Serving Success
SERVING SUCCESS: BITE-SIZED TIPS AND TOOLS FROM THE WORLD’S BEST RESTAURATEURS Serving Success is your trustworthy source for tools and tactics from the brightest minds in the restaurant industry. The team behind MAJC, including award-winning chef and restaurateur Matt Jennings, helm this podcast. These brief episodes provide essential tools and actionable insights you need to make immediate improvements in your business. Each bite-sized episode dives into a specific topic, ranging from how to score a cookbook deal, land a spot on the Food Network, earn your first Michelin star, and master PR without a publicist. Listeners gain exclusive access to...
How to Lead with Hospitality

Taylor Scott breaks down what it truly means to lead with hospitality through action, emotion, and connection. He shares how great leadership mirrors the best guest experiences, driving loyalty and engagement through intentional service.
Takeaways:
Mirror the emotional connection of great hospitality in your leadershipLead by being human, emotionally connected, and service-drivenTreat your team the way you treat guests to build loyalty
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early ac...
How to Build a Restaurant Culture That Actually Works

It’s time to stop focusing on what’s broken and start building what’s next. Chef Matt Jennings reframes restaurant culture as a place of growth, creativity, and real opportunity for future leaders.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC...
How to Align Passion, Purpose, and Process

Chef Matt Jennings discusses how aligning your passion, purpose, and process is the foundation of sustainable hospitality leadership, and what MAJC is doing to make that a reality for more operators.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC co...
How to Lead with Empathy in Hospitality (and Still Get Results)

Hospitality leadership is evolving, and chef Matt Jennings believes the next generation of leaders needs to listen more than they speak. This episode explores what true leadership looks like today.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC co...
How to Spot the Patterns Shaping the Industry

Chef Matt Jennings shares two major industry trends he’s watching closely: shifting civic policies affecting local restaurants and ongoing challenges around staffing.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.<
How MAJC Expert Sessions Connect Operators to the Best in the Business

In this episode, chef Matt Jennings breaks down what makes MAJC’s Expert Sessions so valuable, and why live access to industry leaders is changing the game for operators.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early acces...
How MAJC Office Hours Provide Real-Time Support

Chef Matt Jennings shares what makes Office Hours inside the MAJC community so powerful, and why real-time, judgment-free conversations are helping operators grow faster and feel less alone.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...
How to Build a Hospitality Community That Actually Helps

What does the MAJC community offer? Chef Matt Jennings walks through the tools, relationships, and shared values that make this platform different.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How MAJC Is Redesigning Hospitality Support

Why did chef Matt Jennings co-found MAJC? In this episode, he shares the personal experiences that inspired him to build a hospitality community, and what operators actually need right now.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at...
How to Reclaim Control When Your Business Is Running You

If it feels like your restaurant is running you, you’re not alone. Chef Matt Jennings offers strategies for stepping back, assessing, and regaining control of your time and energy.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC...
How to Keep Your Team Truly Aligned

Chaos is part of the job, but alignment is a choice. Chef Matt Jennings shares why clear communication and smart systems are the foundation of every resilient team.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...
How to Build Systems That Actually Work

Every operator talks about systems, but how do you build ones that actually work? Chef Matt Jennings shares how his restaurants handled everything from R&D to bar maintenance.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MA...
How to Recognize When It’s Time to Close Your Restaurant

Chef Matt Jennings opens up about the hardest decision of his career: closing his restaurant. This deeply personal episode explores what led to that moment, and what other operators can learn from it.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...
How to Lead Without Micromanaging

Chef Matt Jennings reflects on a leadership lesson learned the hard way, and how it changed how he supports and empowers his team. If you’ve struggled with micromanagement or middle-manager turnover, this one’s for you.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MA...
How to Prepare for Restaurant Ownership Before You Open

What do you wish someone told you before opening your first restaurant? Chef Matt Jennings shares his answer, and it’s not what you’d expect. This episode highlights the behind-the-scenes logistics most new operators miss.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get ea...
How to See the Operator Role for What It Really Is

In this kickoff episode, Carolyn Grillo flips the script and interviews chef Matt Jennings, co-founder of MAJC, about his journey from acclaimed chef to founder. Matt opens up about what he got wrong in business and how that experience shaped his mission today.
Takeaways:
Prioritize business systems and financial literacy from day oneProfitability requires structure, not just passion and creativityProactive leadership beats reactive decision-makingWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To...
How to Raise Capital Without Giving Away the Business

From debt to equity to grants, Lauren Fernandez breaks down the full range of capital options restaurant founders can access and how to match funding to your stage of growth.
Takeaways:
Align capital choices to your stage, control preferences, and risk toleranceExplore debt, SBA loans, angel investors, and private equity optionsDon’t overlook grants, fellowships, and other non-dilutive capital sourcesWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to t...
How to Offer Equity to Employees Without Losing Control

Equity is a powerful tool. Lauren Fernandez explains how founders can share upside while protecting ownership and preserving future capital flexibility.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...
How to Structure Partnerships That Actually Work

Money and management aren’t the same thing. Lauren Fernandez explains how to define operating roles, accountability, and partnership structure from day one.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Take on Investors While Avoiding Legal Pitfalls

Lauren Fernandez outlines the most common legal mistakes operators make during fundraising and how to protect your business, your future, and your team.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Avoid Common Legal Mistakes

Lauren Fernandez shares why it’s critical to evaluate people, not just capital, before you take investor money—and how to avoid costly partner mistakes.
Takeaways:
Prioritize integrity, transparency, and humility in partner selectionAssess how a new partner would support your team long-termSet clear personal filters to guide decisionsWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Structure Ownership as Your Restaurant Group Grows

Lauren Fernandez breaks down how to structure multiple entities inside a growing restaurant group, and why it’s critical for managing risk, minimizing taxes, and planning for expansion.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC...
How to Avoid Costly Mistakes While Scaling Your Business

Lauren Fernandez reveals the most common and most expensive scaling error operators make: choosing the wrong location.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Build a Franchise Playbook That Actually Works

Your grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Protect Your Brand While You Scaling

As you expand locations and partnerships, brand consistency becomes everything. Lauren Fernandez breaks down how to define, document, and protect your brand DNA.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at ww...
How to Rethink the Biggest Misconceptions About Franchising

Franchising doesn’t mean losing your soul or your brand. Lauren Fernandez reframes franchising as mentorship and culture-building done right.
Takeaways:
Coach early franchisees as extensions of your internal teamSet high standards with first franchise partnersBuild brand loyalty and peer accountability through franchise cultureWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Know If You’re Ready to Franchise

Franchising isn’t for every restaurant. Lauren Fernandez explains the ethical and financial standards that must be in place before you even consider it.
Takeaways:
Validate your model with multiple profitable locations firstProve consistency in both sales and operational performanceAvoid franchising if your business isn’t reliably cash-flow positiveWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Build Systems That Support Scalable Growth

Growth doesn’t happen by accident. It requires documented, teachable processes. Lauren Fernandez shares how to build systems that scale across locations.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Know When You’re Ready to Expand

Expansion sounds exciting, but Lauren Fernandez explains why adding locations before you’ve dialed in your model can destroy your business.
Takeaways:
Avoid expansion until your first unit is fully profitableValidate your model with multiple locations before franchisingUse early expansion to experiment with formats and fine-tune operationsWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Monitor Unit Economics for Long-Term Success

Strong unit-level economics are non-negotiable if you want investors or long-term stability. Lauren breaks down the numbers every operator should know inside and out.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai...
How to Master P&L Literacy to Protect Profitability

Lauren Fernandez shares how restaurant operators must learn to “play P&L detective”—tracking every dollar to catch issues early and prevent financial leaks.
Takeaways:
Review your P&L monthly to catch issues before they escalateInvestigate line items to identify waste, theft, or pricing shiftsUse P&L insights to drive menu pricing, ordering, and labor decisionsWant to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...
How to Build Strong Financial Systems from Day One

In this kickoff episode with Lauren Fernandez, we dive into the three systems every operator should put in place from day one, and how they set the foundation for long-term profitability.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...
How to Plan for Every ‘What If’ in a Business Partnership

Every partnership ends, so plan for that from day one. Attorney Michael Zalay shares legal steps to ensure your restaurant survives breakups, buyouts, and the unexpected.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign u...
How to Decide Between a Lease and a Management Agreement

Attorney Michael Zalay compares traditional restaurant leases with management agreements, highlighting the pros, cons, and legal implications of each model.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Choose the Right Location for Your Concept

In this episode, Attorney Michael Zalay outlines what to look for when signing a lease, from HVAC to neighbors to liquor laws, and how to avoid costly surprises.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up...
How to Legally Prepare for Business Growth

Thinking of opening a second location? Attorney Michael Zalay shares the IP, entity, and licensing considerations every hospitality brand should prepare in advance.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Raise Capital for a New Restaurant

Raising money isn’t just hard—it’s risky. Attorney Michael Zalay offers legal advice for attracting the right investors and structuring restaurant deals that work.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Structure Your Business to Protect Personal Assets

Attorney Michael Zalay explains how to protect your personal finances from restaurant liabilities using smart business structuring and proper insurance.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
How to Stay Compliant with Labor Laws When Hiring

Labor law violations are one of the most common—and costly—mistakes restaurants make. Attorney Michael Zalay shares how to protect your business and your staff.
Takeaways:
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign u...
How to Avoid Common Mistakes in Licensing and Contracts

From signature dishes to content rights, attorney Michael Zalay highlights the most common contract mistakes made by chefs, and how to fix them before trouble hits.
Takeaways:
Clarify IP ownership in every licensing or media agreement.Retain control over personal recipes when appropriate.Consider trademarking famous dishes to protect their brand value.Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MA...