The Apple Cart

22 Episodes
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By: Gudrun Lauret

An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.

The Apple Cart: S4, E3: How to Reframe Productivity and Make Things Happen
#3
Today at 6:00 PM

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Miller.

Louise is on a mission to change the world by helping her clients change the world. She partners with coaches, consultants and community-builders who have a big, exciting vision, helping them land their ideas in reality, reach more people and make a bigger impact, whilst taking care of everything they’re juggling day-to-day and being kind to themselves along the way.

De...


The Apple Cart: S4, E2: Easy Ways to Bring Sustainability into Your Digital Marketing
#2
09/11/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Fiona Brennan.

She’s a copywriter at heart but is on a mission to save the world (and businesses) from crap content marketing through her work. Fiona works with B2B businesses – usually with around 10-20 employees – to help their marketing team of one reach their goals. 

She’s also a professional public speaker and has her first published book coming out soon.

Fion...


The Apple Cart: S4, E1: Tips and Tricks for the Best Photoshoot Ever
#1
09/04/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by headshots and branding photographer Catherine Turner.

Catherine explains how she got into photography and shares her best tips for feeling more confident on camera. Gudrun asks Catherine about using props, finding locations and some of her favourite shoots.

They also discuss the importance of networking and attending conferences, and why you should consider investing in a business coach. And Catherine shares her thoughts...


The Apple Cart: S3, E6: How to use AI to Create Better Social Media Posts
#6
07/24/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vit Kodousek.

He’s the co-founder of Someli.AI, an all-in-one platform that automates social media with the use of AI.

Vit explains where the idea for the tool came from and how it helps people with content creation that sounds like ‘them’. He explains who Someli.AI’s typical clients are, the onboarding process and the support from the team.

He and G...


The Apple Cart: S3, E5: Video Content for Standout Marketing and Better Connections
#5
07/17/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alex Durham.

Alex is the owner of Vavavoom Videos. Every business needs content and to adapt and change their marketing. Vavavoom comes in, sweeps them off their feet and helps them. A versatile and crazily creative company, they create video content that stands out and works for all kinds of all industries.

Alex shares her journey to becoming a videographer and her advice...


The Apple Cart: S3, E4: How to be Creative and Have More Fun in Business
#4
07/10/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.

She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.

They discuss the importance of mental health and wellbeing, why traditional employment isn't...


The Apple Cart: S3, E3: The Power of Great Ideas for Business Growth
#3
07/03/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jodie Newman.

Jodie is the founding owner of the Business Allotment – the place where businesses grow, creatively. She helps business owners move away from business-as-usual thinking to a creative approach and business-as-unusual thinking that helps the business be distinct, stand out and be memorable. Jodie is the author of Build Your Business on Ideas.

She tells Gudrun how her schooldays inspired her first in...


The Apple Cart: S3, E2: How to be a More Versatile Creative
#2
06/26/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Nick Field.

Nick is an actor, a voiceover artist, a presenter, and a comedian from London. He's been hosting a music show on Essex radio station Phoenix FM since 2007.

He moved into voiceovers and acting work in the mid 2010s, voicing over 500 online commercials and information videos.

He’s been in six feature films on Amazon Prime, worked with the BBC, IT...


The Apple Cart: S3, E1: How to Always be Yourself in Business
#1
06/19/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Jenny Fox to talk about how to always be yourself in business. Jenny is the creative director and brand strategist of Studio Bifrost, a creative collective based in Nottingham.

She has over two decades of experience with everyone from startups to global brands, as well as her network of trusted colleagues.

She also helps purpose-led organisations reach more people and increase...


The Apple Cart: S2, E6: Being More Creative and Confident as a Service-Based Business
#6
04/24/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Louise Sverud.

Louise is a multilingual business specialist. Originally from Sweden, Louise now lives in Lanzarote, where she supports her international clients, many of whom are in the education field.

She holds an MSc in Psychology and is an expert in interpersonal communication and cultural intelligence. She describes herself as “Your Business Mum” - helping busy entrepreneurs grow their business.

Lo...


The Apple Cart: S2, E5: How Accepting Expert Help Makes You a Stronger Leader
#5
04/17/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Rod McMillan.

Rod is a professional Non-Exec Director, investor, business development and performance improvement specialist.

He is experienced in helping business owners and leaders with strategy, people, organisation structure, finance and commercial problem resolution.

Rod believes that business success is always about strategy, finance and people. He’s an active supporter of Hope for Children and a qualified analyst us...


The Apple Cart: S2, E4: How to Find Creativity Regardless of Your Industry
#4
04/10/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Natalie Pithers.

Natalie is the founder of Genealogy Stories and the Curious Descendants Club. Alongside that, she works as the Head of Change & Comms at SoG (the Society of Genealogists).

She’s passionate about helping people to write and share their ancestors' stories, to ensure their incredible family history discoveries are not forgotten.

Club members delve into social history an...


The Apple Cart: S2, E3: Tips for Business Growth: Live Shows, Books and Events
#3
04/03/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Tim Lewis.

Tim is an author, sometime travel YouTuber and the host of two podcasts: Book Chat Live and Oh No, Not Another Live Show, where he and his co-host Christelle Lerryn speak to guests from all walks of life.

Despite never mastering learning how to sell books using social media, Tim has acquired a huge array of important connections from...


The Apple Cart: S2, E2: How to be Disruptive and Stand out With Your Marketing
#2
03/27/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Stephen McCormick.

Stephen is an MSP Community Influencer and Marketing Expert based in Birmingham. He has over a decade of experience working in IT, he’s an active member of the Tech Tribe.

He’s a strong advocate for wellbeing for small business owners. He’s also a digital content creator, presenter, a regular at events in the managed services channel, and a...


The Apple Cart: S2, E1: How to Balance Life and Business on Your Own Terms
#1
03/20/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Lenka Koppova.

Lenka is a Marketing Therapist for coaches and health & wellbeing professionals. She helps them to create businesses that enable them to live their dream lives.

She helps them to use digital marketing strategically so they can grow their business (without feeling overwhelmed) in a way that sustains their business long-term.

She’s on a mission to help them bring mo...


The Apple Cart, S1, E6: Creative Solutions and Peer Support for Better Business Sparkle
#6
02/20/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Susanna Reay.

Susanna is an award-winning authority business mentor, author and speaker who brings creative, streamlined solutions into SMBs. Trained in both design and business strategy, she is able to decode complex ideas into profitable, scalable offers.

Susanna is the author of The Introvert Way® Roadmap, with a second book in the works. She developed the Sparkle Frameworks® which form part of her pr...


The Apple Cart: S1, E5: Niches, Coaching and Conferences: How to Grow a Modern Business
#5
02/13/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Amanda Webb.

Amanda calls herself an analytics geek and is based in the Republic of Ireland. She is a digital marketing ROI and analytics mentor, trainer & consultant and helps her clients to get more ROI from your digital marketing.

The former host of the long-running and successful Digital Coffee Show, she now hosts the Analytics Show, a live video show delving into all...


The Apple Cart: S1, E4: How to Build a Comfy Business That Works for You
#4
02/06/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Robinson.

Laura is a marketing and copywriting mentor for online business owners. She helps business owners to sell their online services, programmes, courses and memberships with ease, confidence and joy.

She is also the author of The Comfy Business Playbook, a self-guided manual for creating a business that fits around your life and your needs, rather than the other way round.

<...


The Apple Cart: S1, E3: How to be a Novelist and Content Marketer and Explore Creativity
#3
01/30/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.

Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer.

When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.


The Apple Cart: S1, E2: The Evolution of Creativity in the Time of AI
#2
01/23/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Laura Pearman.

Laura is a Personal Branding Consultant for experts, leaders and business owners. She specialises in empowering female leaders to elevate their personal brands and achieve industry impact.

She achieves this with blend of strategic insight and creative vision and has a commitment to authenticity and excellence.

This is a wide-ranging and candid chat between two old friends. Gudrun and...


The Apple Cart: How to be Bolder and Braver with Your Marketing
#1
01/16/2025

Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.

Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar.

She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

In this episode, Gudrun asks Janine to share her unique approach to...


Episode 0: Welcome to The Apple Cart
01/09/2025

In this short intro, host of The Apple Cart, Gudrun Lauret, explains what you can expect from the show.

Find out more about Gudrun on her website or connect with her on LinkedIn.

Mentioned in this episode:

Amplify Your Message with a Podcast

Want to start your own podcast but overwhelmed by all the content that goes with it? Let me help! Find out more: https://gudrunlauret.com/amplify-your-message/