators can learn from it.


Takeaways:

Monitor cash flow, receivables, and market fitKnow when your well-being needs to come firstTransparency with yourself is a leadership skill

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...


How to Lead Without Micromanaging
#118
07/29/2025

Chef Matt Jennings reflects on a leadership lesson learned the hard way, and how it changed how he supports and empowers his team. If you’ve struggled with micromanagement or middle-manager turnover, this one’s for you.


Takeaways:

Balance trust and accountability with systemsAvoid giving too much freedom without adequate toolsMiddle managers need support and structure to thrive

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MA...


How to Prepare for Restaurant Ownership Before You Open
#117
07/28/2025

What do you wish someone told you before opening your first restaurant? Chef Matt Jennings shares his answer, and it’s not what you’d expect. This episode highlights the behind-the-scenes logistics most new operators miss.


Takeaways:

Build a trusted network of service providers before you openCreate real feedback loops with guests to stay adaptableLet market demand, not ego, guide your decisions

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get ea...


How to See the Operator Role for What It Really Is
#116
07/25/2025

In this kickoff episode, Carolyn Grillo flips the script and interviews chef Matt Jennings, co-founder of MAJC, about his journey from acclaimed chef to founder. Matt opens up about what he got wrong in business and how that experience shaped his mission today.

Takeaways:

Prioritize business systems and financial literacy from day oneProfitability requires structure, not just passion and creativityProactive leadership beats reactive decision-making

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To...


How to Raise Capital Without Giving Away the Business
#115
07/24/2025

From debt to equity to grants, Lauren Fernandez breaks down the full range of capital options restaurant founders can access and how to match funding to your stage of growth.

Takeaways:

Align capital choices to your stage, control preferences, and risk toleranceExplore debt, SBA loans, angel investors, and private equity optionsDon’t overlook grants, fellowships, and other non-dilutive capital sources

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to t...


How to Offer Equity to Employees Without Losing Control
#114
07/23/2025

Equity is a powerful tool. Lauren Fernandez explains how founders can share upside while protecting ownership and preserving future capital flexibility.


Takeaways:

Grant equity carefully and only when it drives real retentionUse employee profit pools or profit shares instead of voting sharesCreate internal, flexible programs that align with long-term goals

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...


How to Structure Partnerships That Actually Work
#113
07/22/2025

Money and management aren’t the same thing. Lauren Fernandez explains how to define operating roles, accountability, and partnership structure from day one.


Takeaways:

Clarify responsibilities and job titles inside your partnershipDistinguish between passive investors and operational partnersDocument reporting lines, hiring authority, and accountability systems

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Take on Investors While Avoiding Legal Pitfalls
#112
07/21/2025

Lauren Fernandez outlines the most common legal mistakes operators make during fundraising and how to protect your business, your future, and your team.


Takeaways:

Separate investment agreements from promised services or perksDo due diligence on your investors, including background checksInclude buy-sell clauses, dispute resolutions, and exit strategies in agreements

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Avoid Common Legal Mistakes
#111
07/18/2025

Lauren Fernandez shares why it’s critical to evaluate people, not just capital, before you take investor money—and how to avoid costly partner mistakes.

Takeaways:

Prioritize integrity, transparency, and humility in partner selectionAssess how a new partner would support your team long-termSet clear personal filters to guide decisions

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Structure Ownership as Your Restaurant Group Grows
#110
07/17/2025

Lauren Fernandez breaks down how to structure multiple entities inside a growing restaurant group, and why it’s critical for managing risk, minimizing taxes, and planning for expansion.


Takeaways:

Form parent LLCs with separate operating subsidiariesSeparate intellectual property, franchising, and manufacturing entitiesUse ownership structures to insulate risk and simplify future deals

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC...


How to Avoid Costly Mistakes While Scaling Your Business
#109
07/16/2025

Lauren Fernandez reveals the most common and most expensive scaling error operators make: choosing the wrong location.


Takeaways:

Vet real estate decisions with full data and on-the-ground observationUnderstand customer patterns beyond income levelsUse brokers, site analytics, and franchise disclosure documents as resources

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Build a Franchise Playbook That Actually Works
#108
07/15/2025

Your grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.


Takeaways:

Build a 90-day marketing ramp-up before opening dayCreate organic local buzz through grassroots outreachAvoid opening to an empty parking lot by building social proof early

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Protect Your Brand While You Scaling
#107
07/14/2025

As you expand locations and partnerships, brand consistency becomes everything. Lauren Fernandez breaks down how to define, document, and protect your brand DNA.


Takeaways:

Define your mission, tone, and core brand personalityGo beyond basic brand books to capture voice, style, and storyAlign all vendors, agencies, and teams to one clear brand vision

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at ww...


How to Rethink the Biggest Misconceptions About Franchising
#106
07/11/2025

Franchising doesn’t mean losing your soul or your brand. Lauren Fernandez reframes franchising as mentorship and culture-building done right.

Takeaways:

Coach early franchisees as extensions of your internal teamSet high standards with first franchise partnersBuild brand loyalty and peer accountability through franchise culture

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Know If You’re Ready to Franchise
#105
07/10/2025

Franchising isn’t for every restaurant. Lauren Fernandez explains the ethical and financial standards that must be in place before you even consider it.

Takeaways:

Validate your model with multiple profitable locations firstProve consistency in both sales and operational performanceAvoid franchising if your business isn’t reliably cash-flow positive

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Build Systems That Support Scalable Growth
#104
07/09/2025

Growth doesn’t happen by accident. It requires documented, teachable processes. Lauren Fernandez shares how to build systems that scale across locations.


Takeaways:

Document daily operations with clear, actionable checklistsUse digital, mobile-accessible training tools for younger staffBuild systems that work even with high turnover and quick onboarding

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Know When You’re Ready to Expand
#103
07/08/2025

Expansion sounds exciting, but Lauren Fernandez explains why adding locations before you’ve dialed in your model can destroy your business.

Takeaways:

Avoid expansion until your first unit is fully profitableValidate your model with multiple locations before franchisingUse early expansion to experiment with formats and fine-tune operations

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Monitor Unit Economics for Long-Term Success
#102
07/07/2025

Strong unit-level economics are non-negotiable if you want investors or long-term stability. Lauren breaks down the numbers every operator should know inside and out.


Takeaways:

Know your trailing 12-month AUV, prime costs, and EBITDAWatch both top-line sales and bottom-line profitability trendsTrain your managers to monitor and own these core KPIs

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...


How to Master P&L Literacy to Protect Profitability
#101
07/04/2025

Lauren Fernandez shares how restaurant operators must learn to “play P&L detective”—tracking every dollar to catch issues early and prevent financial leaks.

Takeaways:

Review your P&L monthly to catch issues before they escalateInvestigate line items to identify waste, theft, or pricing shiftsUse P&L insights to drive menu pricing, ordering, and labor decisions

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...


How to Build Strong Financial Systems from Day One
#100
07/03/2025

In this kickoff episode with Lauren Fernandez, we dive into the three systems every operator should put in place from day one, and how they set the foundation for long-term profitability.


Takeaways:

Establish clean accounting systems and P&L reporting earlyImplement easy, accurate inventory processes for key ingredientsBuild flexible labor scheduling that supports cross-training

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...


How to Plan for Every ‘What If’ in a Business Partnership
#99
07/02/2025

Every partnership ends, so plan for that from day one. Attorney Michael Zalay shares legal steps to ensure your restaurant survives breakups, buyouts, and the unexpected.


Takeaways:

Include exit plans in your operating and partnership agreements.Define next steps in case of death, departure, or disputes.Limit investor risk by planning for “key person” changes.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign u...


How to Decide Between a Lease and a Management Agreement
#98
07/01/2025

Attorney Michael Zalay compares traditional restaurant leases with management agreements, highlighting the pros, cons, and legal implications of each model.


Takeaways:

Decide who owns the space, licenses, and payroll obligations.Understand that leases offer higher upside, but carry higher risk.Use management agreements for lower-risk growth opportunities.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Choose the Right Location for Your Concept
#97
06/30/2025

In this episode, Attorney Michael Zalay outlines what to look for when signing a lease, from HVAC to neighbors to liquor laws, and how to avoid costly surprises.


Takeaways:

Hire a local broker and research neighborhood dynamics.Inspect infrastructure and negotiate key landlord responsibilities.Avoid lease terms that leave you footing major upgrade bills.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...


How to Legally Prepare for Business Growth
#96
06/27/2025

Thinking of opening a second location? Attorney Michael Zalay shares the IP, entity, and licensing considerations every hospitality brand should prepare in advance.


Takeaways:

Separate IP ownership from the operating restaurant entity.License brand assets to each location through a holding company.Clarify investor rights and revenue participation early.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Raise Capital for a New Restaurant
#95
06/26/2025

Raising money isn’t just hard—it’s risky. Attorney Michael Zalay offers legal advice for attracting the right investors and structuring restaurant deals that work.


Takeaways:

Vet investors carefully and prioritize accredited backers.Create clear terms around returns and decision-making.Prepare a full business plan before pitching your concept.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Structure Your Business to Protect Personal Assets
#94
06/25/2025

Attorney Michael Zalay explains how to protect your personal finances from restaurant liabilities using smart business structuring and proper insurance.


Takeaways:

Form an LLC or S-Corp and keep business formalities separate.Avoid personal guarantees unless clear limits are in place.Understand your insurance policy and what’s excluded.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.


How to Stay Compliant with Labor Laws When Hiring
#93
06/24/2025

Labor law violations are one of the most common—and costly—mistakes restaurants make. Attorney Michael Zalay shares how to protect your business and your staff.


Takeaways:

Understand local employment laws and tip pooling rules.Use HR and legal partners for guidance on agreements and disputes.Create employee handbooks to document procedures and protect yourself.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign u...


How to Avoid Common Mistakes in Licensing and Contracts
#92
06/23/2025

From signature dishes to content rights, attorney Michael Zalay highlights the most common contract mistakes made by chefs, and how to fix them before trouble hits.

Takeaways:

Clarify IP ownership in every licensing or media agreement.Retain control over personal recipes when appropriate.Consider trademarking famous dishes to protect their brand value.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MA...