To-The-Trade with Interior Design Community

Rebecca Plumb and Shaun Crha of the Hot Young Designers Club join To-The-Trade to share how a chance meeting turned into a podcast that now supports a broad audience of interior designers. What started as a friendship and support system became a business during the pandemic, and they’ve navigated everything from burnout to business structures together.

They reveal how their podcast grew from casual Zoom recordings into a platform that offers honest, unfiltered conversations. The pair emphasizes the importance of designers having a community, especially when working alone, and how their honest friendship helps others feel se...

Interior designer and HGTV alum Justin Q. Williams joins Laurie Laizure and Nile Johnson to discuss launching his design firm at 18, the power of social media, and building a personal brand. He shares insights into managing projects while filming on national TV, developing product lines, and fostering authentic relationships within the design community. Justin also discusses the impact of mentorship and his passion for design, which began in his childhood.

Laurie Laizure and Nile Johnson talk with Shelly Hudson, founder of Hudson Home, about her journey from corporate design to running her own studio. Shelly shares lessons in managing client expectations, pricing with confidence, and creating deeply personal spaces. She also discusses mental wellness, the significance of community, and finding balance in a purpose-driven design business.

Laurie Laizure interviews interior designer Nikki Levy, who shares her bold career pivot from fashion retail to interior design and discusses how she built a thriving firm with a team of nine. Nikki opens up about the lessons she has learned in pricing, setting boundaries, establishing structure, and preserving her passion while scaling a business. Her advice for fellow designers emphasizes authenticity, confidence in pricing, and the power of systems that support creativity.

Laurie Laizure interviews Marie Cloud of Indigo Pruitt Design Studio, exploring how she creates deeply personalized spaces rooted in emotional and sensory experiences. Marie discusses her use of neuroaesthetic principles to enhance wellness through intentional design, from detailed client interactions to sensory-focused project reveals. She shares candid reflections on managing the growth of her firm, setting boundaries for a balanced lifestyle, and her dedication to diversity and mentoring emerging designers.

In this insightful episode of "To-The-Trade," host Laurie Laizure and co-host Nile Johnson sit down with interior designer and neuroaesthetics expert Eryn Oruncak. Eryn delves into how neuroaesthetics, the science of how environments affect the brain and nervous system, can profoundly transform living spaces to improve mental health, emotional well-being, productivity, and overall happiness. Drawing on personal experiences and interactions with leading scientists, Eryn highlights the tangible benefits of this evidence-based approach, illustrating how intentional design can lead to enhanced sleep, reduced stress, healthier lifestyles, and even career advancement.

The conversation explores practical applications...

Host Laurie Laizure and co-host Nile Johnson welcome Laura Umansky, founder of Laura U Design Collective, to discuss her path to becoming a renowned interior designer. Laura reveals how her Texas upbringing and early career experiences shaped her distinctive style and strong business sense. She shares practical insights into successfully managing both domestic and international projects, highlighting the value of structured processes, clear communication, and maintaining healthy client relationships. The conversation also touches on overcoming client conflicts, the importance of setting boundaries, and how travel continually fuels her creative inspiration.

Host Laurie Laizure and co-host Nile Johnson discuss social media and digital marketing for interior designers with expert Emanuela Schneider. They address the challenges designers encounter in marketing, effective strategies for content creation, and the necessity of adapting to changes like the rise of ChatGPT over traditional search engines. Emanuela shares practical tips for crafting engaging social media content, including behind-the-scenes insights, authentic branding, and effective community engagement. They also explore how designers can optimize platforms such as Pinterest, Instagram, and LinkedIn, and provide practical advice on managing client expectations and evaluating the value of awards and professional associations.<...

Designer and entrepreneur Scott Meacham Wood joins Laurie Laizure and Nile Johnson to talk about his new Somerset House collection of wallpaper and textiles. From his Ralph Lauren days to launching his line, Scott shares how storytelling, texture, and visual emotion guide his design philosophy. He reflects on his early blogging experiences, the importance of community, and the delicate balance between art and commerce. The episode delves into his collaborative process, his love of photo shoots, and how he thoughtfully blends vintage inspiration with modern execution. It’s a compelling look into the mind of a designer who knows ho...

Laurie Laizure and Nile Johnson talk with Laura Thornton, a seasoned interior designer who transitioned from a potential law career into design, influenced by her family’s construction background. Laura emphasizes the challenges and strategies of staying profitable during uncertain economic times, focusing on financial acumen, thoughtful outsourcing, and clear client communication. She also provides insights from her Profit Academy, highlighting the importance of tracking numbers, avoiding being price-shopped, and building sustainable profits. Laura addresses marketing and branding, discusses the real impact of media exposure, and advises on managing burnout through effective delegation and prioritization.

Laurie Laizure interviews architect and Mattoboard founder Guy Ailion, who discusses how digital sampling can solve interior designers’ biggest headaches: outdated libraries, sample waste, and slow sourcing. Mattoboard lets designers create realistic 3D material boards that replicate the tactile studio experience, without the waste. They talk about the platform’s upcoming collaboration features, virtual sampling’s environmental impact, and how AI can assist (not replace) human creativity. Guy envisions a future where designers “visualize to draft,” turning creative ideas into presentations faster than ever.

Laurie Laizure sits down with designer Kevin Twitty to discuss his journey from math major to an interior design professional. They explore essential business strategies for designers, including mastering SEO, networking within the Interior Design Community, and building resilience when entering new markets. Kevin shares how authenticity, community support, and adaptability have been key to his success. Designers will leave this episode inspired to rethink their marketing strategies, nurture their professional networks, and build stronger businesses.

Welcome to this episode of ‘To the Trade’ hosted by Laurie Laizure and Nile Johnson. We’re thrilled to have Meredith Huck joining us today. Meredith shares her journey from corporate software sales to founding her interior design business, House of Huck. We discuss her experiences, challenges, and successes in building a design business that balances livable luxury with coastal casual elegance. Meredith elaborates on the freedom and personal growth of being self-employed, the importance of communication with clients and contractors, and her upcoming renovation projects. She also offers valuable business insights and heartfelt stories, including having an ice cream...

Join Laurie Laizure from To The Trade as she interviews Heather McManus from the Designers Collective. Heather shares her journey into the design industry, from her early struggles with learning disabilities to her education at Pratt and her first job in a workroom. She discusses her professional growth, her experience with high-end design, and the challenges she faced, including getting priced out by the internet. Heather explains the concept of the Designers Collective, a community focused on leveraging collective buying power and maintaining trust and professionalism among members. Watch to learn about the importance of education, networking, and community...

Join Laurie Laizure and Nile Johnson from ‘To The Trade’ as they interview Katie Decker-Erickson, a skilled designer, coach, and MBA graduate. Katie recounts her transition from leading a multimillion-dollar design firm to helping fellow designers realize their aspirations. The conversation explores various topics, including the necessity of distinguishing personal identity from business, strategic planning, financial oversight, marketing tactics, and the essential role of community engagement. The episode also addresses best practices for naming a design firm and fostering a strong company culture. If you’re eager to elevate your design business and step into a successful CEO role, this e...

In this episode of ‘To the Trade’, Laurie Laizure and Nile Johnson reconnect after months apart, sharing experiences from Italy, especially the Mercanteinfiera and Modern Art Fair. They discuss the event’s significance for designers and insights from industry experts. They highlight Cheminne Taylor-Smith role in organizing impactful events and the importance of networking among designers. Laurie and Nile provide tips for navigating High Point Market, improving relationships with trade brands, and creating quality designs. The episode concludes with plans for future events and community engagement to enhance collaboration and growth in the design industry.

Join Laurie Laizure and Nile Johnson from To The Trade as they chat with renowned Canadian designer Jean Stephane Beauchamp. In this insightful episode, Jean shares his journey from studying fine arts and psychology to establishing his design firm over 25 years ago. Discover his design philosophy centered on enhancing the quality of life through beautiful and functional spaces, and learn about his views on trends, timeless design, and the impact of interior design on well-being. Jean also discusses the influence of travel on his work, the importance of authenticity in social media, and the recent challenges faced by Canadian...

Join Laurie Laizure and Nile Johnson from To The Trade as she chats with Todd Howard Ezrin, the principal of Tobe DesignGroup. Todd shares his expansive journey from managing a small boutique design firm in Bethesda, Maryland, to handling international projects, including award-winning retail spaces. He opens up about the challenges and triumphs of scaling a business, maintaining vital relationships, and the significant impact of his philanthropic efforts. Discover his strategies for growing a design firm, balancing client-centric projects, and nurturing a company culture built on trust and community. If you're an aspiring designer—or simply interested in the de...

Join Laurie Laizure as she chats with Mia Johnson, a dynamic interior designer who transitioned from a corporate project management career to thriving in interior design. In this captivating episode, Mia discusses her early inspirations, the pivotal moments that shaped her career, and the importance of community and mentorship in the industry. Mia also shares valuable insights on project pricing, managing client relationships, and staying authentic while growing her business. Discover how Mia balances creativity with business acumen and learn about her plans to further engage with the design community through various multimedia platforms.

Join Laurie Laizure from “To-The-Trade”  as she interviews cabinet expert Jonathan Rowland, who shares his extensive 30 years of experience in the cabinetry industry. Discover the latest trends, challenges, and tips for selecting the best cabinetry for your home or project. From the resurgence of traditional styles to the impact of AI on design, Jonathan offers valuable insights and practical advice for both designers and homeowners. Learn about the importance of collaborating with trusted advisors and how to future-proof your cabinetry investments. Don’t miss this in-depth discussion on all things cabinetry!

In this insightful discussion hosted by Laurie Laizure and Nile Johnson from Interior Design Community's To the Trade, Laurie and Nile interview Beth Greene, a veteran in product licensing within the interior design industry. Beth shares her extensive experience, having spent over 30 years at Cravit, leading their marketing efforts and managing her consulting business. The conversation explores various aspects of product licensing, including the importance of a well-thought-out plan, understanding both the designer’s and company’s perspectives, and the effort required to succeed in licensing deals. Beth emphasizes the value of presenting unique ideas to companies and grasping the...

In this episode, Laurie from To The Trade for Interior Design Community sits down with Marc and Corey from Designer Advantage, a leading procurement tool and accounting software designed for interior designers. Marc, the founder, narrates his journey from being an accounting major in Boston to launching Designer Advantage, tackling the challenges of effectively managing an interior design back office. Both Marc and Corey explore the difficulties faced by designers, such as overwhelming administrative duties, and explain how their software solutions simplify over 100 steps involved in handling custom orders. They also discuss Marc’s role as a pro bono CF...

Join Laurie Laizure from Interior Design Community on a special episode of ‘To the Trade’. Laurie interviews Stephanie Lindsey and Jessica Nelson from Etch Design Group, based in Austin, Texas. They discuss their unique practice of balancing residential and commercial design, emphasizing their focus on creating beautiful and functional spaces. The conversation covers their experiences at the KBIS show, including exciting new products and trends such as AI-powered cabinetry and mixed finishes. They also delve into the importance of functionality in kitchen and bath design, the growing trend of warm tones and wellness features, and how technological advancements like smar...

In this episode of ‘To the Trade,’ Laurie Laizure and Nile Johnson i interview Ruben Marquez, a seasoned interior designer from Pasadena, California. Ruben shares his journey from childhood home renovations to a successful 15-year career in high-end design, shaped by his global experiences. He addresses the importance of effective client communication and the challenges of international projects and offers insights on industry trends, such as the revival of traditional design and sustainability. The conversation concludes with advice for aspiring designers on balancing creativity with business, highlighting the significance of continuous learning and collaboration within the industry.

Join Laurie Laizure and Nile Johnson from ‘To the Trade’ as they host a heartfelt conversation with Ben Warwas, the founder of Byben, an architectural firm specializing in hillside residential projects in Los Angeles. This episode explores the emotional impact of the recent fires on the community, featuring personal stories of loss and resilience. Ben reflects on his professional journey from fashion design to architecture, emphasizing his multidisciplinary approach and ongoing projects. The discussion also highlights the significance of community, collaboration, and creative problem-solving in the design world. Don’t miss this inspiring and insightful episode.

In this episode, Laurie Laizure and Nile Johnson from ‘To the Trade’ interview Swedish-American designer Christina Richardson. Christina shares her extensive interior design, construction engineering, and international business background. She discusses her transition from the mining industry in Sweden to pursuing a design career in the U.S., along with the cultural challenges she faced. The conversation covers her experiences across various U.S. markets, the influence of her Scandinavian heritage on her design approach, and her thoughts on balancing functionality with aesthetics. Christina highlights the importance of personalizing spaces to reflect clients’ personalities, managing international projects, the financial aspect...

In this episode of ‘To The Trade,’ Laurie Laizure from the Interior Design Community and co-host Nile Johnson welcome the renowned Kimberly Seldon. They explore Kimberly’s journey from being a television producer to a successful interior designer, television presenter, and design industry coach. Kimberly shares her experiences with early setbacks, the critical importance of business systems, and how she now helps other designers achieve success while sidestepping the challenges she faced. This episode highlights the difference between operating a business and pursuing a creative endeavor while offering valuable insights into client relationships, project management, and achieving financial stability. It is...

Laurie Laizure andNile Johnson from theInterior Design Community hostJoy Maier, founder ofAspiring Home Interiors, in an engaging discussion about blogging for interior designers. Joy shares her journey from event planning to managing a full-time interior design firm and blogging for SEO success. They explore the importance of utilizing blogging and social media for business growth, the evolution of platforms like Google Plus and Pinterest, and the significance of consistency and authenticity in content creation. They also talk about overcoming the challenges of SEO, using AI tools like ChatGPT for content optimization, and strategies for monetizing blogs through ads and...

In this episode of “To-The-Trade”, hostsLaurie Laizure andNile Johnson interview Deb Barrett, an experienced interior designer who made the leap from the fashion industry to home design. Deb shares her journey from being a buyer for a major retailer to becoming an independent design entrepreneur specializing in window coverings. She discusses her roles in design education, consulting, and content creation for leading manufacturers. The conversation underscores the importance of finding a niche and showcases the profitability of specialized fields, such as window coverings. Deb also highlights her mentoring of emerging designers and the significance of storytelling within the industry. Addi...

In this conversation, Laurie Laizure from “To The Trade” interviews Elizabeth Scruggs, a general contractor and interior designer from Nashville with 30 years of experience in the industry. Elizabeth discusses her company, Superior Construction and Design, and its multidisciplinary approach to projects that range from new constructions to interior redesigns. The discussion highlights the challenges and rewards of being a female contractor in a male-dominated field and the relationship between building and design in her work. They talk about the importance of remaining focused amidst the overwhelming variety of new tools, apps, and trends in the industry. Elizabeth shares her stra...

Laurie Laizure  of Interior Design Community welcomes Renee Leighann, a web and digital marketing expert with a background in interior design. Renee provides her unique perspective on servicing the interior design industry through effective web design and digital marketing strategies. They discuss the importance of having a well-optimized and visually appealing website, emphasizing the need for clear service descriptions, high-quality images, location details, and strategic calls to action. Renee outlines essential elements for various website pages, including the homepage, about page, services page, and portfolio. The focus shifts to digital marketing tactics such as blogging, SEO, email marketing, and c...

In this interview, Laurie Laizure from the Interior Design Community speaks with Abiola Amusan, founder of AV Luxury Design, about his role as a custom integrator for interior designers, specializing in home technology, automation, entertainment, lighting, and more. They discuss designers’ common challenges when integrating technology into their projects, the importance of early incorporation, and the advantages of customizing tech solutions to meet unique design needs. Abiola offers insights into emerging trends such as AI in home automation, the significance of wellness-focused design, and practical advice for both designers and integrators. Personal anecdotes and successful collaboration stories illustrate the va...

Hosts Laurie Laizure and Nile Johnson from “To The Trade” discuss with Megan Thompson, a Denver-based interior designer, regarding her ID Greenlist website and newsletter designed to help designers make informed decisions about sustainability. Megan shares insights from her background in sustainable interior design, including education on eco-friendly practices and overcoming industry challenges. The conversation covers topics such as sustainable sourcing, client education, managing environmental impact, and the future of green design. Megan underscores the importance of incremental changes and designers’ vital role in promoting sustainability.

https://interiordesigncommunity.com

Laurie Laizure from "To The Trade" and the Interior Design Community interviews Anna Gibson, the founder of AKG Design Studio about her journey in interior design and managing her business while living with long COVID. Anna shares insights into her background, the initiation of her company, and the expansion of services beyond kitchen and bathroom design to include complete interior projects. She also discusses how chronic illness has affected her business, the significance of managing energy, and the importance of a strong support network. Anna highlights the necessity of delegation, self-care, and task prioritization to maintain business operations during...

Laurie Laizure from "To The Trade" and Interior Design Community hosts Fiona Grunwald, a lighting design expert with a fascinating career transition from corporate HR to interior design in the U.S. Fiona discusses her journey, educational background, and passion for lighting design, emphasizing the impact of lighting on residential and commercial spaces. The conversation covers Fiona's approach to personalized lighting plans, the benefits of specialized lighting education, the challenges and solutions in lighting design, and the importance of considering both aesthetic and functional aspects. They also talk about the role of home automation in lighting and the collaborative...

In this episode of "To The Trade" for the Interior Design Community, Laurie Laizure and Nile Johnson interview Irene Williams, a digital decluttering coach. Irene shares her journey from being an overwhelmed PR professional to becoming a coach who helps professionals manage their digital lives. She emphasizes the importance of reducing digital clutter to reclaim time, enhance mental clarity, and boost productivity. Irene provides practical tips like turning off phone notifications, utilizing cloud storage, avoiding over-organization, and stressing the significance of starting with small steps. She also discusses the emotional aspects of letting go of both digital and physical...

This podcast features Laurie Laizure and Nile Johnson of “To The Trade” in conversation with Sharon Sherman from ‘Time and Place Design.’ A seasoned interior designer, Sharon shares her journey from working in high-end luxury design in Bergen County, NJ, to founding her own company after encountering gender discrimination. She highlights the untapped potential for kitchen designers to specify furniture to enhance profitability. Sharon elaborates on her career’s challenges, transformations, and successes, emphasizing the importance of business planning, process implementation, and education. She also discusses her mission to mentor and guide designers in integrating more holistic and profitable approaches...

Laurie Laizure from Interior Design Community converses with Lori Paranjape about her journey to building a successful interior design business through Instagram. They discuss the importance of authentic engagement, showcasing both successes and failures. Lori emphasizes how transparency and honesty have fostered trust with her audience and clients. They also delve into the challenges of pricing discussions in the interior design industry and the necessity of clear communication with clients about costs. Lori shares her planned initiatives to help other designers by providing educational resources based on her experiences, highlighting the need for process improvement and transparent client relationships.<...

Michael Kaestner, a seasoned kitchen and bathroom designer from Philadelphia, joins Laurie Laizure on the To The Trade Podcast to discuss the intersection of design, health, and fitness. Michael shares his journey of over 20 years in the design industry and how he integrates holistic wellness into his life and practice. Despite the demanding nature of design work, Michael emphasizes the importance of self-care, regular health check-ins, and a healthy lifestyle to manage stress and maintain professional performance. He talks about his personal experiences with hypothyroidism, dietary adjustments, and the significance of physical fitness, including walking and strength training. The...

n this interview, Laurie Laizure of 'To The Trade' speaks with Denise Butchko about her transition from high-end closet design to working deeply within the natural stone industry. Denise shares her passion for natural stone and its unique beauty, sustainability, and role in design. The discussion covers trends in surface materials, safety considerations in fabrication, the importance of collaboration with fabricators and suppliers, and tips for designers to best educate their clients about natural stone versus manufactured options like quartz. Denise emphasizes the significance of community, continual learning, and connecting within the design industry.