Train Wreck Show

In this episode, Perry Belcher and Emma Rainville explore the strategic importance of naming your brand, business, and products, emphasizing why it matters more than you might think. 

This week, we’re giving you the best of Perry Belcher’s stories!

We know, we know, there’s so many to choose from. In this episode, we’re giving you the best hand-selected stories about business success and technology. Perry’s got a natural knack of relating any story and topic to marketing, so we’re putting them all together so you could enjoy.

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‘Rapid Fire Questions’ is back for round 2!

Hear it from the fastest marketing gunslinger himself, Perry Belcher, as he hits every mark from launching your business to your exit strategy.

In this quick draw episode, Emma puts Perry in the hot seat, as they zero in on how to create scalable businesses beyond mere launching strategies. Discover the importance of delivering high value and excellent customer service to retain clients, making it easier to scale a business. Perry also fires off some key strategies for becoming a recognized expert in a niche cont...

Can’t get enough of Perry’s insights? Well, we’ve put together this rapid fire format to answer your most asked market questions yet!

In this episode of Train Wreck, Emma ups the ante with quick questions for Perry as he dives into his treasure trove of knowledge and experience. He reveals market secrets with his answers and insights on physical vs digital products, why suspension of belief is important in marketing, and the secret strategic use of Reddit and other platforms for getting ahead in buying.. ads?

You won’t want to...

Buckle up for a rollicking episode of 'The Train Wreck Show,' hosted by Perry Belcher and Emma Rainville! In this spirited discussion, Perry and Emma dissect the crucial role of supply and demand in business success—or train-wrecks. Holding nothing back, our hosts cover everything from high-end exclusivity, like Hermès bags and Ferraris, to the economic principles influencing everyday sales. Discover how to create demand for your product and the dangers of market equilibrium, all while laughing along with their irreverent banter.

Don't miss their unique insights, real-world advice, and a special look at game-changing too...

What if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products, while Emma digs deeper on how renaming your product can reposition your brand overnight. Or maybe you don’t have to, maybe you can just shorten it, find out why in this episode. If your business, product, or funnel n...

Ready to witness an AI showdown? In this episode of 'The Train Wreck Show,' Perry Belcher and Emma Rainville dive into the chaotic world of AI tools, breaking down which ones reign supreme and which might not make the cut. From ChatGPT's various models to contenders like Claude and Gemini, Perry shares rapid-fire insights while Emma keeps him on his toes with the banter. Discover which AI tools are best for writing, web development, image creation, and why some might be better left unused. Packed with real-world tips and fast-changing trends you won’t want to miss.

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Ever wondered why your funnel's failing? In this episode of the Train Wreck Show, Perry Belcher and Emma Rainville dive into why your funnel isn’t broken—it's just not hitting the right emotional chords with your buyers. They discuss the importance of understanding your audience, the pitfalls of assuming targeted marketing equals good marketing, and why one emotional punch can change everything. Learn the nuances of split testing, the importance of sales letters, and how to truly connect with your audience. Dig in for a blend of humor and hardcore marketing wisdom. Plus, watch out for the giveaway at t...

Did you know that Perry is known as the ‘Godfather of Tripwire funnels’? More importantly, what in the world are tripwire funnels?!

Join Perry Belcher and Emma Rainville in this episode where they unpack the legendary 'trip wire funnel' method that skyrocketed companies to success AND got Perry banned! …to this day! (well at least according to him)

Emma and Perry takes you back to Wild, Wild West days of marketing, as Perry relives the madness of selling 1.5 million credit card knives and why that same method still works. Enjoy priceless lessons on funnel building that c...

Get ready to navigate the chaos in this episode of 'The Train Wreck Show'! Perry Belcher and Emma Rainville dive deep into AI's rapid evolution, sharing hot takes on its impact on businesses and the workforce. From discussing ChatGPT's revolutionary updates to humorous exchanges about life and tech, they cover it all. 

Discover real-world tips, like leveraging AI for business, automating workflows, the future of robotic home helpers, and winning an argument with your husband. Plus, don't miss out on our free tool at the end of the episode. If you love custom GPTs and a video t...

Ever felt like you’re on the hamster wheel of doom? Well, you’re not alone, and Perry’s got the brutal honesty to prove it! He breaks down how to avoid falling into traps and why mastering a business model is a game-changer.

Buckle up because this episode is like a rollercoaster with no seatbelts, folks! Perry and Emma dive into the highs and lows of the business world—talking about everything from chasing shiny objects to managing long-term business growth.  So, if you’re tired of chasing the next quick fix and want to build something s...

Ready to dive into a rant that could reshape your view of marketing? In this episode, Perry Belcher flips the script on traditional marketing tactics and unapologetically declares his exit from the “marketing world” as we know it.

This isn't your typical episode. Today, Perry and Emma throw shade at fake gurus and expose the dirty truth behind the industry’s biggest names. Think about Freud, Tony Robbins, and Napoleon Hill—what does Perry say about them? But don't worry, it's not all doom and gloom! There's a new tribe of entrepreneurs who actually care about creating real val...

Time is your most valuable asset, but are you investing it wisely? It's time to gain insights that will help you stop wasting time and start stacking the profits!

Buckle up because Perry and Emma are flipping the script on the time value of money! From the psychology of pricing strategies (because, yeah, it’s not just about slapping a price tag on it) to how the market really sets the rules, they’ve got you covered. And they’re not letting you off the hook without talking about the real investment—spoiler: it’s not crypto or NFTs.<...

Is your job safe from robots? Spoiler alert: It’s not. Today, Perry and Emma dive into the future of AI, automation, and the job massacre happening right under our noses. From McDonald’s robotic hot dog carts to the death of the retainer model, it’s a wake-up call you don’t want to miss.

Welcome to the future–where AI writes your emails, flips your burgers, and (maybe) replaces your job. In this episode, Perry and Emma go full robo-apocalypse, breaking down the economic quake that's already hitting corporate America.

Perry drops fire prediction...

You know what’s fun? Saving thousands on taxes. You know what’s not fun? Thinking you’ve mastered the system after one year and then getting steamrolled by the IRS. Enter CPA Ryan Bakke, who’s here to spill the tea on why real estate investors keep ghosting him (big mistake)--and how he’s plotting his comeback.

This week, Perry and Emma welcome CPA-extraordinaire Ryan, who helps real estate investors (legally) save a boatload of cash on taxes. But plot twist–his clients are ghosting him after just one year! Apparently, once they learn his wizardry, th...

Ever had a million-dollar idea while drunk in your garage? Well, this week’s guest actually turned his into a real business.

Meet Andrew, a.k.a. “The Meat Pump Guy”, founder of Tool Wrangler, a company that started as a personal frustration and became a full-fledged brand selling on Amazon, Etsy, eBay, and in retail stores. But here’s the problem: he’s hit a scaling wall. He's stuck between supply chain nightmares, customer acquisition struggles, and not having enough hands on deck. And Perry and Emma are here to help him figure things out.

In this...

If your business feels like a never-ending circus, congratulations! You’re normal. But what if you are the ringmaster of the chaos?

This week, Perry Belcher and Emma Rainville sit down with Jeanette Sims, a financial publishing and affiliate marketing pro, who’s realizing the biggest bottleneck in her business might just be… her. 😱

It's time to think about why your A-team might be playing like C-players and how to fix it, the #1 reason businesses struggle to scale (and no, it’s not just bad hires), finding the sweet spot between micromanaging vs. letting go, and why the...

If your business retention strategy is “hope they don’t leave,”—congratulations, you’re doing it wrong! But don’t worry,  Emma Rainville and Perry Belcher are here to stage an intervention.

Buckle up, folks, because we’re about to dive into another beautiful disaster. This week on The Train Wreck Show, Emma and Perry sit down with Mark Stern, founder of Custom Box Agency and the guy who’s here to turn customer retention into an art form.

Mark’s business is all about creating unforgettable, physical brand experiences. Think of it as retention wrapped in a box (l...

What if you lost EVERYTHING? No cash, no connections, just pure survival mode. Would you claw your way back to success…or move to a beach and give up?

In this episode, Emma Rainville puts Perry Belcher in the hot seat, grilling him on exactly how he’d rebuild from scratch if his world hit reset. Spoiler: Perry has a brutally simple (and weirdly genius) plan that anyone can follow.

From finding a problem people will pay to fix to leveraging the power of your network, Perry breaks down the tiered approach to making money fast...

What happens when your leads dry up, your funnels falter, and your strategy feels stale? You call in the experts. In this episode, Perry Belcher and Emma Rainville welcome Izabella Ritz, a powerhouse in Amazon product research and eCommerce strategy.

Izabella runs a wildly successful product research agency, but even the best businesses need a little untangling sometimes. Together, the trio dives into the nitty-gritty of lead generation, webinars, and why casting a wide net might just tank your sales. From real talk on Amazon’s changing landscape to finding the “prettiest princess at the ball,” this episod...

Let’s be real—selling is a game of tapping into what people really want (hint: it’s not just your product). In this episode, Perry Belcher and Emma Rainville continue to unravel the secret sauce behind primal offers. We’re talking about the deep stuff—fear, status, and, yes, a little sprinkle of ego.

From Perry’s laugh-out-loud story about a risky Rolls-Royce deal to Emma’s no-nonsense insights, this episode has it all. They’ll show you how to ethically (read: no shady tricks) create offers that tap into your audience’s most basic instincts and turn “meh” int...

Get ready to have your brain rewired and your marketing game elevated in Part 1 of this explosive two-part series on primal offers! In this episode, Perry Belcher and Emma Rainville reveal the secrets behind connecting with your audience’s most basic instincts and explain why their reptilian brains hold the key to buying decisions.

From hilarious personal anecdotes to jaw-dropping case studies, Perry and Emma break down the three brains (yes, you have three) and four key brain chemicals that drive every decision your customers make. Learn how to craft irresistible offers that bypass logic and trigger de...

Let’s face it–sometimes, your business just needs a hard reset. In this episode, that’s exactly what Perry Belcher and Emma Rainville deliver for Chris Thompson, co-founder of Mike Mandel Hypnosis. Chris’s business is all about certifying people in hypnosis (yes, really), but his marketing funnel? Well, it’s hypnotizing the wrong crowd.

Perry and Emma dive deep into why Chris’s “hypnotic language cards” are pulling in people who want cool party tricks rather than a hypnotherapy career. The crew tears into marketing missteps, offers brutally honest advice, and even throws in a few hilarious st...

Ever wonder why some brands make you scream, “Take my money!” while others leave you with a major case of buyer’s remorse? In this episode of The Train Wreck Show, Emma Rainville and Perry Belcher bring the laughs and the lessons with the 7-11-4 Principle—a no-BS framework for building trust that doesn’t involve three tequila shots (unless that’s your style).

Perry goes full-on storyteller, revealing how trust is built through seven hours of content, 11 touchpoints, and four locations. From Proactiv’s genius campaigns to why cheesy “buy now” pitches are the ultimate buzzkill, Emma kee...

Are you ready to embrace the ups and downs of business? Welcome to the Train Wreck Show, where bold ideas meet brutal reality. In this episode, seasoned entrepreneurs Emma Rainville and Perry Belcher dive headfirst into the chaos of business to share their groundbreaking concept: achieving a year’s worth of income in just one month.

Emma and Perry pull back the curtain on the six levers every entrepreneur needs to master—products, markets, traffic, and more—to scale smarter, faster, and bigger than ever. From avoiding the “house of cards” trap of single-source revenue to unlocking exponentia...

What do successful businesses have in common? In this episode, Emma Rainville and Perry Belcher reveal their ultimate framework: the 4 Magic Boxes. This timeless strategy is the foundation of every thriving business, whether you sell digital tools, survival gear, or pet accessories.

From tripwires that turn prospects into buyers to advanced upselling techniques that build trust, they share actionable insights you can implement today. Perry’s “netting versus spearfishing” theory will completely change how you think about customer acquisition, while Emma emphasizes the importance of long-term goodwill to keep buyers engaged.

Ready to transform curiosity into c...

Welcome to Train Wreck, the podcast where bold ideas meet brutal reality. Hosted by seasoned entrepreneurs Emma Rainville and Perry Belcher, this show is for business owners, founders, and leaders who aren’t afraid to face the chaos of entrepreneurship head-on.

Each week, Emma and Perry dissect the biggest business blunders, unpack failed ideas, and offer actionable advice to help you avoid the same pitfalls. From rebuilding broken businesses live on the show to sharing hard-earned lessons from their own failures, Train Wreck turns every disaster into an opportunity to learn and grow. They’ll also explore emer...