The Results Show, With Dr David Shephard

This is the episode where it all comes together. After exploring the six psychological principles of influence—liking, reciprocity, social proof, commitment, authority, and scarcity—David and Pete now show you how to blend them into a single persuasive system. If you're serious about influence in business, leadership, or everyday communication, this episode reveals how to use the rules like musical chords, not single notes. It's the grand finale—and your blueprint for influencing ethically, elegantly, and effectively.

00:00 - 02:30 – Intro & Final Episode Setup

A recap of the previous six principles—and why understanding how they work...

In this episode of Influencing Magically, David and Pete explore one of the most powerful psychological drivers of human behavior: scarcity. If you've ever procrastinated on a purchase only to miss out—or used limited-time offers in your business—this is your rule. Discover how 50% of your audience may never act unless they believe something valuable is about to disappear. It’s time to unlock the fear of missing out (FOMO) and put it to work—ethically, effectively, and magically.

Whether you're an NLP fan, a business leader, or a persuasive communicator, this episode explains why scarcity...

In this powerful episode of Influencing Magically, David and Pete unpack the principle of authority—not the bossy kind, but the kind that gets people to listen, trust, and act. Discover why status symbols, tone of voice, and even one flashy tie can radically change how others perceive your credibility. Plus, you’ll learn how to apply Cialdini’s research and psychological experiments to build real-world influence—ethically and effectively.

If you’ve ever wondered why some people are instantly seen as leaders or experts (even when they’re not), this episode will show you how to position...

Want to become more likeable — not just socially, but in a way that opens doors, wins hearts, and drives results? In this episode of Influencing Magically, Dr. David Shephard and Pete Burnett break down the psychology of Liking, one of Cialdini’s core principles of influence. You’ll discover how simple behaviours like mirroring, giving compliments, and creating nostalgic associations can build instant rapport and deepen trust — backed by both science and NLP.

00:00 – 01:17 | What is “Liking” and how does it influence others?

01:18 – 03:46 | The power of rapport: car sales, similarity, and being likeable

03:47 – 06:24 | Small touches, ver...

In this episode of The Result Show, David and Pete explore the powerful principle of Social Proof — one of the most persuasive forces in human behavior. Why do people wait to act until others go first? How can businesses ethically harness that instinct to boost results? From psychological experiments to real-world stories (including lifts, laugh tracks, and the four-minute mile), this episode shows how to make Social Proof work for you.

Chapters:

00:00 – 02:03 | Why 95% of People Wait for Others

02:04 – 03:50 | Strange Proof: Canned Laughter and Phobia Fixes

03:51 – 08:28 | The Lift Experiment and Herd Mentalit...

What if the key to lasting change, deeper persuasion, and even identity shifts could be traced to just two words? In this episode of The Result Show, Dr. David Shephard and Pete Burnett reveal the principle of commitment and consistency. This isn’t just about influence in business or sales—it's how people come to define who they are. From toy shops and church sermons to cults and Tony Robbins, this is a deep dive into how tiny commitments lead to massive behavioural momentum.

Chapters:

00:00 - 00:27 | Introduction: Tony Robbins and the 700% technique

00:27 - 01...

What if one small action could increase your success rate by up to 500%? In this episode of The Result Show, we explore the powerful principle of reciprocity, the first of Cialdini’s six rules of influence.

From free gifts to smart negotiation techniques, discover how giving value first creates a ripple effect of trust, goodwill, and action. We break down real-world experiments, share funny stories, and reveal practical ways to apply this principle in business, sales, and everyday life.

Chapters:

00:00 - 00:41 Intro & Teaser: Increase your yes rate by 500%

00:41 - 02:34 We...

Welcome to Season 2 of The Result Show! In this episode, Pete and David kick off a brand-new series: Influencing Magically. Combining Cialdini’s six principles of persuasion with the practical power of NLP, this episode lays the foundation for an ethical, powerful, and highly practical masterclass in influence.

If you’ve ever wondered how to become more persuasive in business, leadership, family life—or just day-to-day communication—this is where it begins. You'll also hear the real difference between influence, persuasion, and manipulation—and why that difference matters.

00:00 – 01:20: Introduction – Welcome to Season 2 and the concept of...

🎯 Selling Magically Express Ep4 – How to Build Your Customer Roadmap

In this final episode of the mini masterclass, we reveal the Customer Roadmap – a simple framework that maps your prospect’s needs, highlights your value, and makes the decision to buy feel natural and obvious. Using real-life case studies (including a networking group and Fix My Mind therapy business), we explore how to design discovery tools that position you as the expert, deepen trust, and lead to effortless sales. Plus, you'll learn how to use the profit ladder to calculate and communicate business value like a pro.

...

🎥 Selling Magically Express Ep3 — Objection Inoculation for Effortless Sales

In this episode, we’re tackling the four real reasons people don’t buy — and how to eliminate them before they’re ever raised. From objection inoculation (inspired by Tony Robbins) to strategic page and pitch design, you’ll learn how to smooth the customer journey and increase conversions without pressure or awkwardness.

We’ll also cover landing page FAQs, Cialdini’s principles in action, and the unseen multiplier in every sale: trust.

⏱️ Chapters

00:10 – 00:21 | Intro – Welcome Back

00:21 – 01:02 | Why This Episode Matters (Especia...

Selling Magically Express Ep2 — How to Sell with Emotion and Insight

In this second episode of our *Selling Magically Express* mini-series, we explore one of the most important — and most overlooked — drivers of buying decisions: **emotion**. Learn how emotions drive choices, how customers rationalise after the fact, and how you can align with their **Unique Buying Points** (UBPs) using a simple three-question values technique.

You’ll also discover how to ethically and powerfully connect with what *really* matters to your clients — even when they can't articulate it themselves.

🔔 Subscribe for more results-drive...

Welcome to Selling Magically Express — a mini-masterclass within The Result Show! 🎉

Today, we dive into one of the most critical (but often overlooked) factors in sales success: Trust beats USP.

In this first part of our series, you’ll discover why people don’t just buy the best product or the most unique service — they buy the person or company they trust and like.

We explore real-life examples, from overpriced MOT horror stories to multi-million pound consultancy deals won (and lost) because of emotion, not logic. Whether you’re selling a product, a...

Welcome back to The Result Show! In this second episode of Presenting Magically Express, we unlock one of the most powerful tools any presenter can learn — how to structure your genius.

If you've ever been asked to "say a few words" on the spot… if you've ever panicked while staring at 109 slides… or if you've ever wanted to speak confidently without clinging to notes — this episode is for you.

Discover the Format System, a simple five-part mental framework that will let you:

- Speak confidently with zero prep

- Delive...

Welcome to Presenting Magically Express – a brand-new series within The Result Show focused on teaching you how to present with power, presence, and purpose using NLP.

This first episode dives into the most important (and most overlooked) skill in speaking, performing, or showing up in any high-stakes situation: Your State.

You can be the most skilled speaker in the world, but if your state isn't right, your message won’t land. In this episode, you’ll learn how to:

:: Understand why state matters more than skill

:: Recognize how great...

No, it’s not clickbait. “Suck, Squeeze, Bang, Blow” is the classic model of how an internal combustion engine works—and in this episode of The Result Show, Pete and David reveal why it’s also the perfect metaphor for building a successful, sustainable business.

This is a must-watch for anyone in coaching, therapy, or personal development who’s ever said:

“I’m great when people are in the room—but I struggle to get them into the room.”

By walking through this engine model, you’ll learn how to:

Attract the r...

In this episode of The Result Show, David and Pete geek out over their love of photography—but not just for nostalgia. They draw powerful, practical parallels between cameras and the human mind, using submodalities and focus as metaphors for how NLP gives us manual control over our inner experience.

Whether you're a total NLP beginner or a seasoned practitioner, this episode is packed with golden insights:

Why you might be stuck on ‘auto mode’

How changing your internal pictures, sounds, and feelings changes everything

Why focus is you...

In Part 2 of our conversation with Elizabeth Cowper, we explore how NLP, hypnosis, timeline therapy, and Huna have helped her navigate the toughest challenges of modern leadership—including delivering a high-pressure TED Talk, building her company Ludo, and parenting through real-world stress.

From self-hypnosis and perceptual positions to the life-changing power of Ho'oponopono, this episode is packed with practical techniques and authentic stories that show NLP in action—not as theory, but as a toolkit for life.

🎤 Bonus: We discuss Elizabeth’s TED Talk journey—including the fears, mental blocks, and techniques she used to del...

In this episode, we are joined by Elizabeth Cowper, a former HR Director turned entrepreneur, to explore how NLP has transformed her leadership, career, and parenting journey.

With 30 years in HR, Elizabeth has used NLP to coach teams, drive business strategies, and develop leadership skills in the corporate world. She also shares how NLP helped her navigate major life transitions, including divorce, and how she’s applied these tools to raise resilient and confident children.

💡 Key Takeaway: You don’t have to be a coach to use NLP—you can integrate it into leadershi...

In this second episode with Jacqueline Rogers, we dive into how she scaled the Athena Network into an international success story, applying NLP, hypnosis, and timeline therapy to leadership, resilience, and business growth.

Jacqueline shares how her NLP training helped her navigate challenges—including financial downturns and the global shift to online business—and how she used state control, anchoring, and modeling excellence to keep her business thriving.

💡 PLUS: Learn the key lessons for applying NLP in entrepreneurship, leadership, and crisis management, and how staying in resourceful states can drive long-term success.

0...

In this episode of The Result Show, we welcome back Debra Heslin to explore HeartMath, a powerful science-backed system for creating emotional coherence, resilience, and optimal decision-making.

Debra explains how HeartMath techniques can be used alongside NLP, Huna, and Timeline Therapy® to help regulate emotions, reduce stress, and improve overall performance—whether in leadership, coaching, or everyday life.

We discuss how scientific validation is reinforcing ancient wisdom, demonstrating how the heart and brain work together to influence our emotional states. Debra also shares how HeartMath tools can be integrated into coaching and business, and...

In this inspiring episode of The Result Show, we welcome Jacqueline Rogers, founder of The Athena Network, to share how NLP helped her transition from corporate life to building a thriving women’s business network.

Jacqueline’s journey began in corporate sales and consulting, where she first discovered NLP. She quickly realized it wasn’t just about selling more—it was about creating a life she truly wanted. Over the years, she’s integrated NLP, Timeline Therapy®, and Hypnosis into her business and personal life, leading to significant breakthroughs.

If you’ve ever wondered how...

In this special episode of The Result Show, we sit down with the incredible Debra Heslin, an expert in NLP, Timeline Therapy®, Hypnosis, and Huna. Debra shares her journey from high-powered corporate America to coaching and energy work, revealing how she integrated NLP and Huna to create transformational results for herself and her clients.

We explore how she skyrocketed her coaching business after NLP training, how she uses Huna techniques to shift energy in corporate settings, and why tangible results are the key to long-term success in this field. If you're interested in combining mindset work w...

In this episode of The Result Show, we continue our fascinating conversation with Callum and Connor, exploring how they actively use NLP, Huna, and language mastery to create tangible results in business and life.

From leveraging language patterns in sales and leadership to shifting personal and professional mindsets, this episode is packed with practical insights. Whether you’re an NLP practitioner, a coach, or an entrepreneur, you’ll learn how to use these techniques to transform your reality—and the reality of those around you.

If you haven’t watched the previous episode, check it out firs...

In this special episode of The Result Show, we welcome Kallum Hock and Conor Healy, two key figures behind the success of the Tad James Company, now running Connekt Coaching. They share their transformative journeys—from spiritual seekers and global travellers to leaders in NLP, Huna, and business success.

Join us as we explore how real-world application of these techniques—rather than theory alone—creates tangible results in life and business. Whether you're a coach, entrepreneur, or personal growth enthusiast, this episode is packed with insights on using NLP, Huna, and timeline therapy for genuine transformation.

In this captivating episode of The Result Show, we explore the magical intersection of NLP, hypnosis, and transformational techniques with the ancient and modern concept of wizardry. From the illusion magic designed to save lives to the metaphorical magic of personal development, this episode dives into what separates armchair magicians from real-world wizards.

Discover how legends like Tesla, Erickson, and Crowley applied their “wizardry” to transform lives and how NLP and related tools enable us to create willful change. Plus, get a glimpse into the next chapter of The Result Show as we introduce inspiring guests who...

In this episode of The Result Show, David and Pete introduce Timeline Therapy, a transformative tool for achieving emotional freedom and setting goals that stick. Discover how this powerful technique allows people to release negative emotions, eliminate limiting beliefs, and create a foundation for success in both personal and professional life. From healing PTSD in veterans to redefining one’s future, this episode provides inspiring stories and practical insights into the impact of Timeline Therapy.

00:00 - 01:10: Introduction – Exploring the life-changing power of Timeline Therapy.

01:10 - 02:33: What is Timeline Therapy? Releasing negative emotions and detaching them...

In this episode, David and Pete explore the fascinating synergy between NLP and hypnosis, revealing how these complementary techniques unlock the power of the unconscious mind. From public speaking phobias to hay fever relief, discover how hypnosis amplifies the impact of NLP and provides practical tools for personal transformation. Whether you're a curious listener or a practitioner, this episode sheds light on how these powerful methods can work in harmony.

00:00 - 03:04: The unconscious mind – Why it’s the key to emotions, beliefs, and behaviours, illustrated with the journey of learning to drive.

03:04 - 03:54: Trance stat...

In this captivating episode, David and Pete delve into the ancient Hawaiian art of Huna and explore how it complements and extends the power of NLP. Discover the deeper dimensions of personal transformation, energy work, and self-discovery that Huna brings to the table. Whether you're new to the concept or already familiar with NLP, this episode opens doors to a profound synergy between these two disciplines, offering practical insights and fascinating stories.

00:00 - 01:06: Introduction – Exploring how Huna, timeline therapy, hypnosis, and NLP fit together.

01:07 - 04:10: David’s first encounter with Huna – A transformational experience in Haw...

Before we dive into new territories, this episode offers a comprehensive recap of how NLP can be applied across key areas of life—career, health, relationships, and more. Pete and David revisit the techniques, stories, and life-changing insights shared in previous episodes, offering a foundation for the next step in your transformational journey. Whether you're a newcomer or a regular listener, this episode solidifies your understanding of NLP's practical applications and prepares you for the upcoming exploration of complementary techniques.

00:00 - 01:06: Introduction – Reflecting on the journey so far and how NLP serves as a "VHS manual for...

Your relationship with money can be one of the most defining aspects of your life, yet it’s often shaped by subconscious beliefs and limiting programming. In this episode of The Result Show, David and Pete explore how NLP and related techniques can transform your mindset around money, breaking through internal barriers that may be holding you back. Whether you’re striving for financial abundance or simply want a healthier relationship with wealth, this episode is packed with insights to help you shift your perspective and unlock your potential.

00:00 - 00:51: Introduction – why money and wealth are often...

Intimate relationships are some of the most fulfilling yet challenging connections we experience. In this episode of The Result Show, David and Pete explore how NLP, timeline therapy, and Huna can help you build deeper, more meaningful partnerships. Whether it’s reigniting the spark, understanding what keeps relationships thriving, or navigating the inevitable bumps along the way, this episode offers transformative tools and insights for creating lasting intimacy.

00:00 - 04:58: Introduction to the topic of intimate relationships and their unique challenges. Exploring the transition from the "house of fun" to the "seventh house" and what it reveals ab...

Family relationships can be some of the most rewarding yet challenging aspects of our lives. In this episode, we explore how NLP and timeline therapy can help you navigate family dynamics, resolve conflicts, and create deeper connections. Whether you're managing past tensions, navigating present challenges, or looking to enrich your relationships, this episode provides actionable insights to bring harmony to your family life.

00:00 - 04:58: Introduction to the episode and the unique dynamics of family relationships. Why family interactions can be both rewarding and challenging.

04:58 - 08:24: How memories and emotions from the past shape our...

In Episode 3 of The Results Show, Dr. David Shephard and Pete Burnett dive into how NLP and Huna can enhance health, fitness, and energy. They discuss the roots of dis-ease, the role of beliefs and emotions in maintaining health, and practical strategies to achieve a sustainable, energized lifestyle. This episode is a must for those seeking actionable insights to improve their physical and mental well-being.

00:00 - 00:51: Introduction and recap of the series so far. Focus shifts to the importance of health and fitness for overall success.

00:52 - 03:07: Exploring energy and its impact on health...

In Episode 2 of The Results Show, Dr. David Shephard and Pete Burnett continue their exploration of how NLP can transform your career and business life. They dive deep into leadership, breaking through career-related mental blocks, and addressing common misconceptions about NLP. This episode is essential for professionals and leaders looking to harness the power of NLP to elevate their careers and overcome limitations.

00:00 - 02:30: Welcome back to The Results Show and a recap of Episode 1. Introduction to the focus of this episode: enhancing leadership and breaking through career-related blocks.

02:31 - 12:30: Question 3: "How can NLP...

In this inaugural episode of The Results Show, Dr. David Shephard and Pete Burnett introduce the transformative power of NLP (Neuro-Linguistic Programming) and Huna in enriching every area of life. With a focus on balancing career and personal growth, this episode is a must-watch for anyone looking to lead a fulfilling life while navigating modern-day challenges like workplace stress, performance anxiety, and burnout.

00:00 - 07:59 - Introduction to The Results Show and its goals: Using NLP and Huna to create a balanced, enriched life. Discussion on the interconnectedness of life areas and overcoming the myth of work-life...