The Expert's Journey

In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts. 

Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of a good call to action, and the steps to build an engaging sales funnel. Learn about the psychological aspects of lead magnets, the importance of professional design, and the need for a comprehensive follow-up email sequence. 

Don't miss the tips on using specific segments of a...

In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also touches on the importance of cultural awareness, pacing, and dealing with unpredictable situations to maintain enthusiasm and audience interaction. Tune in for a comprehensive guide to becoming a versatile and impactful speaker.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join...

In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, and after speaking engagements. The episode also touches on utilizing different platforms for publishing and marketing.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books...

In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insights on backup plans, embracing chaos, and maintaining resilience. Join them for a candid conversation about navigating life's unpredictabilities, staying authentic, and finding solutions when plans go awry.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course...

In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, and Placeit to make promoting your book a breeze. Whether you're an aspiring speaker or just looking to expand your reach, this episode is packed with actionable advice. Tune in and let's get your book noticed!

This podcast is dedicated to empowering authors...

In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether you're an aspiring author or a seasoned expert, this episode sheds light on how collaboration can elevate your publishing journey. Tune in and learn the secrets to successful co-authoring!

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad...

In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and crafting engaging content. They also discuss the benefits of both in-person and online workshops, the structure of handouts, and the potential for retreats. Whether you're just starting out or looking to refine your workshop approach, this episode offers valuable insights for making your workshops impactful and profitable.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course...

Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leveraging Your Books to Land Speaking Gigs (and Vice Versa). Whether you’re an author, a speaker, or someone looking to become both, we’ll show you how to use these tools to amplify your authority, grow your audience, and open new doors. 

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in d...

Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customers on the table. Today, we’re talking about Taking Your SEO to the Next Level to Rank it Up. We’ll walk you through some strategies you need to boost your rankings and be part of that coveted first page. Let’s make sure your website gets the visibility it deserves!

This podcast is dedicated to empowering authors, content creators, experts and pr...

In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and a glimpse into the future of AI, this episode is packed with insights to help you work smarter, not harder. Whether you’re an entrepreneur, marketer, or creator, you’ll discover how to unlock the full potential of AI to streamline your content strategy and maximize your impact.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digit...