The Tribe Membership Show

16 Episodes
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By: Funk Roberts

Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing...

Episode 14: Build Belonging: How Identity Shapes Retention, Engagement, and Revenue
Last Thursday at 4:00 AM

Are your members really engaged in your community?  If they don’t have a strong identity tied to your tribe, they may drift away. In today’s episode, we’re diving into how to help your members create an identity that sticks—one that drives engagement, boosts retention, and builds lasting connections.  I’ll share a strategy that has transformed membership communities, leading to more interaction, stronger bonds, and a sense of belonging. Tune in and learn how to give your members an identity they’ll proudly wear like a badge.   What You’ll Learn in This Episode: Why your members’ identity...


Episode 13: Why Community Is the Future of Your Membership Business (Even in the Age of AI)
04/24/2025

AI is changing everything, but there’s one thing it can’t replace. Human connection. The secret to success? Building a tribe, not just a community.  In this episode, we're diving into why creating a powerful tribe is your biggest asset moving forward. Forget the content overload, forget AI's endless capabilities. It's all about connection, emotion, and belonging. Ready to learn how to build a tribe that will stick with you through thick and thin? Let’s get into it.   What You’ll Learn in This Episode:    Why AI can't replace emotional connection and real belonging The difference between a transactiona...


Episode 12: The Secret to Member Retention: Rituals That Build Belonging
04/17/2025

Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the right place.    Today, we're diving into the number one strategy to 10x your engagement and breathe new life into your community. It's all about rituals—simple, repeatable actions that spark organic interaction and build a sense of belonging.  Whether you're running a fitness group, an educational platform, or even a photography club, these engagement rituals can work for you. Let's get into it and show you how to create real results with ritua...


Episode 11: 5 Common Struggles Membership Site Owners Face with Cancellations and How to Solve Them
04/10/2025

Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership.  If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opportunities for growth. I’ll share the system that keeps churn low, boosts retention, and leaves your members feeling valued, even when they decide to leave.  Stick around, because this could be the game-changer you’ve been waiting for.   📥 Downloadable Guide: "Cancellation Prevention & Member Retention Blueprint" Tired of losing members without warning? This powerful, plu...


Episode 10: The Power of Tribe-Based Onboarding for Membership Success
04/03/2025

Today, I’m diving into something that could transform your membership game –   ONBOARDING.   If you’re tired of high churn rates and members feeling lost after they join, this episode is for you.   I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but actually turning them into lifelong, loyal tribe members.   Ready to build something that lasts? Let’s get into it!       Download the Tribe Based Onboarding Success Checklist   Want to turn new members into loyal, engaged Tribe members from Day 1?   This si...


Episode 9: Tribe Bonding – How to Create a Lifelong Raving Fans Inside Your Community Who Pay and Stay for Life
03/27/2025

Let’s face it: many memberships struggle because they don’t create true loyalty.   It’s not about the quality of the product or the pricing. It’s about failing to establish a deep connection with your members.   If your members don’t feel like they truly belong, their excitement fades, and they slip away long before they see the transformation they came for. In this episode, I’m sharing the exact strategies I use to build deep emotional bonds with my members, transform customers into lifelong raving fans, and keep them engaged for life. This isn’t theory—it’s the blueprint to b...


Episode 8: Creating an Addictive Tribe Experience That Keeps Members Coming Back
03/20/2025

Welcome back to another powerful episode of the Tribe Membership Show! Today, we're diving deep into how to keep your members hooked and coming back for more, month after month, year after year. 

It’s not enough to get people into your membership — the real magic happens when you create an experience that keeps them engaged, connected, and wanting more. I’m going to break down the strategies you need to build a membership that people don’t just sign up for but stay committed to long-term. 



Get ready, because we...


Episode 7: How to Get the Right People In – Tribe Attraction
03/13/2025

Today, we're diving deep into the secrets of building a thriving membership community, focusing on attracting the right tribe members. Have you ever wondered what successful businesses, membership sites, and even cults have in common? It’s their knack for attracting and retaining the right people. I’ll be breaking down my Amazon best-selling book, "27 Tribe Secrets," to share key psychological strategies for transforming memberships from ordinary to extraordinary. Get ready to master tribe attraction, engagement, and retention.

Additionally, I'll introduce a powerful checklist that can guide you in effectively implementing these strategies. Get ready to master trib...


Episode 6: From Information to Transformation: Solving Problems, Retaining Members, and Creating a Journey That Delivers Results
02/06/2025

Ever feel like you're just dumping information on your members, hoping it's enough to keep them around? Well, let me tell you, it's not about piling up content anymore—it's about delivering real results. Today, we're going to shift from an information mindset to a transformation mindset. We're diving deep into how to solve people's problems, create quick wins, and build a journey that not only retains members but also transforms their lives.


Grab the Quick Wins and Transformation Checklist! This isn't just any checklist—it's your roadmap to creating a member journey that's all...


From Information to Transformation: Solving Problems, Retaining Members, and Creating a Journey That Delivers Results
02/06/2025

Ever feel like you're just dumping information on your members, hoping it's enough to keep them around? Well, let me tell you, it's not about piling up content anymore—it's about delivering real results. Today, we're going to shift from an information mindset to a transformation mindset. We're diving deep into how to solve people's problems, create quick wins, and build a journey that not only retains members but also transforms their lives.

Grab the Quick Wins and Transformation Checklist! This isn't just any checklist—it's your roadmap to creating a member journey that's all about real resu...


Episode 5: Founding Members Launch: 10 Things To Look Out For – Part 2
01/26/2025

We're back for part two of our special series on founding member launches. If you missed part one, check it out for a deep dive into the core four essentials of a successful launch. Today, we'll explore additional key elements that are crucial for setting the stage for a transformative membership experience.


What You’ll Learn:

How to create and manage a sense of urgency and exclusivity in your launch.Testing content and structure is important to ensure it resonates with your audience.Building a culture of ownership among members to foster a co...


Episode 4: The Importance of a Founding Members Launch – Part 1
01/26/2025

Today, we're diving deep into the top things you need to watch during your founding members' launch. This isn't just a pre-launch strategy—it's the foundation that can make or break your tribe membership. I'll show you how to attract and engage early members strategically, setting the tone, culture, and expectations for your business and community. Using the tribe's secrets and methods, we're elevating this launch beyond the typical and setting you up for a lifetime of success.



What You’ll Learn:

Why is a 90-day founding members launch critical for...


Episode 3: 5 Strategies To Improve Retention and Build Lifelong Customers
01/25/2025

Hey, what’s up, tribe leaders? Today we’re diving deep into one of the biggest challenges membership site owners face—how to keep your members engaged and loyal for the long haul. In this episode, I’m sharing five proven strategies to not only improve retention but also turn your members into lifelong, loyal customers. If you want to build a thriving community that sticks with you month after month, year after year, this one’s for you!


What You Will Learn:

How to get your members results fast—and keep them progressing...


Episode 2: The Hamster Wheel Of Marketing
01/25/2025

Welcome to "The Tribe Membership Show," where in this week's episode, we dive into the exhausting cycle of traditional marketing strategies. We're exploring how building a tribe can be your sustainable solution to break free from the relentless pursuit of short-term marketing victories. Prepare for an enlightening discussion on transforming marketing frustrations into long-term success.



What You Will Learn:

Why is the traditional marketing approach likened to a hamster wheel?How can building a tribe contribute to sustainable business success?What practical steps can you take to move away from...


Episode 1: From Failure To Success – My Membership Journey
01/25/2025

Welcome to the inaugural episode of The Tribe Membership Show, the ultimate resource for mastering the intricacies of membership sites. I'm Funk Roberts, and in today’s episode, I'll take you through my journey from the depths of failure to the heights of creating a thriving membership community with a retention rate exceeding 90%.

What You Will Learn:

How can psychological strategies enhance membership engagement and retention?What can be learned from transforming a failing venture into a successful membership model?What actionable strategies can help in building and retaining a loyal community?Why is fostering a st...


The Tribe Membership Show
01/17/2025

Welcome to the Tribe Membership Show!

Are you ready to launch, grow, or optimize your membership site? Join Funk Roberts, co-creator of the Tribe Method and co-author of the Amazon bestseller "The 27 Tribe Secrets", as he shares proven strategies to boost your membership growth, retention, engagement, and revenue!

With experience running the multimillion-dollar Over 40 Alpha Brotherhood—boasting 10,000+ members and a 90% retention rate—Funk Roberts delivers expert insights to help you build and scale a thriving membership community.


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What You’ll Learn:

Actionable tips for launching and growin...