Scaling Wellness

Welcome back to Scaling Wellness! In this episode, I’m pulling back the curtain on what it really takes to build a successful digital wellness business - “luck”, hustle or “ease”?

For years I’ve been brilliant at hustle, head down, hard work, do-the-thing energy. But ease? That’s something I’ve had to consciously create. And what I’ve learned (and now teach my clients) is that success happens in seasons. There are times to push and times to pause, times to build and times to optimise.

In this episode, I share:

💡 The four distinct pha...

Welcome to Scaling Wellness - the podcast for wellness experts ready to break free from time, energy, and revenue caps. I’m Caroline Copp, business coach for wellness entrepreneurs.

Today I’m talking about the Perfectionism Tax - the hidden cost you pay when you make your offer, launch, or growth plan harder than it needs to be. If you’ve ever found yourself endlessly tweaking your About page, adding “just one more module,” or waiting for life to calm down before you launch… this one’s for you.

In this episode, I cover:

Welcome back to another episode of Scaling Wellness! As you’re listening to this, I’ll be in Barcelona so it felt like the perfect moment to talk about something I know so many of us crave in business and life: freedom.

I’ve been teaching Pilates since 2004 and like many wellness professionals, I started with evenings, weekends, and classes that fit around my family. But I’ll never forget lying on a unicorn float in a pool one summer, realising that my income stopped the moment I left the studio. That was the spark that led me to di...

Today I’m diving into the most underrated growth strategy in our space: retention. If you’re tired of feast-or-famine launches, this episode will help you turn one great programme into a simple, scalable client journey that people want to stay in.

In this episode, I cover:

Welcome back to Scaling Wellness. Today I’m joined by Karen Wilson of Samanya Yoga—and full disclosure, this episode nearly didn’t happen thanks to some heroic tech gremlins. Third time lucky! But i’m so glad it did, because Karen’s story will resonate with so many of you who’ve “done it all” in-person and are ready to grow online without giving up family evenings or burning out.

Karen shares how she moved away from in-person group teaching to have a sell-out first launch and thriving membership

We dig into the messy middle most peop...

In todays episode I’m unpacking a question I hear constantly: Should I run my digital program as live cohorts or go fully evergreen?

I’ve done all three, and in this episode I share what’s worked, what hasn’t, and the hybrid model I’m using (and teaching) to keep enrolments steady and client results high.

In this episode, I cover:

If you’ve poured your heart into building a membership or digital product, only to hit a plateau at 10, 20, maybe 30 members, listen up!

When you first launch, most of your sign-ups come from your warm network - friends, family, and your local clients who already know and trust you. But when it comes to scaling, being a generalist often keeps you stuck.

In this episode, I’m talking about:

Welcome back to Scaling Wellness! This week, we’re wrapping up our FLOW(r) series with a bonus episode - and it’s all about R is for RETAIN.

Retention might not sound sexy, but it’s the secret strategy that makes your business sustainable.

Because if you're always focused on getting new clients, you're missing the easiest, most profitable path to growth — keeping the ones you've already got.

In this episode, we’ll cover:

Welcome back to Scaling Wellness! We're in part 4 of the FLOW series, where I walk you through the five essential steps to marketing and scaling your digital product as a wellness expert.

This episode is all about the W or the "WOW" - the magic that happens after someone buys.

The success of your offer isn’t just about the launch. If your clients aren’t engaged, getting results, or raving about their experience, your business will always feel like a grind to grow.

Inside this episode I cover:

Welcome back to Scaling Wellness! This is part three of our five-part FLOW series — the framework I use inside the Scaling Wellness Accelerator to help wellness professionals scale their digital offers with clarity, confidence, and ease.

In today’s episode, we dive into “O is for Offer” — the step where we move from nurturing to converting leads into paying clients. You’ll learn why most digital offers don’t sell, how to position your offer to make it irresistible, and what kind of launch strategy works best for your energy and your audience.

We explore:

Welcome back to Scaling Wellness and the second episode in my 5-part FLOW series. Today we’re diving into L for Lead — where the magic of nurturing and connection-building happens.

You’ve have an audience, but if you're wondering why your digital product still isn’t selling, the missing link might be this step.

Inside this episode, I share:

In this episode, I’m kicking off a brand new 5-part series breaking down the FLOW system I teach inside the Scaling Wellness Accelerator, starting with the first step: FIND. If you’re struggling to grow your audience, feel like your content is falling flat, or just aren’t sure how to reach the right people online, this one’s for you.

You’ll learn:

Welcome back to Scaling Wellness! In this episode, I’m joined by the incredible Deborah Williams – a Pilates teacher with over 25 years of experience, a music career, and a big vision for building financial freedom through digital products.

Debs shares her honest, inspiring journey of stepping back into the Pilates world, this time not to teach by the hour – but to create a digital course that reflects her deep embodiment of the method and her desire to mentor others. We talk about how she refined her idea, built a classical mat Pilates course from scratch, launched her founde...

This week on Scaling Wellness, I’m talking about the power of your origin story, and why it’s more important than you might think.

I’ll walk you through:

I share a powerful example from a recent Q&A where a coach’s story left such a mark on me that I would’ve bought anything he was offerin...

Welcome to another episode of Scaling Wellness! This week I’m joined by the brilliant Jane Lefever – a former corporate professional turned Pilates teacher and now a digital course creator.

Jane shares her full journey with us – from discovering Pilates while juggling motherhood and a demanding career, to launching her first digital membership during lockdown... and why that model stopped working.

We talk about:

In todays episode, I’m asking a question that might feel uncomfortable—but is absolutely essential: Is your wellness business helping you build the life you want, or is it blocking it?

As wellness professionals, we often enter this industry with the dream of more balance, more impact, and more freedom. But too often, we find ourselves recreating burnout in a new form...still overworking, still time-poor, and still stuck.

This episode is a powerful reminder that you get to choose what your business looks like. I share my own journey, from early experiences of burn...

In this episode of Scaling Wellness, I’m joined by the amazing Jo Steele — a yoga teacher, school teacher, and now proud digital course creator.

Jo joined the Digital Course Creator with no email list, no website, and zero digital product experience WHILST STILL WORKING AS A TEACHER! But within weeks, she created and sold out her very first course, Strong & Centered, a strength-focused yoga program designed specifically for midlife women who want to future-proof their health.

We talk about:

If you’re constantly tempted by new offers, fresh ideas, and exciting directions... this one’s for you.

In today’s episode of Scaling Wellness, I’m making the case for a “boring” business. But spoiler alert — boring does not mean uninspiring or dull. It means repeatable. Predictable. Scalable. And honestly? That’s where the freedom lives.

I’m sharing:

In this episode of Scaling Wellness, we’re talking about one of the biggest fears wellness experts face when trying to grow online: promising a result.

If you’ve ever thought, “I don’t want to overpromise” or “What if someone doesn’t get the result?” this one’s for you.

I’m sharing why this fear often has less to do with ethics… and more to do with a lack of clarity around your niche.

We’ll cover:

This week on Scaling Wellness, I’m talking about wellness memberships, the truth, the pitfalls, and whether they’re still a smart move in 2025.

You might be wondering whether launching or scaling a membership is the right next step for your wellness business. Maybe you’ve already got one ticking along, or perhaps you’re dreaming of passive income and recurring revenue. Either way, this episode is for you.

I’m sharing:

In this episode of Scaling Wellness, I’m joined by the incredible Lucy Wheeler (better known as Lucy Legal) to unpack everything wellness entrepreneurs need to know about legally protecting their business online.

If you’re creating a digital product like a course or membership, or you're coaching, teaching, or leading wellness sessions in person or online, this conversation is a must-listen.

Lucy is a former city lawyer turned legal entrepreneur, and she brings a unique perspective as someone with deep roots in the fitness industry herself. She now runs a successful legal template shop and...

Welcome back to Scaling Wellness! In this episode, I’m diving into something that holds so many wellness professionals back from scaling their business: fear...and the sneaky excuses that come with it.

If you've ever thought:

…then this episode is for you. I’ve been there too—and I’m sharing the exact mindset shifts and practical strategies that helped me (and my clients) move through fear, validate digital offers before building them, and launch with confidence.

Hello and welcome back to Scaling Wellness, today we’re tackling one of the biggest mindset blocks I hear from so many wellness professionals:

“Isn’t the digital space too saturated for me to launch something now?”

If you’ve ever scrolled through Instagram and felt like everyone is already out there selling a digital course or online programme, this episode is here to remind you: the wellness space isn’t full...it’s waiting for you.

In this episode, I share:

In this inspiring episode of Scaling Wellness, I'm interviewing Natasha, a Pilates teacher who successfully transitioned from a corporate career to building a thriving wellness business. Natasha shares her journey of creating "The Core Club," a digital program designed specifically for busy working mums seeking to rebuild their core strength after having children. Learn how proper market research, understanding her ideal client, and being open to feedback led to a sold-out launch and a sustainable business model.

Natasha has over 10 years experience teaching Pilates in a range of settings throughout London. As a mum of 2, she is...

In this honest and vulnerable episode of Scaling Wellness, we tackle a reality many wellness entrepreneurs face but few discuss - what to do when your digital product launch doesn't meet expectations. Using personal experience from my Core Revival program launch, I share how an initial disappointment transformed into a 10k success through strategic pivoting and mindset shifts. Learn why your first launch is often your hardest, why "overnight successes" are usually anything but, and the exact framework to analyze your launch data objectively.

Resources Mentioned:

Wellness clients make purchasing decisions differently!

In this value-packed episode, I explore the four critical touchpoints wellness entrepreneurs need to master to authentically connect with potential clients and help them to say YES! Moving beyond marketing tactics, we dive into the emotional journey clients experience before committing to their wellness transformation.

WHAT YOU'LL LEARN

In this episode, I explore the power of finding the right business community and how it can dramatically accelerate your growth as a wellness entrepreneur. I discuss why traditional networking often falls short, the three dimensions of effective community support, and how to choose the right people to surround yourself with as you scale.

Key Topics Covered:

In this episode of Scaling Wellness I chat through the challenges of scaling a digital product after an initial successful launch (or even a flop!)

Here are some highlights...

I share 4 key elements to scaling

1. Audience Building

2. Conversion

3. Scaling Systems

4. Mindset

And if you get to the...

In this episode of Scaling Wellness, I address a common challenge faced by wellness experts: choosing the right niche for your digital course!

Key Takeaways

Resources Mentioned

In this inspiring episode of Scaling Wellness, I interview Alice Johnstone, a passionate postnatal Pilates coach who transitioned from the corporate world to creating a meaningful business supporting new mothers and training Pilates instructors. Alice shares her journey of identifying a critical gap in postnatal care, building her one-to-one Pilates practice, and expanding into online education for instructors.

Key Takeaways

In this episode of Scaling Wellness, I am joined by Pippa Goulden, a seasoned PR expert with over 20 years of experience, as she demystifies Public Relations (PR) for small business owners.

Pippa shares her journey from managing big brand PR to focusing on small businesses where she can make a tangible impact.

She highlights how leveraging third-party endorsements through various channels like magazines, podcasts, and collaborations can significantly boost a business's visibility and credibility.

Pippa provides actionable steps on getting started with PR, focusing on networking, building a strategy, and overcoming mindset barriers...

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In this inspiring episode, Carly Corrigall shares her transformative journey from corporate lawyer to successful wellness entrepreneur, detailing how she created a digital course in the perimenopause space despite initial doubts and perceived market saturation.

Key Takeaways

Memorable Quotes

In this episode, I explore the often challenging topic of offering guarantees for wellness digital products. Many wellness experts hesitate to promise specific outcomes to clients, but this reluctance can impact sales and client trust. Learn how to ethically frame guarantees while setting realistic expectations.

Key Points

In this value-packed episode, we're joined by money mindset and business strategy coach Ray Dodd to discuss the complex relationship between money and wellness businesses. Ray shares profound insights on pricing, receiving money, and breaking free from societal conditioning around wealth.

Key Discussion Points:

🔑 Quotable Moment: "Women, people who've been conditioned to care for peo...

Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.

🔑 KEY HIGHLIGHTS:

💡 PRACTICAL TAKEAWAYS:

In todays episode discover why your current audience size shouldn't hold you back from creating a successful digital product. Learn how focusing on quality over quantity can accelerate your wellness business growth through real-world success stories and actionable strategies.

🔑 KEY HIGHLIGHTS:

💡 ACTIONABLE TAKEAWAYS:

In this episode of Scaling Wellness, I'm joined by Ali, a former corporate HR professional who transformed her career to become a Pilates instructor and digital business owner. Ali shares her inspiring story of pivoting during COVID, finding her niche, and building a thriving online business.

Discover how Ali’s "Pilates for the Passionate Gardener" course became a hit, the challenges she faced in the early days, and how she leveraged coaching and the Digital Course Creator program to overcome obstacles. This episode is packed with actionable insights into market research, audience targeting, and creating impactful wellness cou...

Welcome to Episode 4 of Scaling Wellness

Join me, Caroline Copp, as I dive into why selling digital wellness products doesn’t have to feel “icky” and how you can make it easier by shifting your mindset and approach. Whether you’re a wellness expert just starting to explore digital offerings or looking to refine your strategy, this episode is for you!

Episode Highlights

Welcome to Episode 2 of Scaling Wellness

In this episode, we’re diving into a topic that keeps many wellness experts stuck: technology. From fears about costs and complexity to comparisons with online influencers, the tech side of creating digital products can feel overwhelming. But it doesn’t have to be!

What You’ll Learn in This Episode: