Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!

But in this episode, I’m pulling you out of the tactic tornado.

You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.

🎯 You’ll Discover:

I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read

------

I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—and still thrive.

In this episode, I’m opening up about some of the hardest moments behind the scenes of my six-figure business. From visibility blunders to failed launches and too-ma...

How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost)

-------

So here’s the truth: Consistency is my least natural strength. And yet… I’ve built a business that shows up, speaks clearly, and draws in my dream clients regularly.

How? Not through grit—but by designing repeatable marketing systems I actually want to use.

In this episode, I’m revealing the exact strategy that’s helped me—and many of my clients—market consistently without the burnout. If posting on social media feels like shouting i...

Make this your summer of action! 📕 Check out book club here: 👉 https://www.greateststorycreative.com/boost

________

I used to obsess over every client email, second-guess every post, and spend way too long trying to say things “just right.” But recently, I’ve discovered a surprisingly effective tool to help me break that perfectionist cycle: AI.

If you’ve ever felt drained by decisions, overthinking client communication, or struggling to post consistently—this episode is for you.

I’m sharing 5 unexpected ways I use tools like ChatGPT, Claude, and Gemini to save time, protect my e...

Clarity, confidence, and a business book! 📕 Check out my Summer Read-Along here: 👉 https://www.greateststorycreative.com/boost

------

Like building the perfect house, for years, I believed that building the perfect brand was the key to business success. But the longer I stayed in business, the more I realized that kind of perfection isn’t the goal—it’s really a trap.

If you've ever felt stuck in motion, tweaking endlessly, or waiting for the “right time” to take action—this episode is for you.

I’m sharing one of the most powerful mindse...

Dread marketing because you're always having to restart your efforts? I used to feel that way too, until I figured out a simple business system I call “chain smoking.” (Yes, really.)

Inspired by author and artist, Austin Kleon, I’ve turned this concept into one of my most powerful business strategies. In this episode, I’m taking you behind the scenes to show you 5 real ways I use “chain smoking” to build momentum, save time, and make my marketing, offers, and client delivery way easier - so you can get inspired and start leveraging it, too!

🎯 You’ll...

📖 Want a more fun, sustainable business? Start with a FREE chapter of my book: https://www.greateststorycreative.com/read

-----

Coming from Corporate America and The Walt Disney Studios, I believed serious hustle was just how business worked. But once I stepped off the treadmill and chose to restructure my consulting practice around a sustainable business mindset of clarity, boundaries, and joy—everything changed.

In this episode, I share the reframe that's helped me triple my revenue while working fewer, more fulfilling hours, and why putting FUN FIRST isn’t just possible, it’s profita...

Ever feel pulled between giving free advice OR feeling like a jerk for saying no?

I share how one awkward coffee meeting became a turning point—and how you can turn those brain-picking requests into aligned, paid opportunities without guilt. This isn’t about being cold or transactional—it’s about being clear, confident, and generous on your own terms.

🎯 You'll Discover:

What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way?

In this episode, I share 7 low-effort, high-impact marketing moves you can make in 15 minutes or less this week. Swipe my favorite smart, quick marketing strategies to stay top of mind, spark referrals, and keep your momentum going even when you’re fully booked!

🎯 You’ll Discover:

Worried about picking the wrong marketing strategy?

Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect.

In this episode, I’m sharing the real story of a major choice I made in my business — one that didn’t check all the boxes, didn’t go viral, and definitely wasn’t “perfect”. But it still taught me something that changed the way I approach marketing, growth, and consistency today.

If you’ve been frozen on marketing, afraid to move forward unless your plans are perfect, this might be exactly what you nee...

I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down.

In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes of my client Melissa’s website nightmare) and sharing the powerful tool that’s helped 100+ service-based businesses finally stop second-guessing what to say and start showing up...

Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator

________

I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program that’s brought in over $25K in just a few months… and it feels really good on all sides.

In this episode, I share how I built a simple, AUTHENTIC referral system based on rea...

⚡️Get better referrals faster! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator

________

Ever missed out on a dream client because someone meant to refer you... but never did?

In this episode, I share the real reason referrals fall through—and the simple system that turns “I’ll connect you soon” into booked calls with perfect-fit clients and big opportunities. You’ll also get my go-to MAGIC tool for making referrals easier (and faster) than ever before.

So if you want to feel confident and referral-ready the next time someone o...

If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)!

This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too.

🎯 You’ll hear:

Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult

-----

Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results?

In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants, and speakers are showing up online — but their visibility efforts aren’t converting because these essentials are missing.

Not anymore - tune in now to learn and levera...

What if your website had hidden potential to connect you with ideal clients—faster?

If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.”

I’m sharing 5 simple website tweaks you can make TODAY to unlock that next level of ease and effectiveness—so your site works harder for you and helps the right clients...

📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read

-----

Ever feel like value ladders are just another overcomplicated business concept?

You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.

Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless...

Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that changed everything. Now, discovery calls and sales conversations are some of my favorite things to do.

In this episode, I’m sharing the mindset shifts and strategies that helped me transform my approach to sales—without feeling pushy, awkward, or inauthentic.

🎯 Listen in to discover:

Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult

____

Selling hourly sessions can keep you stuck, overworked, and underpaid. If you're still selling time instead of results, it's time to shift. Packaging your expertise into a signature offer is the key to scaling, raising your rates, and attracting high-value clients—but how do you create one?

Years ago, I created my own straightforward, repeatable system called Package Your Process™ to simplify branding and selling signature offers as a coach or consultant, and in this epis...

If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized that custom projects were keeping me stuck, overworked, and underpaid.

In this episode, I’m sharing the exact shift that helped me simplify my services, attract better clients, improve client results, and dramatically increase my profitability.

🎯 You’ll Discover:

Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?

The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.

In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one that flips the script on what it actually takes to be the first person someone refers.

🎯 You’ll Discover:

Free Messaging Workshop! Join me for "Elevator Pitch Hour" on Wed, March 12 (Live on Zoom) ⏰️ RSVP here now: https://www.greateststorycreative.com/elevator-pitch-hour-workshop

__

Ever given your pitch, only to see blank stares? Or maybe you got applause—but no clients? If your messaging isn’t landing, it’s time for a game-changer.

In this episode, I’m introducing you to Brand CHIPS™, my proven formula for crafting an elevator pitch that actually converts. No more confusing creativity—just clear, compelling messaging that brings in dream clients.

🎯 You’ll Discover:

Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, you won’t talk about it. These behavior bottlenecks keep you from showing up and growing.

In this episode, I break down how to spot the moments when your stuckness is costing you—and how to decide when it’s time to DIY or bring in an expert. Plus, I share the game-changing hires that helped me scale my business with confidence.

🎯 You'll Discover:

Niching down feels like a major commitment—but what if you could test a niche without overhauling your brand? That’s exactly what we’re talking about today! Discover how one simple shift can help you experiment, attract the right clients, and get paid to test and confirm new ideas—without the stress, money, and time of rebranding.

🎯 You'll Discover:

Get a free chapter of my bestselling book ("Establish Yourself") right here > https://www.greateststorycreative.com/read

--

Does the thought of putting time into crafting social media posts make you want to run the other way? You’re not alone. Social media burnout is real, but it doesn’t have to be the only way to scale and grow your coaching or consulting business. In this episode, I share three tried-and-true, authentic marketing strategies from my bestselling book, Establish Yourself, that have helped me and my clients build six-figure practices without living online 24/7.

🎯...

What if hustle isn’t required to build a business you love? After 11 years in business—and learning from real-life, thriving coaches and consultants—I’ve discovered 3 simple, surprising truths about working less while earning more and increasing your business efficiency.

In today’s episode, I’m sharing the mindset shifts and key decisions that can help you protect your time, set better boundaries, take action without burning out - and love your business so much more.

Curious how successful coaches and consultants scale without stress? Let’s dive in!

🎯 You’ll Discover:

Think building a membership means adding 80 hours a month to your workload? Think again. In this episode, I’m sharing how I created passive income for my coaching practice with the Establish Yourself® Action Club—a highly profitable yet low-lift membership for coaches and consultants that brought in five figures with under 40 members last year.

🎯 You’ll Discover:

📝 Next S...

Imagine turning one of your worst sales calls into a strategy that helps you confidently sell your offers to premium clients—without spending weeks creating a sales page. That’s exactly what happened to me.

In today’s episode, I’m sharing the story of how a single question from a client led me to develop my Offer One-Pager strategy: Package Your Process™", the exact approach that’s helped me sell over $600,000 in services with confidence and without requiring traditional sales pages.

🎯 You’ll Discover:

What if you could truly love your business and make it feel magical every day? In this episode of the Establish Yourself® Podcast, I share the life-changing lessons I learned from my time working as a storyteller for upcoming movies at The Walt Disney Studios in California—lessons that helped me craft a joyful business and thriving coaching and consulting practice that works for my life.

🎯 You'll Discover:

Ever wondered if writing a business book is worth the effort? I’m breaking down the real impact my bestselling book, Establish Yourself, has had on my brand coaching and consulting business. From attracting premium clients to scaling my services without a team, this episode is for you if you’ve thought, “Should I write a book this year?”

🎯 You’ll Discover:

What if you could turn your current business into your greatest business?

In this trailer episode, host Annie Franceschi takes you behind the scenes of the Establish Yourself® Podcast: the go-to resource for action-driven coaches, consultants, and service providers looking to achieve next-level success and scale smartly.

Returning with new, weekly episodes in January 2025- Annie shares her journey from Disney storyteller to 6-figure business owner and offers a glimpse into how this podcast can help you own your expertise and build a business that fits your life.

🎯 In this trailer, you'll discover: