Multifamily Investor Playbook
The Ultimate Guide for High Net Worth Investors! The podcast is designed for high net worth apartment investors. Whether you're an active multifamily investor or looking to gain a deeper understanding of apartment syndication as a passive investor, our channel is your hub for actionable knowledge. On the Multifamily Investor Playbook channel, you'll find: - Behind the scenes on how multifamily assets work - Understand how successful investments are managed and scaled - Videos covering multifamily investing terminology - Expert Interviews with industry leaders - Deal Success Stories - LIVE Webinars with dedicated Q&A sessions Subscribe now and elevate...
Top 5 Ways to Pick the Best Real Estate Markets to Invest In

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the five key factors they use to spot emerging markets before they boom. They share why the right market can turn an average deal into a winner â and how the wrong market can sink even the best property.
What youâll learn:
âWhy job and population growth trends are the ultimate demand drivers
âHow income-to-rent ratios reveal true affordability and future rent potential
âThe importance of monitoring supply pipelines and absorption rates
âWhy landlord...
What Happens If the Market Crashes? 5 Rules We Follow to Protect Every Deal

What if the market crashes in the middle of your real estate deal? In this episode, Mark Faris and John Makarewicz break down the five core strategies they use to protect investor capital and keep deals resilient â even during downturns, interest rate spikes, or negative headlines.
Drawing on lessons from the 2008 crash, the pandemic, and recent market shifts, they share:
- Why multifamily performs differently than other real estate in recession
- The âgolden rulesâ that guide every acquisition
- How fixed-rate debt, cash reserves, and conservative underwriting reduce risk <...
How to Protect Investors & Keep Syndication Deals Alive â with Dugan Kelley

In this episode of The Multifamily Investor Playbook, John Makarewicz talks with Dugan Kelley, co-founder of Kelly Clark, PC.
Dugan is the chair of the firmâs Securities and Real Estate Practice Group. With over 20 years of experience and $2 Billion+ in deals, he explains why securities attorneys are so important in real estate syndicationsâand what passive investors should know before sending money into a deal.
Why every real estate syndication is a securities transaction â and what that means for operators and investors.How securities attorneys safeguard deals and protect investors.What passive investors should...How to Forecast Rent Growth Like a Pro (Without Overpromising)

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down how they forecast rent growth â and why getting it wrong can sink investor returns. They share the data sources, due diligence steps, and on-the-ground research they use to create realistic projections that protect investor capital.
What youâll learn:
â Why aggressive rent growth projections can make deals look better than they are
â The exact data sources they trust (and which ones they donât)
â How in-person rent comp tours uncover the truth behind the numbers
...Value-Add vs. New Construction: Which One Actually Makes You More Money?

Building from the ground up sounds exciting â but it often means higher risk, unpredictable costs, and years with no cash flow.
In this episode, Mark Faris and John Makarewicz break down the five key reasons why they avoid new construction and instead focus on stabilized, value-add multifamily properties that cash flow from day one.
Youâll learn:
- Why new construction projects can tie up capital for years with no returns
- The hidden risks of rising material costs, labor shortages, and regulatory delays
- How...
How a 5-Year Hold Unlocks Maximum ROI

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down why our multifamily real estate investments follow a three-to-five-year hold period â and how that timeline is a competitive advantage.
They walk through the year-by-year strategy, from stabilizing and renovating properties in the early stages to harvesting cash flow, unlocking value, and timing the optimal exit. Youâll learn how this approach maximizes returns, mitigates risk, and avoids the short-term market noise that can derail results. Whether youâre a busy professional or an experienced investor, discover how patient, disciplined investing can de...
The Insurance Strategies Smart Multifamily Operators Use â with Micah Mattox

In this episode of the Multifamily Investor Playbook, John Makarewicz sits down with Micah Mattox, Managing Partner of the Multifamily Practice at Realprotect, to break down the insurance strategies every multifamily owner and operator needs to know in todayâs market.
They cover:
â The top insurance challenges for multifamily owners in 2025
â Why liability coverage is the current âhot topicâ and how lender requirements are shaping policies
â Common mistakes operators make that can lead to costly claims
â The growing importance of flood insurance â even for properties outside official flood zones
...5 Ways to Build Broker Trust and Stay Top of List

You would've heard it before â real estate is a relationship business. But when it comes to brokers, the stakes are even higher. In this episode, Mark Faris and John Makarewicz share personal stories and lessons learned from years of building broker relationships that lead to real deals â including off-market opportunities most investors never even see.
What youâll learn:
â Why investors get overlooked by brokers
â How showing up in person sets you apart from most investors
â The one habit that quietly builds your reputation
â What most investors get wrong â an...
7 Habits That Separate Top Multifamily Operators from the Rest

Everyone wants to scale in real estateâbut very few are willing to build the habits that drive success.
In this episode, Mark Faris and John Makarewicz reveal the 7 most overlooked habits of top-performing multifamily operators. These arenât flashy tacticsâtheyâre the boring, repeatable routines that elite investors follow daily to stay accountable, move fast, and build momentum.
Youâll learn:
â Why the best operators focus on habitsânot just deals
â How a 15-minute daily huddle can transform team performance
â The power of âclosing the loopâ to...
Faris Residences Newnan â Exclusive Investment Breakdown

In this special episode, Mark Faris and John Makarewicz break down our newest multifamily investment opportunity in Newnan, Georgiaâjust 28 minutes from the worldâs busiest airport in Atlanta. With a population surge, strong job market, and limited new supply, this 114-unit asset is poised for major upside.
They break down:
â Why Newnanâs fundamentals make it a high-growth market
â How the $326/month rent lift is backed by real comps
â The detailed renovation and business plan
â Class A and B/C/D investment optionsâdesigned for cash flow or long-ter...
How to Turn Inflation Into Your Biggest Wealth Opportunity

Inflation is already here â and itâs not slowing down. But while many investors lose purchasing power, the smartest ones know how to turn inflation into an advantage.
In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down:
â Why most traditional investments underperform in inflationary times
â How multifamily real estate acts as a powerful inflation hedge
â The importance of fixed-rate debt, rent control-free markets, and discount to replacement cost
â Real examples of how your capital can work harder â and smarter â in a rising-price env...
How to Build a Real Estate Business That Runs Without You

Most people think leadership is about power or charismaâbut the most effective leaders build great teams by serving others first. In this episode, Mark Faris and John Makarewicz break down the misunderstood concept of servant leadershipâand why itâs a competitive advantage in real estate and business.
Youâll learn:
â Why servant leadership is not softâitâs strategic
â How it impacts decision-making, accountability, and culture â How Faris Capital Partners uses this leadership model to scale effectively
â Why buying a multifamily apartment building is like buying a businessâand how lea...
Trumpâs âBig, Beautiful Billâ â What It Means for Real Estate Investors

Trumpâs âBig, Beautiful Billâ just made real estate investing even better â especially for Canadian investors. In this episode, Mark Faris and John Makarewicz break down what changed, including the removal of the revenge tax and the return of 100% bonus depreciation.
Youâll learn:
â Why the revenge tax removal is a big win for Canadians
â How bonus depreciation boosts investor returns
â What these changes mean for U.S. real estate in 2025
â Why now is a strong time to invest across the border
To learn more or view...
How to Match Your Investment Goals with the Right Share Class

Choosing the right investment strategy starts with understanding your optionsâand at Faris Capital Partners, we believe one size doesnât fit all.
In this episode, Mark Faris and John Makarewicz break down the four share classes we offerâA, B, C, and Dâso you can align your investment with your goals, whether thatâs maximizing monthly income, long-term growth, or both.
Youâll learn:
â The difference between Class A, B, C, and D shares
â How we structure deals to reward loyalty and larger commitments
â What type of...
Sneak PeekâInside Our Newest Deal in Atlanta, Georgia

In this episode, Mark Faris and John Makarewicz take you inside our latest acquisition just south of Atlanta â a 114-unit multifamily property in Coweta County, Georgia.
They break down what makes this deal stand out: from a rare mix of townhomes, quads, and flats with massive green space, to below-market rents, proven $380+ rent lift potential, and almost no new supply in the area.
Mark and John also share the story behind how they won this highly competitive deal â and why broker relationships and creative deal structuring were key. With nearly 16 acres, stro...
5 Ways to Access Capital for Real Estate Investing

In this episode, Mark Faris and John Makarewicz break down five powerful and often overlooked ways investors can access capital to grow their real estate portfoliosâeven if they think they donât have the funds. From home equity lines of credit and securities-backed loans to self-directed retirement accounts and whole life insurance strategies, they reveal how investors are unlocking hidden equity to build long-term wealth.
To learn more or view a sample deal at www.fulloutinvesting.com
Why More Canadians Are Investing in U.S. Real Estate (and How to Do It Right)

In this episode, Mark Faris and John Makarewicz break down exactly how Canadian investors can confidently invest in U.S. multifamily real estate â without the tax headaches, cross-border filings, or currency risks that often hold people back. Whether youâre a high-income professional, entrepreneur, or experienced investor, this episode gives you the clarity you need to take action.
Youâll learn:
â Why now is a great time for Canadians to invest in U.S. multifamily real estate
â How we structure deals to eliminate double taxation and cross-border filings
â How Canadians can earn in USD...
How to Master Due Diligence in Multifamily Real Estate

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz share how to build a strong and effective due diligence process for multifamily acquisitions. They explain why most deals donât fall apart at closing â but during due diligence â and how investors can avoid costly mistakes by following a detailed, step-by-step approach.
They also discuss real examples, lessons learned, and how the best operators protect investor capital through disciplined systems and focus.
đ Visitâ www.fulloutinvesting.comâ to explore our 10-step investing process, view a sample deal, and book a call.
Learn the Basics of Multifamily/Apartment Syndication in Under 30 Minutes

In this episode, Mark Faris and John Makarewicz break down exactly how multifamily/apartment syndication works in under 30 minutes. Whether you're a busy entrepreneur, high-income professional, or seasoned real estate investor, this episode gives you the clarity you need to confidently invest in larger real estate deals â without taking on all the work or risk yourself.
Youâll learn:
â What is multifamily syndication
â The roles of general partners vs. limited partners
â How passive investors get paid â cash flow, equity, tax benefits, and more
â How Faris Capital structures its deals to p...
How to Evaluate Multifamily Markets Like a PRO

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the 6 key principles they use to evaluate every multifamily market before investing â so you can avoid costly mistakes and choose locations that actually grow your wealth.
Most investors chase cap rates or headlines. But the smartest ones focus on population trends, job growth, affordability, and submarket-level data. Mark and John reveal exactly how Faris Capital Partners picks winning markets in places like Florida, Georgia, and the Carolinas â and what they avoid at all costs.
đ Want to see our...
The 6 Key Strategies to Optimize Apartment Occupancy

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the 6 key strategies to optimize apartment occupancyâstrategies they use across a 500+ unit portfolio to consistently maintain high occupancy and strong cash flow.
Most operators wait until a unit is vacant to start thinking about leasing. But top operators know: high occupancy is built through proactive systems, exceptional resident experiences, and tight operations. From strategic staging and leasing tours to renewal management and pricing to the market, Mark and John cover it all.
Whether you own on...
Passive vs. Active Investing â Which Is Right for You?

In this episode of Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the key differences between active and passive investing so you can choose the path that best fits your lifestyle, goals, and risk appetite.
Hereâs what we cover:
â What exactly is active vs. passive investing
â Who should consider passive investing â and why it works
â Why some active investors are switching to passive
â The pros and cons of each strategy
â How to factor in your time, control, and return expectations
â Why your hourly...
Why Real Estate Outperforms Stocks, Bonds & Cash in Volatile Markets

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down 6 powerful reasons why real estateâespecially cash-flowing multifamily propertiesâis one of the safest, most reliable places to build and protect wealth when markets get volatile.
đĄ Hereâs what youâll learn:
- Why real estate beats stocks, bonds, and cash in uncertain economies
- How multifamily investments hedge against inflation
- The power of monthly cash flow in turbulent markets
- Why tangible assets provide long-term protection
- How top investo...
6 Negotiation Skills Every Real Estate Investor Must Master

Most people think negotiation is about being aggressive or getting the lowest priceâbut in real estate investing, that mindset can cost you big. In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the 6 essential negotiation skills every real estate investor needs to master.
Whether you're acquiring your first multifamily asset or scaling a growing portfolio, these negotiation strategies will help you close better deals, protect your downside, and build long-term relationships with brokers, sellers, and partners.
â How to negotiate without burning bridges
â Why silence and em...
Where Renters Are Moving in 2025 â And Why Investors Should Care

Where are renters really moving in 2025âand what does that mean for your multifamily investments?
In this episode of Multifamily Investor Playbook, Mark Faris and John Makarewicz break down the most important trend shaping the future of real estate: renter migration.
While many investors are fixated on interest rates and inflation, the real opportunity lies in understanding where people are relocatingâand why.
âś Why the Carolinas are seeing explosive growth
âś How affordability, taxes, and landlord-friendly laws impact returns
âś What investors need to know about the rise of Su...
How to Spot Red Flags in Real Estate Deals?

In this episode, Mark Faris and John Makarewicz break down the seven critical red flags every investor should look out for before getting into a real estate deal. With over 500 rental units under management, theyâve seen it allâand theyâre sharing the lessons that have protected their investors, capital, and reputation over the years.
Youâll learn:
âď¸Why incomplete or delayed financials signal deeper issues
âď¸How aggressive projections and âtoo good to be trueâ numbers can lead to trouble
âď¸What poor location cues and tenant profiles really tell you
âď¸Why sp...
6 Ways to Protect Your Investment During Economic Downturns

In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz break down six essential strategies every investor needs to safeguard their real estate investments during a market downturn. From buying cash-flowing properties to maintaining strong lender relationships, this episode offers timeless principles that apply in any market cycle.
Mark and John break down how conservative underwriting, fixed-rate debt, and proactive asset management can be the difference between thriving or failing when the market shifts. They also share lessons from real-world deals, the importance of reserves, and how to evaluate an operatorâs ab...
The 7 Leadership Skills Every Real Estate Investor Must Master

Everyone talks about deal flow, underwriting, and returnsâbut the truth is, none of it matters without strong leadership.
In this episode of Multifamily Investor Playbook, Mark Faris and John Makarewicz share the seven leadership principles that shape every successful investment.
From navigating high-pressure decisions to building trust with investors and residents, they share the real traits that separate average investors from great onesâplus the behind-the-scenes systems they use to lead their team and scale with purpose.
Youâll hear stories of deals won (and lost), lesson...
The Tax Advantages of Multifamily Investing for U.S. Investors

Real estate is one of the most tax-advantaged asset classes in the world â but most investors donât fully understand how to leverage it.
In this episode, Mark and John break down how smart investors are using depreciation, cost segregation, and 1031 exchanges to build wealth faster and reduce their tax bills â legally.
Hereâs what youâll learn:
âď¸The difference in tax benefits for U.S. vs. Canadian investors
âď¸How cost segregation accelerates depreciation and boosts your returns
âď¸What a 1031 exchange is and how it helps defer taxes
...Faris Residences Georgetown â Complete Investment Overview

In this episode, Mark Faris and John Makarewicz walk you through their newest acquisition â Faris Residences Georgetown, a 66-unit value-add property located between Charleston and Myrtle Beach, South Carolina.
They unpack why this deal stood out: a 100% classic-unit building acquired at just $100K per door â well below market value â with a projected $400+ monthly rent lift per unit plus meaningful operational upside. With all ground-floor access, strong senior appeal, and virtually no local competition, the team sees exceptional potential in this asset.
Mark and John also share how their proven track record and br...
Inside Our Newest Multifamily Acquisition - Faris Residences Georgetown

In this episode, Mark Faris and John Makarewicz take you behind the scenes of their latest multifamily acquisition â Reserve at Rosemont, now rebranded as Faris Residences Georgetown. They break down why this 66-unit asset in Georgetown, South Carolina stood out among 300+ properties they analyzed.
From the $400+ rent lift potential and 1.5% rent-to-cost ratio, to the strategic value-add renovations and high demand in a supply-constrained market, this is a deep dive into what makes a strong multifamily deal tick. Mark and John also discuss how reputation and relationships helped them win the deal â even without being the high...
The Power of a Vivid VisionâAnd How to Create One

Most companies have goalsâbut do they have a vivid vision? In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz unpack the power of crafting a vivid, detailed vision for your business and how it transformed the trajectory of Faris Capital Partners.
Youâll learn:
âĄď¸ Why a vague mission statement isnât enoughâand how a vivid vision creates clarity, alignment, and execution across your team.
âĄď¸ How Faris Capitalâs 2027 vision became a North Star for hiring, investor experience, and community impact.
âĄď¸ The step-by-step process Mark and John used to...
Return of Capital vs. Return on CapitalâKnow the Difference

Confused about the difference between return of capital and return on capital? You're not aloneâand misunderstanding this can lead to serious misjudgments about your investment performance.
In this episode, Mark Faris and John Makarewicz break down what these terms really mean, how they impact your total returns, and why they matter when evaluating real estate deals. They also unpack how Faris Capital Partners structures investments for maximum tax efficiency on both sides of the borderâwhether you're investing from the U.S. or Canada.
âď¸ The tax impact of return of capital...
The Full Out Investor Experienceâ5 Pillars That Set Us Apart

Tired of investing in a deal and hearing nothing back? Late updates. Delayed tax slips. Zero communication.
At Faris Capital Partners, we built the Full Out Investor Experienceâdesigned to deliver confidence, clarity, and care at every stage of your investment journey.
In this episode, Mark Faris and John Makarewicz share why investor experience isnât a side offeringâit is the product. They unpack real stories, industry frustrations, and how Faris Capital is setting a new standard for communication and trust.
The 5 Pillars of the Full Out In...
The 5 Must-Haves Before Buying a 100-Unit Apartment Building

Buying an apartment building isnât just a real estate playâitâs a business acquisition. In this episode, Mark Faris and John Makarewicz break down the five critical things every investor must have in place before making the leap into multifamily. Drawing from their experience managing over 500 units at Faris Capital Partners, they share real-life examples of what can go wrongâand how to get it right.
From vetting the right property manager to building a bulletproof CapEx budget, crafting a clear business plan, securing debt and equity before you go under contract, and assembli...
5 Reasons the Sun Belt Is Where You Should Be Investing

In this episode, Mark Faris and John Makarewicz break down why the U.S. Sun Belt is becoming the most attractive destination for real estate investors in 2025. From explosive population growth and job creation to affordability, tax advantages, and landlord-friendly lawsâthis conversation reveals the five key reasons smart capital is flowing south.
Youâll learn:
â Why migration trends are reshaping investment opportunities
â How cities like Charleston, Atlanta, and Tampa are outperforming
â The role of affordability and income-to-rent ratios in driving demand
â How businesses are relocating to capitalize o...
The 5 Core Values That Guide Faris Capital Partners

In this episode, Mark Faris and John Makarewicz reveal how they built a culture rooted in core valuesâand why living those values every day is the key to building a thriving company and earning investor trust.
Youâll learn:
â Why core values are the ultimate decision-making filter (and how most companies get it wrong)
â How to scale your culture as your company grows
â Why leadership alignment is non-negotiable for building trust
â How Faris Capitalâs five core valuesâgenuine love of people, wise choices, first-class service, operational exce...
Why We Offer a Communication GuaranteeâAnd How It Sets Faris Capital Partners Apart

Most investors wire their hard-earned money into a deal⌠then hear nothing. In this episode, Mark Faris and John Makarewicz unpack the painful reality of poor investor communication and how Faris Capital Partners is changing the game.
They reveal the origin story of their Communication Guaranteeâwhere missing a monthly update means buying steak dinners for their investorsâand how that bold promise reflects their deeper mission: to provide the best investing experience in the world.
Youâll learn:
â Why consistent communication builds trust and reduces investor anxiety
â What g...
This ONE Resident Experience Strategy Increases NOI

In this episode, Mark Faris and John Makarewicz break down the exact process thatâs helping Faris Capital Partners convert more prospective residents into long-term tenants â all by rethinking how leasing tours should feel.
đĄ Most apartment tours are rushed, transactional, and forgettable. But what if they were your biggest conversion tool?
From welcome whiteboards to stocked fridges, staged suites, and handshake training â this is a masterclass in creating trust and connection from the first seven seconds.
Youâll learn:
â Why most operators get leasing tours wrong
...
The 3 Ways Passive Investors Get Paid in Real Estate Syndications

Most passive investors hear terms like preferred return, profit split, and capital stack but donât fully understand what they meanâor how they impact actual returns. That confusion leads to hesitation or missed opportunities. In this episode, Mark Faris and John Makarewicz break down exactly how investors get paid in real estate syndications, using simple language and real-world examples.
They discuss:
âď¸ Preferred Return â What it means, how it protects investors, and why it's the first bucket that gets filled before general partners get paid.
âď¸ Profit Splits (Waterfall Structure) â How profits are divided afte...